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The document discusses how retailers can leverage social media during the holidays. It notes that 97% of shoppers use social media for purchase advice and 66% of Black Friday purchases last year resulted from social interactions. It recommends that retailers make wish lists to encourage sharing, partner with charities to allow customers to give back, and create easily shareable content like personalized cards and photos to spread brand awareness on mobile devices during the busy holiday season.
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We made this presentation for client "Highsporit" in 2016. This represent marketing and advertising analysis and waht we can do for client.
Macy's Marketing Strategy
A group project to develop methods to improve the online marketing strategy of Macy's department store Wedding Registry.
Macy's Marketing Challenge 2017
The document proposes a new loyalty program called Macy's Magical Rewards to provide a more exclusive shopping experience for their target customer, the "Fashionable Spender." Key aspects of the proposal include merging existing rewards programs into one card, establishing three membership tiers (Glamour, Star, VIP) with increasing benefits, and hosting exclusive "Invitation Only" events for higher-tier members to access new product launches. The goal is to simplify the rewards structure, incentivize increased spending, and set Macy's apart by satisfying the Fashionable Spender's preferences for personalized service and access to top brands.
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Macy*s Presentation
MAR 4232 (Current Issues in Retail Marketing) presentation made to Macy*s on Search and Send with the Cosmetics department. Spring 2012
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The document outlines a marketing plan for Calhoun's, a gift shop in Columbia, MO, to increase sales to female college students. The plan includes tactics like coupons distributed to dorms and sorority houses, a social media contest between sororities, paid social media ads, an in-store event giving profits to the winning sorority, and a Mother's Day promotion. Metrics like increased social followers and engagement are identified to measure the plan's success over its proposed one-year period with a total budget of $4,550.
How to market your daycare and preschool
"Unleash Your Day Care and Preschool's Potential: Mastering Marketing and Client Retention!
Welcome to 'How to Market Your Day Care and Preschool,' the ultimate guide for ambitious childcare entrepreneurs! Discover practical strategies that ensure your daycare stands out and becomes the preferred caregiver for early childhood development.
What You'll Learn:
Craft a Compelling Brand: Create a unique brand identity that leaves a lasting impression on parents seeking exceptional care.
Nurture Client Relationships: Build strong connections with parents, earning their trust and loyalty.
The Profitable Edge: Transform your daycare into a highly profitable venture.
Innovative Marketing Strategies: Engage your target audience using cutting-edge marketing techniques.
Meet Troy Holder, your dedicated marketing strategist and personal branding coach Get expert guidance and ongoing support on your journey to success here ➡️https://www.troyholder.com/six.html
Reserve your spot now and unlock your daycare's full potential!"
________________
➡️ I Help Professionals & Entrepreneurs Amplify Their Personal Brands
🚀 I Empower Corporate Teams to Succeed with Marketing Strategies
👩🏻 I Support Women in Business to Thrive
Publicity: Creating Awareness for Your Staff
This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
Targeted Advertising
The document contains summaries of targeted advertisements seen by the author on various social media platforms, including Facebook, Pinterest, and others. For each ad, the author provides details on the company, product, call to action, ad format, perceived objective, and why they believe they were targeted. They believe some ads, like for FabFitFun and Il Makiage, correctly targeted them based on recent online behavior and searches. However, others like Kendra Scott and Winc did not spark their personal interest despite seeming appropriately targeted.
Selling Education: How Should Private Schools Be Branded
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
Macy's Marketing Plan
Company Overview
Marketing Plan Overview
Situation Analysis
Environmental Analysis
Marketing Research
Marketing Strategy & Implementation
Budget Allocation
Evaluation, Risks & Controls
Nordstrom
Nordstrom is a leading fashion retailer with 225 US stores. It faces challenges from perceptions as an expensive store and economic downturns that push customers to discounters. Nordstrom aims to meet all customer needs through personalized service, selection, quality and value. It emphasizes these qualities across in-store, phone, email and social media customer interactions. The proposal recommends maintaining Nordstrom's strong social media presence through contests and giveaways, as well as continuing excellent customer service, to ensure future success.
Anthropologie Digital Marketing Holiday Campaign
The document outlines Anthropologie's 2014 holiday campaign. It proposes an integrated digital marketing strategy utilizing SEO, SEM, social media and influencer marketing. Key elements include optimizing Anthropologie's website and content for search, running paid search campaigns, partnering with fashion bloggers for a home decor contest and sponsorship, and using retargeting and display ads. Metrics such as site traffic, purchases and store visits will measure the campaign's success in driving awareness, interest and conversions. The goal is to increase Anthropologie's online and offline sales during the 2014 holiday season through this comprehensive digital strategy.
