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Social selling: Staying in front of clients, prospects and your audience.

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Christoph Trappe
Christoph Trappe

The document discusses social media and content marketing. It recommends using LinkedIn and blogs/podcasts to establish yourself as an expert, share your story, and stay top of mind with your audience. It emphasizes the importance of understanding your audience and having a content marketing strategy that identifies content topics, schedules posts, and reviews metrics. The presenter, Christoph Trappe, encourages attendees to reach out with any other questions.

Marketing
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@ctrappe | @stamats Social selling: Staying in front of clients, prospects and your audience.
@ctrappe | @stamats Personal branding: Staying in front of clients, prospects and your audience.
@ctrappe | @stamats Christoph Trappe Presented by: Chief Content Engagement Director Christoph.trappe@Stamats.com @ctrappe 319-389-9853
@ctrappe | @stamatsSource: Hubspot
@ctrappe | @stamats Social media continues to change…
@ctrappe | @stamats Currently… • LinkedIn • Maybe Twitter • Probably not Facebook • Instagram • Pinterest • Blogs • Vlogs • Podcasts
@ctrappe | @stamats And remember?
@ctrappe | @stamats The importance of social • Personal branding • Establishes you as an expert • Shares your story • Keeps you top of mind
@ctrappe | @stamats Know your audience
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats Content Identification Content Scheduling Metric s Content Creation Review Content Gathering (Interviews) Content Marketing Workflow
@ctrappe | @stamats
@ctrappe | @stamats 1. Strategy
@ctrappe | @stamats 2. What problem are you trying to solve for your audience?
@ctrappe | @stamats 3. What tools will you use? Time management!
@ctrappe | @stamats Frequency matters….
@ctrappe | @stamats Questions, comments, judgments? Reach out any time! Christoph Trappe Christoph.trappe@Stamats.com 319-389-9853 @ctrappe Linkedin.com/in/christophtrappe

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