This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
Selling Education: How Should Private Schools Be BrandedSophie Pascal
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
The document provides an overview of a presentation on marketing educational institutions. It discusses how marketing of education has become more accepted and common, using examples from the US, Australia, and Canada. It provides tips for schools on marketing themselves, such as promoting school pride, maintaining consistency in branding, and focusing on customer service. The presentation encourages schools to shine by believing in themselves, striving to improve, and sharing their achievements with others.
Enlightening session presented by a team of three seasoned marketing professionals with over 80 years of combined marketing experience to learn more about new and traditional free or low cost marketing techniques. You’ll go back to your workplace with a list of ideas for electronic, community focused and traditional marketing tips as well as other resources.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
I am often asked to present to local college classes about resume building, how to land that first job and other business communication topics. This is a presentation I often use with personal examples from my JR-SR year of college and have presented to Hardin-Simmons University's Business Communication and Job Placement class several times.
As part of an internship group project, my team had to create a campaign that would increase positive feedback about JCPenney and positively affect their sales- this is what we came up with.
The document describes a fundraising program called FunDAZ that uses discount savings cards to raise money for schools. Local merchants provide discounts that are listed on the school's customized website. The school sells the cards and receives 50% of proceeds. Schools can raise $5,000-$30,000 depending on the number of cards sold. Funds can support programs like arts, sports, trips. The process involves partnering with local chambers, collecting merchant discounts, launching a 3-4 week sales campaign, and receiving payment.
Selling Education: How Should Private Schools Be BrandedSophie Pascal
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
The document provides an overview of a presentation on marketing educational institutions. It discusses how marketing of education has become more accepted and common, using examples from the US, Australia, and Canada. It provides tips for schools on marketing themselves, such as promoting school pride, maintaining consistency in branding, and focusing on customer service. The presentation encourages schools to shine by believing in themselves, striving to improve, and sharing their achievements with others.
Enlightening session presented by a team of three seasoned marketing professionals with over 80 years of combined marketing experience to learn more about new and traditional free or low cost marketing techniques. You’ll go back to your workplace with a list of ideas for electronic, community focused and traditional marketing tips as well as other resources.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
I am often asked to present to local college classes about resume building, how to land that first job and other business communication topics. This is a presentation I often use with personal examples from my JR-SR year of college and have presented to Hardin-Simmons University's Business Communication and Job Placement class several times.
As part of an internship group project, my team had to create a campaign that would increase positive feedback about JCPenney and positively affect their sales- this is what we came up with.
The document describes a fundraising program called FunDAZ that uses discount savings cards to raise money for schools. Local merchants provide discounts that are listed on the school's customized website. The school sells the cards and receives 50% of proceeds. Schools can raise $5,000-$30,000 depending on the number of cards sold. Funds can support programs like arts, sports, trips. The process involves partnering with local chambers, collecting merchant discounts, launching a 3-4 week sales campaign, and receiving payment.
This document discusses branding strategies for higher education institutions. It outlines that enrollment is down, particularly at for-profit colleges and community colleges, though overall enrollment is projected to increase slowly by 2.3 million by 2026. It emphasizes that developing a strong brand is important for colleges in today's competitive landscape. The brand strategy process involves discovery of an institution's differentiating factors. An effective brand has a clear vision, positioning, personality, pillars, and promise. The document provides examples of brand plan elements and emphasizes engaging audiences with a memorable concept.
This document outlines a fundraising program called FunDAZ that helps schools raise money through the sale of discount savings cards. It works by collecting discounts from local businesses, creating a website with those discounts, selling cards to access the discounts, and giving the school 50% of proceeds. Schools can expect to raise $5,000-$7,500 from selling 500 cards, $10,000-$15,000 from 1000 cards, or $20,000-$30,000 from 2000 cards. The funds can be used for a variety of school programs and needs. Interested schools should contact Tom Baker to discuss launching a FunDAZ campaign.
