Pure Storage provides all-flash storage arrays that are faster and use less space and power than traditional disk-based enterprise storage. Their FlashArray and FlashBlade products improve performance over disk storage. Pure Storage has achieved strong revenue growth, narrowing operating losses, and ample cash reserves. Their business model focuses on selling systems inexpensively initially and relying on customers purchasing additional capacity over time.

1. Tiberiu Vilcu (tiberiu)
PURE STORAGE

2. PROBLEM
Enterprise storage:
• Is slow, relies on disk
• Takes a lot of space
• Sucks a lot of power

3. PRODUCTS
FlashArray//m FlashBlade

4. PRODUCTS

5. PRODUCTS
• PURE1 cloud management and support
• FlashStack infrastructure
• Optimized applications (Microsoft, Oracle, etc.)

6. CLAIMS
• Energy conservation
• Price per GB <= that of disk
• 99.9999% availability

7. FINANCIALS
Q4 fiscal 2017:
• $228M revenue (up 52% from 2016)
• $4.4M operating loss (down 79% from 2016)
• $547M liquid assets

8. FINANCIALS
PSTG

9. BUSINESS MODEL
• Sell cheap for first-time buyers
• Rely on the fact they’ll buy more
• Sell at normal price

10. SHORT HISTORY
• Founded in October 2009
• Released FlashArray in August 2011
• IPO in October 2015
John Colgrove & John Hayes

11. TIMELINE
2015201420132012201120102009 20172016
Founded IPO I internedEMC lawsuitsFlashArray
FlashBlade
CEO joins

12. SECRET SAUCE
• Cheap modular flash storage cells + data processing
• Ease of installation/use
• Excellent cloud service support

13. COMPETITION
Pure Storage
Nimble
Storage
NetApp (Dell) EMC
All flash
arrays ✅ ✅ ✅ ✅
Cloud
platform ✅ ✅ ❌ ✅
Integrated
stacks ✅ ✅ ✅ ✅
Non-
disruptive
upgrades
✅ ❌ ❌ ❌

14. PREDICTION
• Not getting big just yet
• Not going anywhere (unless bought)
• Slow and steady

15. ANY QUESTIONS?

16. REFERENCES
• https://www.purestorage.com/
• https://s21.q4cdn.com/687136699/files/doc_financials/2017/Q4/Earnings-Slides-(Q4-FY17)-Final.pdf
• https://www.forbes.com/sites/petercohan/2017/03/07/hewlett-packard-pays-up-for-nimble-storage-is-pure-storage-next/
#2270afea5e98
• http://blog.purestorage.com/its-time-to-celebrate-flashblade-is-in-general-availability-2/
• https://www.theregister.co.uk/2017/02/02/pure_flashblade_takes_out_netapp/
• https://en.wikipedia.org/wiki/Pure_Storage
• https://www.emc.com/en-us/converged-infrastructure/benefits.htm
• http://www.netapp.com/us/index.aspx#
• https://www.nimblestorage.com/technology-products/#
• http://greenpages.com/storage-and-information-management/nimble-storage-vs-pure-storage-a-battle-of-all-flash-arrays/