The document discusses the author's experience using various social media for marketing purposes during a class. It summarizes the author's blog posts and videos, noting that weekend posts perform better. It also discusses the author's use of and impressions about Facebook, Twitter, LinkedIn, and Spotify. The author learned about privacy management and self-marketing across platforms. LinkedIn and Twitter were identified as most useful professionally for staying connected, while Facebook was deemed less professional.

1. Social media marketing
Fall 2012
Jean-Philippe Carquet

2. Showcasing my blog
 On my blog I have :
 11 posts
 8 comments
 I find that when I post on Saturday or on Sunday I have
more comments or views.
 The post the more views is my first post.
 I think it’s because it’s was the beginning of the class and
everyone was curious about the others.

3. About the video
 The video is the more difficult exercise during this class.
 It takes me 3h to :
 Create the texte
 Record me
 Eddit the video
 For this post I have 4 views
 II would like to follow the advise : Use a better camera and
speak slower
 I think that to imporove this video I can do it with other
friends. Because alone it was very hard.

4. Keep my blog
 I think that I won’t keep my blog because :
 now, I don’t have any background to create posts
 It’s very hard to update a blog
 But I think for the future I'll create one, because it’s a
great way to market myself

5. Facebook
 I learnt that Facebook it’s not free. We pay facebook
with our time.
 Since I’m in this class I'm more concern about the fact
that nothing is private on facebook.
 This tools is very effective to launch a new product and
market it.
 Statistics :
 I have 415 friends
 I follow 37 brands / groups

6. Twitter
 I learnt how to use twitter and how it’s easy to keep in touch
with others.
 I will try to use this tool regularly in the future
 I follow :
 Friends : to know what they discuss about
 Brands (Critéo) : to know more about them for an future
interview
 The strength of Twitter is that we can only post a message
with 140 characters. So messages are very relevant.
 The weakness is, that we have always to post somethings

7. Linkedin
 I have already used Linkedin before class.
 I learnt that we can follow groups and how nmanage my
privacy.
 It’s a perfect tools to build a brand, because we are
connect with a lot a people, and we can find the person
that we need (suppliers, clients…)
 I follow groups in which I can apply for an internship. So
I will continue to follow them after the class.

8. Closing thoughts
 Another tools that I use a lot is Spotify. I think is the best tool
to share the music. Indeed, we can create an account with
the same data that our facebook account.
 My biggest take-aways of this class is how to manage my
privacy and how I can market myself.
 This might be valuable if I want to create one marketing
campaign.
 For a Professional use I think that Linkedin and Twitter are
the best tools. Indeed we can keep in touch very easily with
prefessional contact.
 For a professional use I won’t use Facebook. I think it’s for
our « private life ».