This is my brand portfolio and credentials for anyone looking for a brand marketer or strategist who can truly help your brand reach the heights it deserves. Ive help brand companies such as Stash House boutique, Mache Custom Kicks and Metro Diner. Ive also Invested in concert events with A list such as Trey Songz, Busta Rhymes and a slue of old school artists please take this time to read over my career portfolio.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
My passion and enthusiasm allow me to transcend limitations, empowering me to bring new and exciting methodologies to any marketing team through my advanced knowledge of Social Media Marketing.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. The middle child of four brothers, Korey Osborne
grew up in a small town called Oviedo outside of
Orlando,Florida, After his father passing and
being raised by a single mother that shaped his
drive to just want to make them proud. He’s
been an avid sneakers and boxing enthusiast his
entire life and dreams of marketing events for
Nike or Live Nation. While Owning a store called
Stash House Boutique for 5 years Korey
enrolled in the Digital Marketing program at Full
Sail University where he’s focused on
developing SEO & Affiliate marketing skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• E-Commerce Manager
• Social Media Director
• Brand Manager
• Wholesale Representative
Royalty Archetype - producing
brand stories that are sophisticated,
captivating, and influential. My goal
is to create a prosperous,
successful community of people
who love themselves and
appreciate the way they look.
Digital Marketing for Fashion or Live event Organizations
4. • DEMOGRAPHICS: 80% Male,
20% Female 15-40 years old,
Predominately Athletes, Young
adults, College Educated, Located
in North America or Europe and
Asia.
• PSYCHOGRAPHICS: Anyone
who enjoys sports, GQ
Magazines, live concert events or
likes to read sneaker
Sneakernews.com for the
updates.
• IDEAL AUDIENCE MEMBERS:
Lucian Dickson, Marketing
Manager (Nike), Laura Predergast
(Yeezy), David Wander, Digital
Officer (Roc Nation)
Recruiters & Hiring Managers at Nike, Roc Nation, and Yeezy brand mafia
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
Land an entry-level marketing position at Roc Nation, Nike or Yeezy.
Connect with, and send a follow up promotional email to, 30 team
members of each organization on LinkedIn by April 3rd, 2020 on my
birthday.
Mid Term: (2025)
Lead a successful digital marketing campaign for new product lines
aimed at expanding brand exposure and increased sales.
Consistently year-over-year product sales increases by 20%
nationwide by April 3rd, 2025.
Long Term: (2040)
Establish a brand of my own called Sylvester Riley Chicago that
helps people experience my life story in fashion and lifestyle.
Save a total of $60,000 open up 1 store in a beloved location, and
secure 3 business relationships with Jay-z, Rihanna or Kanye by
April 3rd, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Word Press 70%
Marketing Strategy 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I help professional or startup brands
increase exposure by formulating marketing
strategies tailored specifically for them
through digital media by storytelling or
creating a need in the public for your brand.
PROMISE
8. CREDENTIALS
Work Experience:
• 5 years Store Owner of Stash House
Boutique
• 2 years Male Server for Metro Diner and
marketing representative
Education:
• Content Marketing, HubSpot Certification
• Digital Marketing, B.S., Full Sail University. 2020)
Awards:
• Harvard Continuing education certificate
for Business management.
• Best dressed High School award
• Varsity basketball letterman
• Employee of the month at Metro Diner
9. COMPETITION
Renee Robinson
Industry Experience:
4 years with AccruePartners contact with
Hornets Sports & Entertainment
Education:
• Masters of Science, Internet Marketing Masters
2010-2012
Leadership Experience:
• Project Coordinator II for Windstream Communications
for 2 months
• Administrative Assistant for AccruePartners for 1 year
Skills and Proficiencies:
• Marketing - 56 endorsements
• Social Media -30 endorsements
• Sales - 24 endorsements
Korey Osborne
Overall Online Presence:
• 500+ connections, banner image not yet customized,
amateur headshot, details throughout profile, no articles
published, active on social media, with 4 professional
recommendations URL not yet customized
• Grade: Poor, 80 out of 100
Industry Experience:
• 5 year Retail account buyer for Stash
House boutique also re-branded Mache
Custom kicks Company.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Managing Partner of Stash House Boutique and lead
trainer at Metro Diner, Pathologist technical assistant
lead trainer for 3 years, Billing and coding for 3 years
Skills and Proficiencies:
• Social Media Marketing 4 endorsements
• Customer Service 3 endorsements
• Marketing 2 endorsements
Overall Online Presence:
• 300+ connections, over 2k friends on facebook, over
500 followers in instagram, professional headshot,
Grandson of Chief Minister Donald Alfred Osborne.
