Public relations and advertising
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Public relations (PR) involves managing information between an organization and the public to protect and maintain reputation, while advertising promotes goods and services to increase sales. The main difference is that advertising pays for space while PR seeks free publicity. With advertising, companies have creative control over paid ads, but PR has no control over if or how media will cover a story. PR provides a sense of credibility as a third party endorsement, while consumers view ads guardedly knowing the company pays for positive promotion that may not reflect reality.
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This document is a presentation on the scope and functions of public relations. It defines public relations as managing the flow of information between an organization and the public. The scope of public relations is wide, including political fields and helping businesses, entrepreneurs, teachers, political leaders, and social workers. The functions of public relations outlined in the presentation include investor relations, internal relations, media relations, government relations, and community relations. The goal of public relations is to manage stakeholders' perceptions and build goodwill between organizations and the communities they operate in.
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Salesmanship - Meaning, role, qualities of a good salesman
Sales promotion- meaning, objectives and tools used
Public Relations Strategies 1.pdf
Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Press releases, a commonly used PR tool, are designed to generate publicity, but there is no guarantee the media will use them in the stories they write. Sponsorships are designed to increase brand awareness, improve corporate image, and reach target markets. Product placements are designed to generate exposure, brand awareness, and interest.
Advertisement & It's Appeal
This document discusses different types of advertising appeals, including emotional, rational, humor, youth, scarcity, and adventure appeals. It defines advertising and notes that the goal is to attract attention, generate interest, and encourage action regarding a product. Emotional appeals relate to psychological and social needs, using emotions like happiness, sadness, anger, and pride. Rational appeals emphasize product characteristics and benefits. While rational appeals provide information, emotional appeals are often more effective at creating purchase intentions. The conclusion discusses how television and internet ads now play a significant role in influencing consumer purchase decisions by targeting emotions.
Presentation on public relations and news realese
The document discusses public relations and news releases. It defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It describes the practice of public relations as achieving effective relationships with both external audiences like customers and media as well as internal audiences like employees. It then compares public relations and advertising, noting they differ in media use, control, and credibility. Public relations uses news releases and press conferences to deliver messages to media while advertising pays for controlled media placement. Additional means for measuring the effectiveness of public relations are also listed.
Final Semi Presentation.pptx
Himal Karanayil presented their viva presentation project on advertising and sales promotion techniques used in retail business. The presentation covered topics such as the definition of advertising, the nature and scope of advertising, benefits of advertising, functions of advertising, and techniques used in sales promotion. Himal concluded their presentation with a bibliography citing sources on the topics covered.
Promotion mix
The document discusses promotion mix and advertising. It defines promotion as communicating with consumers about a product's price, availability, and other attributes to influence purchase decisions. The promotion mix includes advertising, sales promotions, public relations, personal selling, and direct marketing. Advertising involves paid, non-personal communication to spread information about a product to potential customers. The objectives of advertising are to create demand, prepare for new products, face competition, and create or enhance goodwill. Types of advertising discussed include print, broadcast, outdoor, covert, and public service advertising. The advertising budget is the amount allocated for advertising activities.
Hiring PR Agency helps in Growing your Business
As your business grows, it publicity naturally becomes a prominent element for improved opportunities, thus Public relations Agency provides an excellent tool to gain more exposure with careful planning, persistent effort and publishing content with jaw-dropping pitch.
Promotion Mix
A company communicates with customers through various tools in its promotion mix, including advertising, sales promotion, personal selling, and publicity. The factors that guide a marketer's selection of promotion tools are the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Advertising is a paid, non-personal form of promotion through media outlets. Personal selling involves one-on-one communication to make sales. Sales promotion relies on advertising, personal selling or publicity to provide temporary incentives. Publicity uses unpaid media coverage to build brand image. An effective promotion strategy creates a "hierarchy of effects" moving customers from attention, to interest, to desire, and finally to action.
Advertising: Nature, Scope & Types
Understanding the purpose of Advertising and it's various types is crucial for getting an insight into the Ad-World !
Proactive and Reactive Public Relations
Proactive PR Explained
A proactive approach to public relations involves using the opportunities that public relations offers to augment paid advertising messages. With this type of approach, a PR audit is conducted to strategically evaluate the positive aspects of a brand, including the products and services they offer, the accolades they have received, and any other positive attributes that they offer. Once the audit is performed, PR professionals can then devise strategy for communicating with the public the positives aspects of a brand.