The document provides tips for small businesses to use marketing strategies during the holiday season to drive sales. It recommends advertising products and promotions, decorating storefronts for the holidays, extending business hours, partnering with other local businesses, and using social media platforms like Facebook and Twitter to promote events and special offers that encourage customers to visit the store, bring friends, spend more time browsing, and return again. The document stresses the importance of having a marketing plan, managing the marketing budget carefully, and preparing for an increased customer response by providing excellent customer service.
2016 Business of Farming Conference: Direct Marketing Strategies: Connecting ...asapconnections
Whether you are a new farm trying be noticed or a more established producer looking to expand your customer base, targeted marketing strategies will make better use of your time and money. Join this workshop to learn how to apply classic marketing thinking to your farm business and learn practical and doable steps to define your niche and reach new customers.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
2016 Business of Farming Conference: Making Social Media Work For Youasapconnections
Social media can be an important (and fun, we promise!) part of marketing your farm or local food business, helping you quickly and easily reach and connect with your community and customers. This beginning-intermediate workshop will cover the who, what, when, where, and why of social media, as well as e-newsletters. Learn the ins and outs–from how many times to post to how to hashtag–from ASAP’s former communications manager as well as a new local farmer who is using Instagram and Facebook to the farm’s advantage. There will be time for small-group breakouts to delve into either Instagram or Facebook and Twitter more in-depth.
- Cheap prizes in school fundraisers negatively impact sales because students are less motivated when they know the prizes are of poor quality. With better quality prizes available even at lower sales levels, more students will participate and overall sales will increase.
- While companies can offer schools a higher profit percentage by providing cheap prizes, this actually results in lower total profits for the school since fewer students participate. Better prize programs have been shown to vastly outperform traditional cheap prize programs and increase total money raised.
- Rather than focusing on the highest profit percentage, schools should ask which prize program will best motivate students to sell more. Increased participation and sales from better prizes can outweigh a slightly lower percentage kept by the school.
The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis found strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand. A social media campaign and messaging around taste, speed and value is aimed at increasing sales by 5%.
The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis identified strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand. A social media campaign and messaging around taste, speed and value is aimed at increasing sales by 5%.
The document discusses strategies for effectively marketing an academy to potential students and their parents. It emphasizes focusing recruitment efforts on highlighting the unique value and benefits an academy provides to target audiences. Specifically, it recommends identifying an academy's strongest unique selling proposition, such as a supportive family-like environment, and building a promotional campaign around clearly communicating this value proposition through multiple media outlets on an ongoing basis.
How to Make Farm Tours and Agritourism Work for Your Farmasapconnections
The first part of this presentation "Farm Tours: How to Make a Farm Tour Work for You" asks questions to help you determine if agritourism is a good fit for your farm and important considerations for safely and effectively hosting visitors.
The second presentation covers how to make the most out of your farm tour through marketing, storytelling, and connecting with your customers before, during, and after your tours and events.
Anna Littman of Ivy Creek Family Farm and Molly Nicholie of ASAP (Appalachian Sustainable Agriculture Project)
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
2019 Oregon Wine Symposium | Connect, Invite, Close: The Art of SellingOregon Wine Board
The wine club is the bread and butter of your business, so selling memberships is priority number one. But many wineries are hesitant to ask for the sale. Join Susie Tucker of VingDirect as she explains the art of selling through connection. VingDirect’s BME (“Beginning, Middle, End”) technique for selling wine club memberships is the softest sell you’ll ever hear. It is guest-centered and focuses on creating a connection with your guest that will leave a lasting impression.
How the Internet can motivate you to switch off the lightsAndreas Kamilaris
This presentation, entitled "How the Internet can motivate you to switch off the lights" explains how citizens can perform personal energy management by means of an online Web application called Social Electricity.
It was presented by Dr. Andreas Kamilaris to the Podium for New Scientists series of events, organized by the Youth Board of Cyprus, at Melina Merkouri house, Old Nicosia, Cyprus on 3rd March 2015. The event was attended by the Major of Nicosia and the Minister of Education of Cyprus.