Enterprise Engagement - Promotional Products
Promotional products have a unique ability to build relationships by engaging consumers through multiple senses and creating lasting impressions as the product is used over time. These tangible items can motivate purchases, display brands, and complement other advertising by extending memories of positive encounters with a brand. By recognizing individual passions and distributing products through various channels, promotional items build brands by touching lives and representing meaningful connections.
What Shoppers Think in 2016
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It’s the most wonderful time of the year
According to a survey by the National Retail Federation, over half of holiday shoppers had already begun shopping in early November. Younger age groups between 25-44 years old tended to start shopping earlier. The survey also found that women shopped earlier than men. Most people plan to buy apparel, books, DVDs, toys, jewelry, or food gifts. While gift cards remain the most requested gift, fewer people plan to buy them compared to last year. Shoppers find gift ideas through online searches, advertising circulars, catalogs, TV ads, Facebook, and Pinterest. Debit cards are the most commonly used payment method for gifts.
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on...
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on...American Marketing Association | Journals
This research shows that price promotions can increase consumers’ perceived resources, which in turn increase consumers’ donation behavior. This research also examines several managerially relevant factors that can affect the magnitude of this positive effect of price promotions on consumers’ donation behavior. Explaining the success of the recent Giving Tuesday movement, this research shows that charitable organizations can benefit the most when they solicit donations immediately after the price promotions. The collaboration between firms and charitable organizations can create a win-win situation that benefit both stakeholders and contribute to a better world.Social Marketing
Social marketing applies commercial marketing techniques to influence voluntary behavior change for social good. It was formally established in the 1970s and has grown into an established field. The social marketing mix is similar to the commercial marketing 4Ps but differs in that the "product" is usually a behavior rather than tangible item, and the "price" considers social/emotional costs rather than just monetary. Effective social marketing requires understanding the target audience, their values and barriers to the promoted behavior in order to design an accessible and appealing marketing strategy using promotion, place and other techniques.
Macy's-Communication Strategy
The document provides an overview of industry and company trends for Macy's. Regarding industry trends, it notes that traditional retail shopping is declining while value-oriented stores and online shopping are growing in popularity. For Macy's specifically, it states that while other brands have seen positive sales growth and increased customer traffic, Macy's has experienced declining sales and foot traffic. It also summarizes that Macy's current marketing messages do not tie together well and make the brand feel remote and non-inclusive. Competitive analysis shows that Macy's needs a unique communication strategy to distinguish itself from competitors. The solution proposed focuses a new concept on highlighting Macy's long history and role in consumers' lives from events to sales,
Facebook marketing case study KIDEYE
Kideye is a children's eye supplement brand in Vietnam that wanted to increase brand awareness and customer engagement on Facebook. A Facebook marketing campaign was launched that included creating a Facebook page, running Facebook ads, and holding mini-contests. The page grew to over 12,000 fans in 3 months with high engagement rates. Facebook ads reached over 1 million people and drove nearly 18,000 actions. Mini-contests engaged hundreds of participants and increased sharing. A major contest received 180 entries, showing the success of the campaign. In conclusion, the Facebook strategy was successful in boosting the brand's online presence and fan engagement in Vietnam.
audience research
Based on audience research:
- 52% never buy magazines and 23% buy yearly while 25% buy monthly. 76% view online magazines.
- 75% would buy a culture magazine like ELLE while 25% chose Entertainment.
- 88% agreed there is a gap for an informative, entertaining culture magazine for their age group.
- 100% recognized iconic influencers as references.
- 50% voted £2.50-£2.99 as the appropriate price given the target market's income and content quality.
Appealing to Kids and Adults: Marketing Lessons from Boy Bands
Boy bands have successfully harnessed a range of marketing tools, including a strong social media presence and a diversified image that remains true to brand.
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Selling Education: How Should Private Schools Be Branded
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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on...
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on...
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Appealing to Kids and Adults: Marketing Lessons from Boy Bands
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45487818 footwear-industry-in-india-3
The Indian footwear retail market is expected to grow at over 20% annually until 2011. Major production centers are in Tamil Nadu and North India. Casual footwear dominates, making up two-thirds of the market. Bata India is the largest footwear retailer in India, operating over 1,250 stores nationwide. The document discusses the organized versus unorganized sectors of the Indian footwear industry and opportunities to increase quality and market share.