In other words, this type of PR strategy is conducted when there isn’t a crisis to manage. Rather, it’s an ongoing strategy that is used to develop strong relationships with journalists and establish a positive reputation for a brand.Benefits of Proactive PR
A proactive PR strategy can provide several advantages for a business. Some of these benefits include:
Increased exposure
Greater brand awareness
Improved reputation
Low cost
Better control
Reactive PR Explained
Essentially, a reactive strategy is damage control public relations. Should a company receive any negative publicity, or if it is involved in a crisis that impacts the public at large, reactive public relations can help to manage the situation.
For example, if a company is slammed with a lawsuit for misconduct, or if a company head is caught in a lewd act, reactive PR would be used to repair any damage. The challenge with reactive PR, however, is that it is usually difficult to predict. That’s because it can be hard to determine when or why a company would receive negative attention. As such, it can be difficult to plan a reactive PR strategy.
openPR-Tip: While you might not be able to predict the future, you can prepare yourself by figuring out how you would deal with a negative situation should one unfold.
Benefits of Reactive PR
The primary benefit of reactive PR is that it can help to repair any damage that comes along with negative publicity. If done right, meaning that PR professionals act quickly and deliver effective messages, reactive PR can save the reputation of a brand
Unit – 4.pptx
The document discusses different types of advertising, including print advertising and broadcast advertising. It provides details on print advertising methods like newspapers, magazines, directories, brochures, and direct mail. It also covers broadcast advertising using radio, television, and internet. Broadcast advertising reaches a wide audience through commercials and ads, but regulators ensure advertisers are not making false claims. Overall, the document outlines various advertising channels and considerations for each method.
Integrated marketing communication
Integrated Marketing Communication involves coordinating different promotional tools like advertising, direct marketing, digital marketing, sales promotions, public relations, and personal selling to deliver consistent messaging. The document discusses IMC and its key elements - ensuring all communications are carefully linked together and work in harmony. It also covers the basic concepts of marketing, marketing communication, and the various forms of promotions. The benefits of advertising and factors to consider for an effective advertising strategy and campaign are summarized.
Public Relationship
Public relations is the planned effort to build goodwill and mutual understanding between an organization and its publics. It helps relate an organization to its publics to benefit both. Some key characteristics of public relations include being relatively low cost compared to other promotions, being able to target specific audiences, and having a high degree of credibility since the audience views it as a non-commercial message. While organizations have little control over how their public relations messages are interpreted, public relations can help build product awareness, create interest, provide information to customers, stimulate demand and reinforce brands to build a strong, positive image.
Public relation ppt
The document discusses public relations, including its definition, objectives, tools, and importance. Some key points include:
- Public relations involves managing communication between an organization and its key audiences to build favorable relationships. It aims to influence perception through earned media rather than paid advertising.
- Objectives of PR include building product awareness, creating interest, and informing the public. Tools include media relations, social media, brochures, events, and newsletters.
- PR is important for building a brand image, capitalizing on opportunities, promoting brand values, and strengthening community relations. It provides credibility through third-party endorsement.
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Public relations and advertising
- 2. • Public Relations(PR) is the practice of managing the flow of information between an individual or an organization and the public.
- 3. The goal of PR is to mould opinion. It works to protect and maintain an organizations or individuals reputation. Enhances image, develops goodwill and influences behaviour.
- 4. WHAT IS ADVERTISING?? • The method used by businesses, companies and other organizations to promote their goods and services to the public.
- 5. Main aim is to increase sales by showing these goods and services in a positive light
- 6. DIFFERENCES BETWEEN PR AND AD
- 7. PAID SPACE OR FREE COVERAGE • The main difference in between PR and AD is the payment of space. • Company pays for the ad space while as in PR the job is to get free publicity for the company.
- 8. CREATIVE CONTROL VS NO CONTROL • As one pays for an ad, he has full control over what goes in the ad. •In PR there is no control, you don’t know whether it will be published or not at the first place. The media person are not bound to cover or publish just cause you sent something to them. The newsworthy items will be included as per the choice of the editor.
- 9. CREDIBILITY • A sense of credibility is in PR while as an ad lacks it. • An ad talks about itself like we are a great product but PR is a third party endorsement so the credibility comes on its own.
- 10. WISE CONSUMERS Consumers view an ad very guardedly, they know as an ad company is paying for it so its trying to make every possible effort to make it more attractive no matter how far it is from the reality. As PR is a third party endorsement it removes bias and lends credibility to the product, story , service.
- 11. Shelf life • An ad can be run for as long as the companies budget allows. • In PR, be it a press release a news conference or an article, its submitted once. And cause of its credibility it needs not to be repeated.
- 12. THANK YOU