5 Apps Your Staff Should Be Using Right NowMedia Now STL
This is a presentation I use as part of a teach-and-play session. I talked about each of these five tools (Snapchat, Videolicious, Instagram, Evernote and Periscope) for 10 minutes and then gave participants 10 minutes to practice with them. This was done during a 2-hour session.
Energy Saving-The Haney Group Conservation Awarenessnashlystr
Overall energy usage in the city grew at a slower pace than the average economic growth in the 10 years to 2013, new data shows.
And from 2012 to last year, consumption of electricity alone fell 1.1 per cent.
One green group welcomed the official figures as a sign that the city was getting serious about saving energy. The statistics reflected public awareness of reducing energy consumption, Edwin Lau Che-fung, head of advocacy and education at Friends of the Earth, said.
This presentation highlights thirteen reasons why you should (if you haven't already) be looking to adopt ISO 14001:2004.
For more information on ISO 14001 or to improve your awareness on ISO 14001 call Genesys Training today on 01925 818088 or email: info@genesys-training.co.uk
Twitter: @GenesysTraining
Green Employee, Greening Office (Communication & Marketing Enggament with Cor...Teresia Prahesti
This document discusses promoting green and sustainable business practices in the workplace. It encourages companies to minimize waste, purchase more eco-friendly products and supplies, implement green building practices, and adopt environmentally-friendly policies. Employees are also encouraged to be more sustainable in their workspaces by reducing paper waste, participating in recycling programs, and joining a "green employee community".
This document discusses branding strategies for higher education institutions. It outlines that enrollment is down, particularly at for-profit colleges and community colleges, though overall enrollment is projected to increase slowly by 2.3 million by 2026. It emphasizes that developing a strong brand is important for colleges in today's competitive landscape. The brand strategy process involves discovery of an institution's differentiating factors. An effective brand has a clear vision, positioning, personality, pillars, and promise. The document provides examples of brand plan elements and emphasizes engaging audiences with a memorable concept.
This document outlines a fundraising program called FunDAZ that helps schools raise money through the sale of discount savings cards. It works by collecting discounts from local businesses, creating a website with those discounts, selling cards to access the discounts, and giving the school 50% of proceeds. Schools can expect to raise $5,000-$7,500 from selling 500 cards, $10,000-$15,000 from 1000 cards, or $20,000-$30,000 from 2000 cards. The funds can be used for a variety of school programs and needs. Interested schools should contact Tom Baker to discuss launching a FunDAZ campaign.
The document provides tips for small businesses to use marketing strategies during the holiday season to drive sales. It recommends advertising products and promotions, decorating storefronts for the holidays, extending business hours, partnering with other local businesses, and using social media platforms like Facebook and Twitter to promote events and special offers that encourage customers to visit the store, bring friends, spend more time browsing, and return again. The document stresses the importance of having a marketing plan, managing the marketing budget carefully, and preparing for an increased customer response by providing excellent customer service.
2016 Business of Farming Conference: Direct Marketing Strategies: Connecting ...asapconnections
Whether you are a new farm trying be noticed or a more established producer looking to expand your customer base, targeted marketing strategies will make better use of your time and money. Join this workshop to learn how to apply classic marketing thinking to your farm business and learn practical and doable steps to define your niche and reach new customers.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
2016 Business of Farming Conference: Making Social Media Work For Youasapconnections
Social media can be an important (and fun, we promise!) part of marketing your farm or local food business, helping you quickly and easily reach and connect with your community and customers. This beginning-intermediate workshop will cover the who, what, when, where, and why of social media, as well as e-newsletters. Learn the ins and outs–from how many times to post to how to hashtag–from ASAP’s former communications manager as well as a new local farmer who is using Instagram and Facebook to the farm’s advantage. There will be time for small-group breakouts to delve into either Instagram or Facebook and Twitter more in-depth.
