Selling Education: How Should Private Schools Be BrandedSophie Pascal
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include a made-up person that reflects the chosen target group through personal details like name, age, location, job, interests. For example, one profile created is for Charlotte, a 17-year-old female model living in London whose interests include shopping. The profile should use an image to represent the typical target audience. Key information to include in a target audience profile are demographics, psychographics, and insights into the audience's desires to help effectively target an advertising campaign.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
The document provides an overview of a presentation on marketing educational institutions. It discusses how marketing of education has become more accepted and common, using examples from the US, Australia, and Canada. It provides tips for schools on marketing themselves, such as promoting school pride, maintaining consistency in branding, and focusing on customer service. The presentation encourages schools to shine by believing in themselves, striving to improve, and sharing their achievements with others.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Selling Education: How Should Private Schools Be BrandedSophie Pascal
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include a made-up person that reflects the chosen target group through personal details like name, age, location, job, interests. For example, one profile created is for Charlotte, a 17-year-old female model living in London whose interests include shopping. The profile should use an image to represent the typical target audience. Key information to include in a target audience profile are demographics, psychographics, and insights into the audience's desires to help effectively target an advertising campaign.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
The document provides an overview of a presentation on marketing educational institutions. It discusses how marketing of education has become more accepted and common, using examples from the US, Australia, and Canada. It provides tips for schools on marketing themselves, such as promoting school pride, maintaining consistency in branding, and focusing on customer service. The presentation encourages schools to shine by believing in themselves, striving to improve, and sharing their achievements with others.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Re-Branding Your School in a Competitive EnvironmentBlackbaud
This document provides tips and strategies for re-branding a school in a competitive environment. It discusses defining a school's brand through its values, specialties, accomplishments and credibility. It emphasizes creating a consistent brand experience across all touchpoints from website to emails to social media. Specific tips include performing a brand audit, developing communications guidelines, optimizing email marketing, and embracing social media opportunities. The overall message is that a strong, well-executed brand can help a school differentiate itself and attract more students in a competitive marketplace.
Brand Ambassador: Living Ball State's Values Every Daymichellebaker
Michelle Baker gave a presentation on how to align individual goals with an organization's brand and vision. She discussed how a brand is defined by customers' perceptions and experiences. Baker explained that Ball State University's brand and vision are embodied in its "18 x '18" strategic initiative to transform students into leaders by 2018, the university's centennial year. Attendees learned how their departments and individual roles can impact customers and contribute to this vision. They created action plans to identify how to better support the initiative and ambassador the Ball State brand through their work.
This document provides marketing tips for small businesses, including researching the target market, developing effective communications, presenting a professional image, measuring and monitoring marketing activities, and seeking guidance from marketing experts. Key steps are to research customer demands, habits and purchasing behaviors; be consistent in communications while focusing on features and benefits; ensure all aspects of branding and online presence project professionalism; track results from various marketing channels; and get advice from experienced consultants on strategy, planning and staying within budget.
Publicity: Creating Awareness for Your Staff Media Now STL
This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
The document discusses strategies for marketing and recruiting students to career and technical academies. It emphasizes developing a clear brand identity centered around a unique selling proposition. Academies are encouraged to research how they are currently perceived, identify competitive advantages, and create targeted marketing campaigns that communicate the key benefits to both students and parents through multiple media channels. Success requires understanding consumer behavior and promoting the academy's value proposition in a memorable yet authentic way.
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
Social media advertising slides Bristol Nov 17Business West
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Zona Universitaria is Brazil's first career planning platform with over 40,000 students that allows students to set goals, collaborate to achieve them, and rewards them with job opportunities and discounts from brands. The platform proposes "Achievement Advertising" where brands advertise rewards to students for accomplishing tasks or goals instead of traditional banners. This creates challenges based on student intentions, links brands with positive moments, and allows brands to track revenue growth from ads while building loyalty by supporting student achievement. Students must prove they accomplished goals by uploading materials or checking in at locations to receive brand badges and prizes. Advertisers can track returns, with potential returns of 200% of investment through increased purchases.
1) The document discusses how traditional job searching methods are no longer effective and advocates for personal branding as the new prerequisite for career and entrepreneurial success.
