A perennial favorite at C3, flip through this presentation by marketers from Teach For America – a national non-profit focused on cultivating a strong, focused digital presence across all channels to recruit new teachers and donors. Explore how they differentiate content for multiple audiences across social media channels, online job boards, blogs and more, all leading back to a website geared toward converting visitors to action and building a community among fans and followers. Then explore how your content can provide value for your audiences so that they return to your channels again and again. After all, social media is one big focus group; if you listen well, your audience will help you discover how to utilize your brand’s niche to meet your organization’s goals. Presentation by: Lauren Sanders – Sr. Managing Director, Content & Engagement, Teach For America Stacey Jaffe – Managing Director – National Social Media and Community, Teach For America This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

1. N E W Y O R K C I T Y | O C T O B E R 2 8 - 2 9 , 2 0 1 5
C3 2015 BREAKOUT SESSION
THE CONTENT LOOP Stacey Jaffe, Managing Director, Social
Media and Community
Lauren Sanders, Senior Managing Director,
Content and Engagement

3. Our digital engagement
efforts run on content
strategy, brand publishing,
and constant listening.

4. The newspaper is dead.
Long live the newspaper.

5. 131,000 followers can’t be wrong.

6. If you know where North is,
you can’t get lost.

8. Publish personal, clear, and relevant
content that ignites conversations and
makes diverse audiences feel
confident about their commitment,
empowered to take action and
engaged in the movement for
educational equity.

9. BUT IS IT ALWAYS ABOUT WHAT THE AUDIENCE WANTS?!

10. Haters gonna hate.
We’re looking for love.

13. Know thy audience:
listen, lurk, stalk,
Study until your brain explodes.

15. Real-time response is in
fashion these days.
But don’t get caught
naked on the runway.

18. Good content is good listening.

21. Iterate, iterate, iterate
(did I say iterate?).

26. Questions and Discussion
Stacey Jaffe
@staceyjaffe
Lauren Sanders
@laurenisanders