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The document discusses factors that influence luxury handbag brands and consumers. It notes that luxury brands must differentiate themselves through quality, craftsmanship, style, limited production, and marketing. Celebrities also play a large role in influencing fashion trends and purchase intent. The increase in new luxury consumers has allowed brands to expand their price ranges to attract different consumer segments while maintaining prestige. Future research on luxury handbags could evaluate marketing strategies, socioeconomic influences on purchase intent, and test hypotheses through surveys and focus groups to better understand how brands can appeal to consumers.
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Industry Trends 2009
The document discusses trends in the promotional products industry in 2009. It finds that the top industries purchasing promotional products are education, financial, non-profit, and healthcare. Apparel such as t-shirts, polo shirts and caps generate the most revenue, with schools and associations being top purchasers. Trends in apparel include sustainable materials, moisture-wicking fabrics, and embellishments. The economic downturn has led to strategies like emphasizing quality and using apparel as incentives.
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Do you have an email list but have no idea what to send them? Join this webinar, where we will review how to develop a campaign calendar, so you’ll never be stuck second-guessing what to send again.
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For You
- 1. for you Practicality with a Trendy Flair
- 2. Introduction Company Overview Campaign Objectives IMC Elements
- 3. Competitors
- 4. Objectives Objective 1: Create awareness Objective 2: Create interest in the brand Objective 3: Create positive feelings about brand Objective 4: Obtain trial/purchase Objective 5: Develop and maintain regular use of For You products LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 3 LEVEL 1
- 6. Campaign Theme “Practicality with a Trendy Flair” Why worry? It’s all in the bag… Length: June 2009 – May 2010 Created to jumpstart handbag sales Growing Target Market Eco-Friendly canvas with modern designs
- 7. Product Focus Diaper handbag Affordable price Compartment for matching cosmetics bag Vinyl Interior Fits strollers Perfect acquisition Flourish in economy
- 8. Fastest Growing Cities Atlanta, Georgia Minneapolis, Minnesota Kansas City, Missouri Austin, Texas Raleigh, North Carolina
- 9. Target Market Gender: Female Age: 18-34 HHI: $30,000 - $80,000 Education: High School & Post Graduate Occupation: Working or Stay-at-Home Mom Location: Urban/Suburban
- 10. Budget
- 11. Budget
- 12. Media Schedule
- 13. Print Advertising #1 trusted source of information for moms Fit Pregnancy Parents Total cost = $524,300
- 16. Newspapers High degree of market coverage Young mothers trust newspapers Overcome clutter and low-attention getting capabilities Total Cost = $96,339
- 17. Newspaper Raleigh “News & Observer” Fastest growing city for young families Sunday pre-printed inserts Largest circulation newspaper in the USA 3 months: March – May Catalog order form & ecommerce
- 18. Radio Advertising Reaches current & prospective buyers Measurement: Internet Traffic to Website Total Cost = $93,600
- 20. Direct Marketing Mailing list Purchased for mothers of our target market Catalogs Introducing new handbag line & promoting cosmetics Targeting 1,000,000 young mothers Total Cost = $228,684
- 21. Interactive Advertising Virtual Makeover “Purse”onality Quiz E-Commerce Total Cost = $0
- 26. EventMarketing “Sparkle in the Park” Promoting goodwill within community Makeovers Childcare Refreshments Total Cost = $25,192
- 27. Public Relations Credible advertising Increase brand awareness Target 5 key cities Press releases: Handbag acquisition Handbags of Hope Media Advisory Purse Parties Park Events
- 28. Public Relations June 1st December 1st Compare immediate handbag sales Percentage of positive articles over negative articles Subject, reporter, or target audience Total Cost = $0
- 29. Personal Selling Create and maintain relationships Purse Parties Customized to each client’s needs Current customers than new customers Free Makeovers Cosmetics Bags Discount on handbags Host purchasing credit & discounts Measurements: Sales volume, forms, & marketing intelligence Total Cost = $136,800
- 30. Cause-Related Marketing Total Cost = $5,000
- 31. Sales Promotion Coupons In-Store Samples Loyalty Program Sweepstakes Total Cost = $64,000
- 32. Conclusion ROI = 171% Reached target market Innovative use of trusted advertising channels Effective Budget Utilization
- 33. Questions?