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“ Let the Students Teach Us:  Academy Recruitment”  Marketing Max Elsman “ Nonprofit Marketing Consulting Since 1984” NAF Conference
Increase Value; Reduce Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Is More Than Sales ,[object Object],[object Object],[object Object],[object Object]
Students Make Only One Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Every Day, Every Way ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment in a Nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Most in Need AND Most Likely Most in Need Most Likely to Enroll Most in Need and Most Likely to Enroll
Two Separate Efforts ,[object Object],[object Object],[object Object]
Academy “Brand Identity” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Brand Identity Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Selling Proposition”=Brand ID ,[object Object],[object Object],[object Object]
USP Is Your Brand Identity Build entire recruitment effort around your own “Unique Selling Proposition.” It’s how you communicate your Brand Identity. ,[object Object],[object Object]
“AIDA” in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“AIDA in Action” (Part 2) ,[object Object],[object Object],[object Object],[object Object]
Recruitment Media Options ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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