- Cheap prizes in school fundraisers negatively impact sales because students are less motivated when they know the prizes are of poor quality. With better quality prizes available even at lower sales levels, more students will participate and overall sales will increase.
- While companies can offer schools a higher profit percentage by providing cheap prizes, this actually results in lower total profits for the school since fewer students participate. Better prize programs have been shown to vastly outperform traditional cheap prize programs and increase total money raised.
- Rather than focusing on the highest profit percentage, schools should ask which prize program will best motivate students to sell more. Increased participation and sales from better prizes can outweigh a slightly lower percentage kept by the school.
The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis found strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand. A social media campaign and messaging around taste, speed and value is aimed at increasing sales by 5%.
The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis identified strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand. A social media campaign and messaging around taste, speed and value is aimed at increasing sales by 5%.
The document discusses strategies for effectively marketing an academy to potential students and their parents. It emphasizes focusing recruitment efforts on highlighting the unique value and benefits an academy provides to target audiences. Specifically, it recommends identifying an academy's strongest unique selling proposition, such as a supportive family-like environment, and building a promotional campaign around clearly communicating this value proposition through multiple media outlets on an ongoing basis.
How to Make Farm Tours and Agritourism Work for Your Farmasapconnections
The first part of this presentation "Farm Tours: How to Make a Farm Tour Work for You" asks questions to help you determine if agritourism is a good fit for your farm and important considerations for safely and effectively hosting visitors.
The second presentation covers how to make the most out of your farm tour through marketing, storytelling, and connecting with your customers before, during, and after your tours and events.
Anna Littman of Ivy Creek Family Farm and Molly Nicholie of ASAP (Appalachian Sustainable Agriculture Project)
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
2019 Oregon Wine Symposium | Connect, Invite, Close: The Art of SellingOregon Wine Board
The wine club is the bread and butter of your business, so selling memberships is priority number one. But many wineries are hesitant to ask for the sale. Join Susie Tucker of VingDirect as she explains the art of selling through connection. VingDirect’s BME (“Beginning, Middle, End”) technique for selling wine club memberships is the softest sell you’ll ever hear. It is guest-centered and focuses on creating a connection with your guest that will leave a lasting impression.
How the Internet can motivate you to switch off the lightsAndreas Kamilaris
This presentation, entitled "How the Internet can motivate you to switch off the lights" explains how citizens can perform personal energy management by means of an online Web application called Social Electricity.
It was presented by Dr. Andreas Kamilaris to the Podium for New Scientists series of events, organized by the Youth Board of Cyprus, at Melina Merkouri house, Old Nicosia, Cyprus on 3rd March 2015. The event was attended by the Major of Nicosia and the Minister of Education of Cyprus.
5 Apps Your Staff Should Be Using Right NowMedia Now STL
This is a presentation I use as part of a teach-and-play session. I talked about each of these five tools (Snapchat, Videolicious, Instagram, Evernote and Periscope) for 10 minutes and then gave participants 10 minutes to practice with them. This was done during a 2-hour session.
Energy Saving-The Haney Group Conservation Awarenessnashlystr
Overall energy usage in the city grew at a slower pace than the average economic growth in the 10 years to 2013, new data shows.
And from 2012 to last year, consumption of electricity alone fell 1.1 per cent.
One green group welcomed the official figures as a sign that the city was getting serious about saving energy. The statistics reflected public awareness of reducing energy consumption, Edwin Lau Che-fung, head of advocacy and education at Friends of the Earth, said.
This presentation highlights thirteen reasons why you should (if you haven't already) be looking to adopt ISO 14001:2004.
For more information on ISO 14001 or to improve your awareness on ISO 14001 call Genesys Training today on 01925 818088 or email: info@genesys-training.co.uk
Twitter: @GenesysTraining
Green Employee, Greening Office (Communication & Marketing Enggament with Cor...Teresia Prahesti
This document discusses promoting green and sustainable business practices in the workplace. It encourages companies to minimize waste, purchase more eco-friendly products and supplies, implement green building practices, and adopt environmentally-friendly policies. Employees are also encouraged to be more sustainable in their workspaces by reducing paper waste, participating in recycling programs, and joining a "green employee community".
