The document discusses the importance of social selling and provides guidance on developing an effective social selling strategy. It explains key concepts like social proof, social currency, and social listening. It then offers tips for understanding customer needs and matching them to your company's value. The document proposes a R.I.S.E. formula for making social selling personal and social. It concludes by calling professionals to action to strengthen their social presence and sales.

1. www.dlt.com
Value in Social Selling:
Why you can’t ignore your social platforms
@DaveRubal
@Gdanoff
@Edyn14
#DLTPowerof1

2. Why Social Media?
• Social Proof
• Social proof, also known as informational social influence, is a
psychological phenomenon where people assume the actions of others
in an attempt to reflect correct behavior for a given situation.
• Social Currency
• Social currency is a common term that can be understood as the
entirety of actual and potential resources which arise from the
presence in social networks and communities, may they be digital or
offline.
• Social Listening
• Social listening is the process of monitoring digital conversations to
understand what customers are saying about a brand and industry
online.
Twitter @Edyn14
#DLTPowerof1

3. Question: Is business
personal or social?

4. What’s your social selling roadmap?
• Understand your own value to your customers
• Understand DLT’s value to your customers
• Get to know your customers’:
• Agency pains.
• Social voice.
• Ahhhh, so now what is your, ‘association to the topic?’
• Combine the two!
Twitter @Gdanoff
#DLTPowerof1

5. Formula for making it
personal and social?

6. All you have to do is R.I.S.E.©
• Respond. Quickly, with knowledge and something extra.
• Invest. Time to know your customer before you call them.
• Study. What are your customers and vendors social media
presence?
• Engage. Now you can match their needs with DLT value.
Twitter @Gdanoff
#DLTPowerof1

7. Be Social AND Personal
in business !!!!!

8. The Basics
• Profile
• Presence/Brand
• Conversation
• Content
• Trends
Twitter @DaveRubal
#DLTPowerof1

9. Relevance
• Connections - Your Network
• Common Interests
• Thought Leadership
• Topic Related
• Sales & Account Strategy
Twitter @DaveRubal
#DLTPowerof1

10. Get Started!
 Start and/or Complete your profile in Linkedin and Twitter
 Follow DLT, our leaders and employees
 Like/Share/Retweet all DLT posts
 Use #hashtags to start or participate in conversations and topics
 Use @ mentions to increase your network
 Be Responsible and Have Fun!
Twitter @DaveRubal
#DLTPowerof1

11. Call to Action:
Take your sales at DLT to new
heights!

12. Calls to Action!!!!!
• Set up your LinkedIn profile.
• Connect with all/as many DLT employees as you can.
• Join the DLT Social Army
• Email Kaitlyn.Cotter@dlt.com
• Start sharing content to your audience(s).
#DLTPowerof1

13. Have fun with it!
Now you try!