2) It provides examples of how students can build their personal brand through social media platforms and developing a consistent brand across online profiles.
3) The benefits of personal branding for students include standing out from others, gaining career opportunities and experience, and promoting themselves and their university.
Enlightening session presented by a team of three seasoned marketing professionals with over 80 years of combined marketing experience to learn more about new and traditional free or low cost marketing techniques. You’ll go back to your workplace with a list of ideas for electronic, community focused and traditional marketing tips as well as other resources.
Ilceia drive in conference wcc april 29 2011CoverBrazil
The document discusses how personal branding has become essential for career and entrepreneurial success as traditional job search methods are no longer effective, outlining how students can build their personal brand through social media platforms like LinkedIn, Facebook, and blogs to access the "hidden job market" and differentiate themselves from other applicants. It also explains how developing a strong personal brand as a student can help them gain internships and jobs earlier as well as benefit their university through increased alumni engagement and donations.
Does branding still matter in the digital world? Branding is the way a business is recognised and perceived. So as we all now trade in a global market, yes branding does still matter in the digital world. You could argue that strong branding is even more important, it’s just different. Big business does branding successfully offline and most but not all achieve strong recognised brands in the digital world. The Internet is full of businesses of all shapes and sizes doing branding well and benefiting from it.
Nacada region v personal branding presentationCoverBrazil
Advising students to pursue their passion through the power of personal branding and writing an effective bio to draw your audience into a relationship.
This document discusses defining a target audience for digital businesses. It emphasizes that the target audience is the driving force and focuses on reaching potential customers. It also covers analyzing competitors, using tools like Google Analytics and Facebook insights to understand the target audience, defining an ideal customer profile, and finding brand ambassadors to help promote the business to that target group. The key is to narrow down a clear group of similar customer profiles to better understand what is important to your target audience.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
Re-Branding Your School in a Competitive EnvironmentBlackbaud
This document provides tips and strategies for re-branding a school in a competitive environment. It discusses defining a school's brand through its values, specialties, accomplishments and credibility. It emphasizes creating a consistent brand experience across all touchpoints from website to emails to social media. Specific tips include performing a brand audit, developing communications guidelines, optimizing email marketing, and embracing social media opportunities. The overall message is that a strong, well-executed brand can help a school differentiate itself and attract more students in a competitive marketplace.
Brand Ambassador: Living Ball State's Values Every Daymichellebaker
Michelle Baker gave a presentation on how to align individual goals with an organization's brand and vision. She discussed how a brand is defined by customers' perceptions and experiences. Baker explained that Ball State University's brand and vision are embodied in its "18 x '18" strategic initiative to transform students into leaders by 2018, the university's centennial year. Attendees learned how their departments and individual roles can impact customers and contribute to this vision. They created action plans to identify how to better support the initiative and ambassador the Ball State brand through their work.
This document provides marketing tips for small businesses, including researching the target market, developing effective communications, presenting a professional image, measuring and monitoring marketing activities, and seeking guidance from marketing experts. Key steps are to research customer demands, habits and purchasing behaviors; be consistent in communications while focusing on features and benefits; ensure all aspects of branding and online presence project professionalism; track results from various marketing channels; and get advice from experienced consultants on strategy, planning and staying within budget.
Publicity: Creating Awareness for Your Staff Media Now STL
This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
The document discusses strategies for marketing and recruiting students to career and technical academies. It emphasizes developing a clear brand identity centered around a unique selling proposition. Academies are encouraged to research how they are currently perceived, identify competitive advantages, and create targeted marketing campaigns that communicate the key benefits to both students and parents through multiple media channels. Success requires understanding consumer behavior and promoting the academy's value proposition in a memorable yet authentic way.
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
Social media advertising slides Bristol Nov 17Business West
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Zona Universitaria is Brazil's first career planning platform with over 40,000 students that allows students to set goals, collaborate to achieve them, and rewards them with job opportunities and discounts from brands. The platform proposes "Achievement Advertising" where brands advertise rewards to students for accomplishing tasks or goals instead of traditional banners. This creates challenges based on student intentions, links brands with positive moments, and allows brands to track revenue growth from ads while building loyalty by supporting student achievement. Students must prove they accomplished goals by uploading materials or checking in at locations to receive brand badges and prizes. Advertisers can track returns, with potential returns of 200% of investment through increased purchases.