Raising Awareness for Sustainable Energy: Best Learning Practices and State o...Andreas Kamilaris
A presentation focusing on "Raising Awareness for Sustainable Energy". Presented at a workshop of the Joint European Summer School for Doctoral Candidates on Technology Enhanced Learning (JTEL 2013), held in Limassol, Cyprus in May, 2013. This presentation shows best learning practices for environmental awareness and presents state of the art applications in the field of sustainability and energy savings. The psychological factors and motivational patterns that lead these applications to succeed are discussed through the presentation.
The workshop was moderated by Andreas Kamilaris, postdoc researcher at the University of Cyprus and Sotiris Themistokleous, assistant director at the research institute CARDET.
Energy management awareness program for decision makersZAINI ABDUL WAHAB
Presentation materials to introduce to decision makers of organizations to trigger the awareness among them with less technical contents and more on commitment required from them
Occupant Engagement and Energy Awareness in BuildingsPulse Energy
An informative webinar on engaging building occupants in programs that bring immediate and significant energy savings. The webinar was based on a paper on occupant engagement that the presenter co-authored and helped present at the 2010 ACEEE Summer Study on Energy Efficiency in Buildings in August 2010. It includes a case study on occupant engagement measures that achieved a 12% energy savings in part of a 150,000 sq ft office building, as well as:
* An overview of approaches to enabling occupancy engagement on energy conservation in commercial and institutional buildings
* Best practices in occupant engagement and the role that Energy Information Systems play in them
* Strategies to ensure the persistence of savings of energy efficiency initiatives
Reduce Energy Costs by Increasing Efficiency & AwarenessSchoolDude
Learn how to develop and implement an effective energy management and conservation program in your K-12 school or district to reduce utility costs and increase savings.
The document discusses hosting an "Energy Awareness Day" to educate employees about saving energy both at work and at home. It would highlight the benefits of saving energy, provide tips and demonstrations of energy efficient products, and quiz participants for prizes to motivate ongoing participation. The goal is to engage staff at all levels to support the organization's energy management program through increased awareness and involvement in identifying savings opportunities.
The document outlines training and awareness programs from CNS Group to help organizations implement energy management systems according to the ISO 50001 standard, including half-day seminars, workshops, and customized training modules for different levels of staff. Various topics are covered like EnMS development and optimization, and training is available for management representatives, auditors, and those seeking energy manager certification. Contact information is provided for inquiries and companies may apply for partial refunds from HRDF for the training.
The document summarizes ASEAN Energy Management Scheme (AEMAS), a program established to promote sustainable energy management in ASEAN countries. AEMAS provides training and certification for energy managers and companies. It establishes an Energy Management Gold Standard for companies that demonstrate best practices in energy management through certified energy managers and measurable energy improvements. The AEMAS National Council was formed to support the program in Malaysia. Several companies and organizations have already achieved certification under the Energy Management Gold Standard.
An overview of Energy & utilities industry. In the future, civilization will be forced to research and develop alternative energy sources. Our current rate of fossil fuel usage will lead to an energy crisis this century. In order to survive the energy crisis, many companies in the energy industry are inventing new ways to extract energy from renewable sources. While the rate of development is slow, mainstream awareness and government pressures are growing.
The deck talks about the needs of energy awareness and consumer education about the terminologies and technologies within the industry value chain so, energy can be consumed efficiently and smartly.
A green energy awareness campaign is an effort to educate and inform people about renewable energy sources and reducing their carbon footprint. Steps to start a campaign include identifying a target audience, developing a clear message, utilizing different communication channels, organizing events, collaborating with stakeholders, and measuring the impact. The goal of the campaign is to encourage people to adopt sustainable practices and create a more sustainable future.
