Social Media Tips & Tricks For Bloggers
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This document provides tips for turning a blog into a successful business using social media. It recommends focusing social media efforts on the major platforms in one's region, creating an engaged community around shared interests, and identifying best customers to build relationships with. It also suggests using social media metadata and targeted paid advertising, which can be effective without large budgets. The key is to understand each platform and leverage its unique advantages to gain traction and visibility for one's content and business.
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Social Media Tips & Tricks For Bloggers
- 1. Turning Your Blog Into A Business Social Media Tips and Tricks Dan Spicer @Hootsuite
- 2. Dan Spicer Community Lead, EMEA, Hootsuite @DanSpicer
- 4. #CvHNY
- 5. #CvHNY
- 6. #CvHNY
- 7. #CvHNY
- 8. of businesses will lose market position Social Business Incompetence *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. @DanSpicer @Hootsuite_UK
- 9. How Do We Adapt? @DanSpicer @Hootsuite_UK
- 11. #CvHNY
- 12. *Brian Solis, Conversation Prism 1 Respect The Platform
- 13. “Fish where the fish are biting” - Granddads everywhere
- 14. 280 million active users Facebook– Top in all European countries with exception of Russia 65+ million active users Twitter – Top 3 in all European countries with exception of Russia & Poland 55+ million active users Google+ – Top 5 in all European countries 45+ million active users LinkedIn – Top 5 in all European countries with exception of Russia & Germany Top Social Networks (Europe*) @DanSpicer @Hootsuite_UK *2014 We Are Social & Global Web Index Data
- 15. 2 Create A Community Around Common Interests
- 16. Music Poetry Technology Photography Cheese Aston Martin Hoovers Song-writing Communities with common interests @DanSpicer @Hootsuite_UK
- 19. 3 Identify your best ‘customers’ @DanSpicer @Hootsuite_UK
- 20. Focus on customers, not influencers @DanSpicer @Hootsuite_UK
- 23. TIP
- 24. 4 Utilise social meta-data
- 25. TIP Twitter Cards Gallery Card Product Card Lead-Gen Card @DanSpicer @Hootsuite_UK
- 26. https://dev.twitter.com/cards/overview WordPress blog? Try these plugins: Jetpack, JM Twitter Cards and WordPress SEO by Yoast. @DanSpicer @Hootsuite_UK
- 27. TIP Facebook open graph Og:image Og:title Og:description @DanSpicer @Hootsuite_UK
- 28. TIP Pinterest rich pins Article Pins Product Pins Recipe Pins @DanSpicer @Hootsuite_UK
- 29. 5 Paid media doesn’t have to be expensive (and it’s effective!)
- 30. TIP Facebook Targeting • Location • Gender • Age • Likes and Interests • Relationship • Workplace • Education • Custom Audiences @DanSpicer @Hootsuite_UK
- 31. TIP Twitter Targeting • Tailored audiences • Geography and Language • Gender • Interests • Followers @DanSpicer @Hootsuite_UK
- 32. Key Takeaways • Take the time to (research) understand social network nuances and play to their advantages • Create a community around common interests and shared values (and target communities that already exist) • Identify your best customers, build relationships and utilise their loyalty and advocacy to gain additional traction • Consider social meta-data to support content visibility and ‘shareability’ • Paid media is extremely effective and does not have to be expensive @DanSpicer @Hootsuite_UK
- 33. Hootsuite University https://learn.hootsuite.com/ http://signup.hootsuite.com/ambassador/ Hootsuite Ambassador Program @hootsuite /hootsuite /company/hootsuite /+hootsuite Want To Learn More? @DanSpicer @Hootsuite_UK
- 34. Thank You! Dan Spicer Let’s be friends -> @DanSpicer