Corporate communication is a strategic tool that helps corporations gain competitive advantages and integrate diverse communication processes to define corporate image and improve performance. Key components include corporate branding, responsibility, reputation, crisis communications, and public relations, all aimed at fostering a strong culture and coherent identity. Effective corporate communication enhances stakeholder trust and manages challenges to an organization's reputation.

1. CORPORATE
COMMUNICATION

3. DEFINITION
 Corporate
communication is a
strategic tool for the
contemporary
corporation to gain a
competitive
advantage over its
Competitors.
 Corporate
Communications
collectively refers to the
communication processes
that are meant for
corporate
or Business
Corporate Communication is described by
some experts as framework in which all
communication specialists, namely
Marketing, Organizational and
Management integrate the totality of the
organizational message, thereby helping to
define the Corporate Image as
means to improve corporate performance.

4. FATHERS OF CORPORATE
COMMUNICATION
ARTHUR
PAGE
PAUL
GARRETT

5. Corporate communication encodes & promotes
 A strong Corporate culture
 A coherent Corporate identity
 A reasonable Corporate philosophy
 A genuine sense of Corporate citizenship
 An appropriate & professional relationship with Media.
 Quick & responsible ways of communicating in Crisis
 An understanding of communication tools &
Technologies
 Sophisticated approach to Global communication.

6. Corporate Culture

7. Corporate identity

8. Corporate philosophy

9. Corporate citizenship

10. Components of
Corporate Communication
 Corporate branding
 Corporate responsibility
 Corporate reputation
 Crisis communications
 Internal/employee communications
 Investor relations
 Public relations: issues management and
media relations

11. Corporate Branding
 A corporate brand is the
perception of a
company that unites a
group of products or
services for the public
under a single name, a
shared visual identity,
and a common set of
symbols. The process of
corporate branding
consists creating
favorable associations
and positive reputation
with both internal and
external stakeholders.

12. Corporate
Responsibility
Corporate responsibility , corporate citizenship,
sustainability, and even conscious capitalism are
some of the terms bandied about the news media
and corporate marketing efforts as companies
jockey to win the trust and loyalty of constituents.
Corporate responsibility (CR) constitutes an
organization’s respect for society’s interests,
demonstrated by taking ownership of the effects its
activities have on key constituencies including
customers, employees, shareholders, communities

13. Corporate reputation
Reputation are overall
assessments of
organizations by their
stakeholders. They are
aggregate perceptions by
stakeholders of an
organization's ability to
fulfill their expectations,
whether these
stakeholders are
interested in buying the
company's products,
working for the
company, or investing in
the company's shares.

14. Crisis communications
 Crisis communication is
sometimes considered a sub-
specialty of the public relations
profession that is designed to
protect and defend an
individual, company, or
organization facing a public
challenge to its reputation.
These challenges may come in
the form of an investigation
from a government agency, a
criminal allegation, a media
inquiry, a shareholders lawsuit,
a violation of environmental
regulations, or any of a number
of other scenarios involving the
legal, ethical, or financial
standing of the entity.

15. Public relations: issues
management and media relations
 The role of the public relations
specialist, in many ways, is to
communicate with the general public
in ways that serve the interests of the
company.
 PR therefore consists of numerous
specialty areas that convey
information about the company to the
public, including sponsorships, events,
issues management and media
relations.
 When executing these types of
activities, the PR Specialist must
incorporate broader corporate
messages to convey the company’s
strategic positioning.

17. THANK YOU
Titly Chatterjee
Love Solanki
Mehak Bhaiye
Akshay Aneja