Phyics M4 Electrical Energy cost and ConservationeLearningJa
The document discusses electricity costs and conservation in Jamaica. It begins by outlining the objectives of calculating electricity usage and costs, defining energy conservation, and identifying domestic and commercial conservation methods. It then provides context that Jamaica imports oil and electricity is expensive. It discusses calculating electricity costs based on usage, various domestic conservation techniques like building design and appliances, and commercial conservation options like solar panels. The document aims to educate about reducing energy costs through conservation.
This document discusses how to conserve energy through reducing consumption. It explains that energy can be converted between forms but not created or destroyed. Renewable energy sources like solar and wind can be replenished, unlike non-renewable fossil fuels which are limited. Conserving energy helps preserve resources for future use and saves money. Simple steps like turning off lights and electronics when not in use can help reduce energy waste at home, school, and in public places. Collective conservation efforts can help ensure a sustainable supply of energy for future generations.
The document defines and describes six main forms of energy: mechanical energy, electrical energy, light energy, thermal energy, sound energy, and mechanical energy. Mechanical energy is the energy of movement, including both kinetic and potential energy. Electrical energy is produced when electrons move from one place to another. Light energy travels in waves through empty space. Thermal energy is the energy of moving particles in a substance, also known as heat energy. Sound energy is produced by vibrating objects. The document then asks 20 questions about observing different types of energy.
This presentation discusses energy conservation. It defines energy as the ability to do work and outlines different types of energy sources, distinguishing between renewable sources like solar and wind, and non-renewable fossil fuels. The presentation urges conservation efforts, noting that demands are increasing while resources are limited. It suggests individual actions like using efficient light bulbs and unplugging unused devices to save energy and money. India relies heavily on fossil fuel imports, so increased conservation could help address future energy demands and reliance on foreign sources.
Raising Awareness and Learning Practices of Citizens for Energy SavingsAndreas Kamilaris
Raising awareness about energy savings through social influence and feedback. The document discusses how awareness can be raised by focusing on the local level, using a project-based learning framework. Effective strategies include frequent feedback on energy usage, comparisons to historical usage and others', as well as social pressures like competitions and rankings. An online social energy project at NUS found that students responded best to comparisons, goal setting, and feedback on savings. Future work could personalize feedback strategies and better understand motivations for different groups.
This presentation touched on private school marketing 101 and performing a marketing audit on your school. Special emphasis was put on creating an Annual Report for your school. "10 Ways to make your annual report awesome" are a great reminders for veteran communicators and an absolute must for schools doing an annual report "refresh".
This document provides guidance on marketing a team and finding sponsors. It defines marketing and outlines the marketing process. Key steps to marketing a team include developing a brand identity, creating a sponsorship package that highlights benefits for sponsors, and approaching potential sponsors professionally with a clear ask. The document recommends networking, promoting the team story and mission, and expressing gratitude to build partnerships and support.
This document summarizes the activities of five student teams for the First Annual Continuous Improvement and Innovation Conference to be held on May 21st, 2014 at Kansas Wesleyan University. The teams are Social Media, Public Relations, Advertising/Sales Promotion, Personal Sales, and Visual Merchandising. Each team outlines their mission, activities conducted to promote the conference, and ways they integrated with the other teams. The Visual Merchandising team focused on creating a "Vending Now" vendor fair theme and layout for the conference.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
This is my brand portfolio and credentials for anyone looking for a brand marketer or strategist who can truly help your brand reach the heights it deserves. Ive help brand companies such as Stash House boutique, Mache Custom Kicks and Metro Diner. Ive also Invested in concert events with A list such as Trey Songz, Busta Rhymes and a slue of old school artists please take this time to read over my career portfolio.
