The document discusses social media research and trends for 2018. It provides details on creating engaging social media posts, including using rich visual media, trending topics, humor, and posting at optimal times. It also discusses how to get featured on platforms like Instagram and Behance. Examples are given of cool social media posts from brands like The Valley and Oranje Juice. Tips are provided such as building relationships, focusing on one or two platforms, being authentic, and sharing useful information regularly. The biggest social media trends for 2018 are said to include visual content and hashtags.