1) The document discusses how traditional job searching methods are no longer effective and advocates for personal branding as the new prerequisite for career and entrepreneurial success.
2) It provides examples of how students can build their personal brand through social media platforms and developing a consistent brand across online profiles.
3) The benefits of personal branding for students include standing out from others, gaining career opportunities and experience, and promoting themselves and their university.
Enlightening session presented by a team of three seasoned marketing professionals with over 80 years of combined marketing experience to learn more about new and traditional free or low cost marketing techniques. You’ll go back to your workplace with a list of ideas for electronic, community focused and traditional marketing tips as well as other resources.
Ilceia drive in conference wcc april 29 2011CoverBrazil
The document discusses how personal branding has become essential for career and entrepreneurial success as traditional job search methods are no longer effective, outlining how students can build their personal brand through social media platforms like LinkedIn, Facebook, and blogs to access the "hidden job market" and differentiate themselves from other applicants. It also explains how developing a strong personal brand as a student can help them gain internships and jobs earlier as well as benefit their university through increased alumni engagement and donations.
Does branding still matter in the digital world? Branding is the way a business is recognised and perceived. So as we all now trade in a global market, yes branding does still matter in the digital world. You could argue that strong branding is even more important, it’s just different. Big business does branding successfully offline and most but not all achieve strong recognised brands in the digital world. The Internet is full of businesses of all shapes and sizes doing branding well and benefiting from it.
Nacada region v personal branding presentationCoverBrazil
Advising students to pursue their passion through the power of personal branding and writing an effective bio to draw your audience into a relationship.
This document discusses defining a target audience for digital businesses. It emphasizes that the target audience is the driving force and focuses on reaching potential customers. It also covers analyzing competitors, using tools like Google Analytics and Facebook insights to understand the target audience, defining an ideal customer profile, and finding brand ambassadors to help promote the business to that target group. The key is to narrow down a clear group of similar customer profiles to better understand what is important to your target audience.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
Branding is about creating a unique identity for a product, service, or company that distinguishes it from competitors. It involves developing a brand name, logo, and other visual elements, as well as conveying a consistent message and promise through marketing. Key elements of branding include brand identity, personality, associations with colors and images, and delivering on the brand promise. Effective branding helps increase sales and market share by developing brand equity and preference among customers.
The document outlines the top 5 principles for university branding according to the Silver Leopard team: 1) Develop a clear strategic plan and articulate core brand values; 2) Use a strong, consistent visual identity; 3) Tell compelling stories with real proof points; 4) Maintain a human focus on students, faculty and alumni; 5) Translate the brand into the physical campus environment. It provides examples and explanations for each principle.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
The document provides 11 steps for institutions to build a successful brand. It emphasizes determining the target audience, defining a mission statement, researching competitors, outlining key benefits, creating a logo and tagline, forming a consistent voice, developing a clear brand message, integrating the brand across all aspects of the institution, staying consistent over time, and advocating for the brand. Building a brand is a long-term process that requires consistency, authenticity and aligning all communications and experiences with the defined mission to develop trust with stakeholders over time.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
The document discusses branding and defines it as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. An effective brand connects emotionally with its target audience through consistent messaging across all customer touchpoints to build trust and loyalty. The author emphasizes that branding is not just visuals but also reflected in things like staff, customer service, pricing and online presence. She provides questions to help businesses understand their brand identity and ensure consistency in representing it.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
The document discusses branding and defines it as a name, term, sign, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It states that a brand is a promise that represents quality, performance and other values that set a business apart. An effective brand delivers a clear message, confirms credibility, connects emotionally to targets, and motivates action to create loyalty. The document provides examples of well-known brands and advises that every business interaction should be considered through the lens of brand intention in order to engage customers and remain in control of how the brand is perceived.