Korey Osborne grew up in Florida and is currently studying digital marketing at Full Sail University. His goals are to land an entry-level marketing job at Nike, Roc Nation or Yeezy upon graduation in 2020. In the long term, he aims to establish his own brand called Sylvester Riley Chicago. He has 5 years of retail experience owning a boutique and is developing skills in social media marketing, marketing strategy and public speaking.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
This document summarizes a presentation on advertising and marketing strategies. It discusses elements of successful advertising campaigns, including unique selling propositions and creating a sense of urgency. It also covers the three R's of retention, cost per impression, integrating promotional products with other media like websites and mobile. Additional topics include trade show marketing, the three levels of selling, strengths of promotional products, and maximizing your online presence through websites and social media. The presentation emphasizes creating value, differentiation, and becoming an expert in order to succeed in marketing.
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Dc mayors office workshop presentation 3 10 7GlobalGiving
The document provides an agenda and recaps for fundraising training sessions. It discusses developing fundraising campaigns, including setting goals and timelines, identifying target audiences, recruiting advocates, developing key messages, and building urgency. Tips include writing compelling stories, developing social media strategies, and thanking donors. GlobalGiving's services for non-profits include facilitating international donations, providing training and resources, and helping organizations expand their reach and fundraising capacity.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
The document discusses using new media and social media to optimize marketing strategies. It outlines how prospects move through an awareness and decision-making funnel, from initial awareness to advocacy. It then provides recommendations on leveraging different parts of the funnel, such as using social media to increase awareness, online tools to aid research, and capturing leads. The document also recommends quantifying results through analytics to measure engagement, acquisition and optimize strategies.
This presentation covers tips for publication staffs who are using Snapchat in the newsroom. It gives some reasons to be using the medium and best practices. It was presented by Aaron Manfull at the 2015 Fall JEA/NSPA National High School Journalism Convention in Orlando, Florida.
Snapchat in the Newsroom - Journalism Interactive 2015Media Now STL
This is a Snapchat in the Newsroom presentation I gave at the 2015 Journalism Interactive Conference at Mizzou. The talk was April 24, 2015, during the Teach-A-Thon. You can find more resources I shared at: http://medianowstl.com/snapchat-resources/
Here is a presentation I gave on storytelling in scholastic journalism. It covers everything from the traditional ways stories are told to some of the alternative storytelling ways the digital arena allows for.
Here is a presentation on Managing the Digital Newsroom. It covers everything from assigning stories and grading to assigning staff positions and utilizing IFTTT.
Social Media - Conversation in Session: Be there. Media Now STL
This is the presentation Aaron Manfull used at the Journalism Education Association/National Scholastic Press Association Spring National Journalism Convention in San Diego in 2014.
Publicizing your high school journalism program - San Diego 2014Media Now STL
This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.
Erin Sucher Castellano: Making the Switch to a NewsmagazineMedia Now STL
This is a presentation Erin Sucher Castellano gave at the 2013 Columbia Scholastic Press Association's Spring Convention. It shows examples and gives some tips for staffs looking to make the jump from newspaper to newsmagazine.
Going Online Part 2 - JEA/NSPA San Francisco 2013Media Now STL
This is a presentation I did at the 2013 JEA/NSPA National High School Journalism Convention in San Francisco. It dealt with helping schools with what to do once they were online.
There are the slides I used for the presentation I did for the iABC event in April of 2012. It focused on lessons that can be learned from students for our journeys on the social web.
This is the first of two sessions Aaron Manfull gave at the CSPA high school journalism convention at Columbia University March 15, 2012. This session deals with planning for an online move.
Guide to Moving Online: Part 2 - Steps 6-10Media Now STL
This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.
Guide to Moving Online: Part 1 - Steps 1-5Media Now STL
This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.
Aaron Manfull - Dow Jones News Fund Teacher of the Year Acceptance SpeechMedia Now STL
This is the presentation Aaron Manfull used when accepting the award for being selected as the 2011 Dow Jones News Fund Journalism Teacher of the Year. In it, he launched http://thenext26.com, a site aimed at helping connect journalism advisers and scholastic journalism. He received the award in Minneapolis at the 2011 JEA/NSPA Fall National High School Journalism Convention.
