1. ADVERTISING
&
PUBLIC RELATION
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2. GROUP MEMBERS
ANEELA TARIQ 100
ANUM KHAN 095
FATIMA ATHAR 080
RAI ZAMAN 061
ASJAD AHMAD 065
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3. Advertising
A form of communication intended to
persuade an audience to purchase or take
some action upon products, ideas, or
services.
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4. Advertising Objectives
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5. specific communication task and
achievement level to be
accomplished
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6. Informative Advertising
Brand awareness
Knowledge of new products
Features
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7. Persuasive Advertising
Liking
Preference
Conviction
Purchase of a product or service
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8. Reminder Advertising
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9. DEVELOPING ADVERTISING
STRATEGY
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10. Creating advertising message
Selecting advertising media
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11. CREATIVE ADVERTISING
MESSAGE
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12. Consumer generated messages
Breaking through the clutter
Message execution
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13. SELECTING ADVERTISING
MEDIA
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14. Deciding on Reach, Frequency
& Impact
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15. Choosing major media types
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16. Selecting specific media vehicles
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17. Deciding on media timings
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18. EVALUATING ADVERTISING
EFFECTIVENESS
RETURN ON ADVERTISING
INVESTMENT Templates
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19. OTHER ADVERTISING
CONSIDERATIONS
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20. •Organizing for Advertising
• International Advertising
Decisions
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21. Organizing for Advertising
•Small Companies
•Large Companies
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22. Advertising Agency
A marketing services firm that assists
companies in
planning, repairing, implementing, and
evaluating all or portions of their
advertising programs.
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23. Advantages of Advertising
Agency
•Low budget
•Less employs
•Professional point of view
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24. •Mega Groups, Omni Groups
•Largest U.S agency BBDO World
Wide
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25. International Advertising
Decisions
Advantages
•Lower advertising cost
•GGAC
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26. International Advertising
Decisions
Disadvantages
•Different country culture
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27. Public Relations
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28. Form of unpaid
communication, desi
gned to generate a
positive image of a
company in the
market.
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29. Public Relations Tools
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30. News
Speeches
Special Events
Written Material
Audiovisual Material
Corporate Identity Material
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31. Public Relations Objectives
Maintaining a rapport with the
public
Generating repeat buyers
Maintaining long-term
relationships with the clients
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32. Advertising
vs.
Public Relations
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