SPROUT Content recently hosted the first meetup for #GulfCoast HUG. HUGs are HubSpot User Groups, located across the world, for HubSpot users and Agency Partners and anyone interested in learning more about inbound marketing methodologies and tactics. Here's the presentation from the meeting: THE MARKETING MINDSHIFT – How To Grow your Business and Generate Leads through Content and Inbound Marketing.

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The Marketing Mindshift

2. AGENDA
① What is a HUG?
② The Shift to Inbound Marketing
③ How You Change the Game
④ Tools to Get Started
@GulfCoastHUG • @sproutcontent

3. 1 What is a HUG?
@GulfCoastHUG • @sproutcontent

4. What is a HUG?
HUGs are a quarterly meeting for inbound marketing
professionals, Hubspot customers and non-customers to:
• Share ideas
• Learn about best practices
• Enjoy snacks
• Meet other inbound practitioners
• Share the Hubspot love
@GulfCoastHUG • @sproutcontent

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Over 100
HUGs
Worldwide

6. Why Now?
Why not?
• Growing pool of inbound marketers in the area
• Hubspot Gold Agency
@GulfCoastHUG • @sproutcontent

7. 2 The Shift to Inbound Marketing
@GulfCoastHUG • @sproutcontent

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The Old Marketing Playbook is Broken

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People Have Changed How They Live
Marketers
must adapt

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More Cost Effective

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More Impactful

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Creates Long Term Relationships

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Makes Marketing that People Love
By publishing the right content in
the right place at the right time,
your marketing becomes relevant
and helpful to your customers,
not interruptive.

16. 3 How You Change the Game
@GulfCoastHUG • @sproutcontent

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How You Change the Game
“Screw ‘sexy.’ Be helpful.” – Dan Moyle

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Solve Problems
When your
customer has a
problem, they
should find you.

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Be a Giver
There is no such
thing as “secret
sauce.”

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Speak P2P

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Gain Trust
• Facts and stories builds
more trust than flash and
flare
• Trust builds relationships.

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Use Data to Measure Success
Goal Progress Feb March April
Visitors 2000/mo. 125% 2,626 2,997 3,342
Social 500 visits/yr. 105% 32 42 55
Leads 25/mo. 167% 37 49 53
Customers 8 38% 4 3 4
Revenue $29,760/mo. 85% $53,431 $15,689 $34,315

23. 4 Tools to Get Started
@GulfCoastHUG • @sproutcontent

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Create Personas

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Develop SEO Strategy

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Create a Strategic Content Calendar
www.hubspot.com/blog-topic-generator

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Get Your Tracking in Place

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Save the Date
Save the Date for our Next HUG
West Florida Main Library
Wednesday, August 26
5:30pm-7pm