This is the first of a two-part presentation giving staffs a roadmap to moving online. This part deals with planning for the move and getting a site setup.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
4. More than Awareness…
Deciding who and what you are as a
publication (your attitude)
Creating ways to communicate that
to your audience
What will make them want to develop a
relationship with your publication?
What do you have to offer them?
17. - Build Relationships
- More Interaction
- Sell more yearbooks
- Be more visible
- Get students invested
- Gain a following
- Should be driven by your
purpose
- Make it specific
- Be sure it’s measurable
29. 5 Social Tips
1. Write for the medium you
are communicating within.
2. Use the image/video space
whenever possible.
3. Work to link back to your
site.
4. Don’t always link to your
site.
5. Be THE source for
information at your school.
30.
31. 5 Texting Tips
1. Make sure to stay within the
140 characters.
2. Text relevant information.
3. Texting links on occasion is
ok.
4. Make sure to quadruple
check editing before you
send.
5. Send 3-5 texts per day.
32.
33. 5 Email Tips
1. Work to avoid sending more
than one newsletter a week.
2. Work to vary the content of
the newsletter from week to
week. Push interesting web
content and important info.
3. Work to get parent emails
from your guidance office.
4. Write unique, relevant,
catchy subject lines
5. Use the account to push
things like registration and
yearbook sales deadlines.
35. Meet them where they are…
Students spend an average
of 180 days per year in
school. Take advantage of it!
Let them see you.
– Hallways
– Parking Lots
– School Events
– Classrooms
– The list goes on
36. Publicity on the Inside
• Be the home screen for
school computers
• Hang posters, flyers and
banners
• Yearbooks at lunches
• Create recognizable,
school friendly shirts
• Make use of your mascot
• Get your publication news
in school intercom
announcements
• Create Videos
37.
38. Publicity on the Outside
• “Parking Tickets”
• Big banners/Signs
• Car Paint
• Sidewalk Chalk
42. Create your own events
and contests
• Focus Groups
• Exclusive events for clubs and sports
• Polls
• Lunch with a mascot/mascot events
• Halftime shows
43.
44. UP THE GAME
Maybe your publication is ready to move
forward in contests. Consider sweetening
the incentive with a prize.
45. How to get prizes
• Request items from large companies or those
that advertise with you.
• From your classroom closet: tshirts, stickers
and yearbooks
• You can exchange a product for some ad
space.
• Gomoxie is also a website that sends your
publications free things that you may give out
as prizes.
• Talk with clubs for tickets to events
• Contact school boosters for discounts
46. Cross Marketing combines the strengths of two or
more
groups for the benefit of both
cross
marketing
47. Cross marketing develops relationships with groups
other; it also provides a partnership that can be
called on in the future for prizes, favors, and
advertising opportunities.
Why Cross Market
48. There are three ways for high school
publications to cross market:
1) Cross Market with other parts of your program.
2) Cross Market with other school clubs or events.
3) Cross Market with the school itself
Ways to cross market
49. In your department
• With so many things to keep in mind it’s easy to
overlook what’s right in front of you
• Newspaper promote and market with yearbook,
broadcast, online, etc.
• Keep your department one unified group
Ways to cross market
50. With school clubs, and events
• By volunteering to give an update on your broadcast or
website of a clubs meeting you can help get your name
known throughout the school
• Be available
• Treat everyone fairly
• Make clubs and team feel like they matter to you
Ways to cross market
51. With your school itself
• Get to know your administrators and office staff
• Find out what you can do for them
• Be reliable
• Check in on a regular basis
• Don’t make promises you can’t keep
Ways to cross market
53. theNext26.com 6 Recruiting Tips
1. Allow students of all grade
levels to be part of the
program.
2. Speak to guidance
counselors about your
program.
3. Make a video to promote
your program.
4. Talk to students individually.
5. Work to get individual
staffers to help lead the
recruiting effort in high
school and middle school.
6. Work to get Honors credit for
your course through your
district.