• Rating 70 out of 100
10. COMPETITION
Anais Cooper
Industry Experience:
• 6 years Social Media Marketing
Specialist
Education:
• Entertainment Business, B.A.
Noteworthy Experience:
• iBanghair Studios LLC. Social Media Manager
• Certified Consultant for Express Financial Solutions
Skills and Proficiencies:
• Social Media Marketing - 7 endorsements
• Event Planning - 7 endorsements
• Customer Service - 5 endorsements
Korey Osborne
Overall Online Presence:
• 182 connections, banner image not yet customized,
polished headshot, detailed profile summaries, zero
recommendations, no volunteer work listed, URL not
yet customized, basic membership
• Grade: Good, 50 out of 100
Industry Experience:
• 5 year Retail account buyer for Stash
House boutique also helped re-brand
Mache Custom Kicks Company.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Managing Partner Of Stash House Boutique
• Lead Trainer Technical Assistant at Novant Health
Pathology Lab
• Amway Marketing team owner
Skills and Proficiencies:
• Social Media Marketing - 4 endorsements
• Customer Service 3 endorsements
• Marketing 2 endorsements
Overall Online Presence: 300+ connections, over 2k
friends on facebook, over 500 followers in instagram,
professional headshot, Grandson of Chief Minister
Donald Alfred Osborne. Rating 70 out of 100
11. BRAND POSITION
Not only thinking of the best ideas and talking
about it but also aggressively executing each
task with no hesitation or doubt.
KOREY K.O OSBORNE
Korey earned the nickname
K.O in middle school from his
competitive grit on the
basketball court & relentlessly
accomplishing any plan he set
out to do.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Sneaker Con Melbourne
‣ August 17th 2019 Melbourne, Australia
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Magic Convention
‣ August 12-14 2019 | Las Vegas, Nevada
Digital Marketing
• Primary Content: My primary content right now is on
instagram where a post daily activities during the day that I do
like fitness, fashion, reading fashion blogs along with live
concert events you might not know of.
• Primary Tools: Instagram, Twitter, Linkedin - promote myself
as a brand promoter; LinkedIn - network with marketing
professionals and promote fashion blogs I enjoyed reading.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase fashion & event marketing
knowledge
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 10 yrs
of experience in the fashion or branding industry; family
man that upholds Christian values and has failed a few
times to advise me on what to look out for, Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Set up a professional website.
• Promote myself on all social media platforms.
• Create new marketing strategies not discovered.
• Put together social events quarterly
Soft Skills
• Writing Formal Business Letters & Emails
• Business Writing Principles
• Join local Marketing Association Club and regularly
attend monthly events.
• Go to Magic Convention every year and find new
brands to promote that have just hit the sales floor.
14. Korey Osborne
You know how hard it is to get a brand off the
floor just for it to sometimes wither away and
be forgotten making all your hard work eventually
being buried in the sand. Well since data is king I’m
the guy whole will roll up his sleeves and spend long hours finding where
the brand stopped connecting with its audience and recreate a better
improved brand while still keeping its original font and values. I know how to
make something cool again relevant again and loved again. Even though its
not relevant now it was still prominent in someones childhood lets help them
remember that.
“
15. REFERENCES
Robinson, R. (2019). Renee Robinson LinkedIn Profile.
Retrieved July 28th 2019, from https://www.linkedin.com/in/
areneerobinson/
Cooper, Anais. (2019). Anais Cooper LinkedIn Profile.
Retrieved July 28th 2019, https://www.linkedin.com/in/
cooperanaiss/
mymission.lamission.edu (2019). Nike Demographics for:
Demographic and Psychographics .Retrieved July 28th, 2019,
https://mymission.lamission.edu/userdata/schonfd/docs/
Assignments/Nike%20Segmentation%20and%20Targeting.pdf
Dickson, L. (2019). Lucian Dickson Nike Community Marketing
Manager. Retrieved July 28th , from
https://www.linkedin.com/in/lucian-dickson-0a316a26/
Prendergast, L. (2019). VP of Sales Yeezy Laura Prendergast
Retrieved July 28th 2019, from
https://www.linkedin.com/in/laura-prendergast-0282841/
Networking. (2019).
Magic Convention -. Magic Convention dates Retrieved July
28th, 2019, from https://www.ubmfashion.com/shows/magic
Sneaker Con- Sneaker con Melbourne dates Retrieved July
28th 2019 from
https://sneakercon.com/