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
This document provides biographical information about Pocholo Gonzales. It notes that he is the son of Henry Sy, the richest Filipino, and highlights some of his accomplishments such as being awarded by the International Youth Foundation. It also provides details about his voice acting career including his production company CreatiVoices Productions and lists some prominent people he has worked with. The document promotes his motto of believing in yourself and being available. It concludes by providing contact information for his company.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
Presentation for Alpha Chi Omega at Vanderbilt University about branding and developing their organization's image. Audience: over 100 18-22 year old college women
The document discusses personal branding and provides guidance on how to develop a personal brand. It defines personal branding as the idea that comes to mind when others think of you that is designed to influence their perception. The benefits of having a personal brand are listed as increased credibility, recognition, potential earnings and prestige. Steps are provided to discover one's brand, including reflecting on personality, strengths, values and interests. The importance of knowing one's target audience and delivering one's message through various channels like networking are also covered.
The document discusses treating a brand like a real person by developing it across six key aspects: physique, personality, culture, relationships, goals, and reflection. An effective brand has an attractive appearance and logo, a strong personality conveyed through its values and vision, cultural elements that inspire its identity, relationships with customers, competitors and partners, clear long-term goals and strategies, and self-awareness of how others perceive it based on its performance. The document provides examples of well-known brands and their development across these six human-like aspects.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
3. Enrollment is Down
The hardest hit:
• For-profit colleges
• Community colleges
The Good News?
Enrollment will slowly increase; it will be up
by 2.3 million overall by 2026.
But that’s still a long ways off.
5. Colleges share striking similarities in the way they
market themselves.
• How can schools help students make a choice?
• How can schools help students make the right
choice?
Higher Ed Marketing
8. A brand is a “name, term, design,
symbol, or any other feature that
identifies one seller's good or
service as distinct from those of
other sellers.” The American Marketing Association
9. A brand is also:
• The customer experience
• The company’s reputation
• The face of the organization
• A guidepost and set of standards
• The look and feel of your departments,
campuses, website and more.
10. When it comes to branding, a
university is no different than a
company. In fact, the truth is there
may be no sector where a well-
articulated brand matters more than
in the higher education sector.
12. Discovery: The First Step
Goals &
Expectations
Resources &
Constraints
Previous Campaigns
& Interviews
DISCOVERY
13. Our job as an agency is to dig deep down
via the discovery process to find what
differentiates you from the competition.
What Makes You Special?
14. If that’s not immediately apparent, we will find
“nuggets of awesomeness” – spectacular
reasons why some prospective students would
see you as their top choice for a very
unexpected reason.
15. Your brand is what others see,
think and feel about your school.
17. It’s Noisy Out There
Students are beset on all side by
messaging.
Without a unique brand and a great value
proposition, you will get lost in the noise
and your ideal prospects may never hear
your message.
18. The quality of education, the faculty,
the culture, the alumni, the activities –
these are the tangibles that create an
intangible: your why, and that is what
brings students to your school.
20. Six short, simple ideas:
1. Brand Architecture
The relationship between your main
brand and any sub-brands, supporting
brands and programs that you have.
a. Your university
b. Schools within the university
c. Programs within the schools
d. Classes within the programs
e. Support programs and activities.
21. 2. Brand Vision: A tangible statement about
where you are and where you want to be
based on the university’s objectives.
3. Brand Positioning: There are dozens of
definitions floating around, but to put it
simply, it’s what makes you better and
different.
22. 4. Brand Pillars: Definitive, factual pieces
of proof that support why your brand
positioning is true.
5. Brand Personality: A snapshot of how
your brand behaves, its tone, its voice,
and who it would be if it were a person.
23. 6. Brand Promise: The promise is a
distilled statement of what your brand will
always deliver - what it will be famous for.
24. A reflection of your strategy
• Corporate Identity: Corporate ID refers
to your name, logo, and slogan, and how
they work together.
• Tone: The type of language you use, and
how you want to make people feel when
they visit you, and read or experience
your promotional materials.
25. • Visual Elements: Color palette, fonts,
photographic style, etc. - the signature of
how you communicate.
• Concept: The big creative idea that you
become associated with, that engages
your audiences, and is remembered.
29. m5 Marketing US is a full service marketing agency that bases
everything we do on understanding – of who you are, of what you
need, and of the best approach to get you there.
707 Chestnut St., Manchester, NH 03104 s (603) 627-9600
Group m5 Moncton, NB; Halifax, NS; St, John’s NL; Charlottetown, PE