How to Write a Press Release - A Simple Breakdown of the Structure of a News Release
Here's a step-by-step breakdown of how to write a press release. First you should know that the rules of Press Releases Have Changed. Click to get $50 off Press Release Writing & Distribution: http://isurl.co/50OFFR6 BEFORE - Mailed directly to editors who may or may not pick up your story - Written for editors NOW - Published immediately on the web and made available to all major news outlets on and offline - Written directly for the buyer as well as editors Structural Elements of a Press Release Headline -- grab attention, brief summary of news, SEO-optimized Subheadline -- 2 sentences max, expand on title, summarize main message Goal of Headline is to get the reader to read the Subheadline Goal of Subheadline is to get the reader to read the Read Body etc Body of a Press Release Dateline -- contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 -- Introduction -- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. Body -- further explanation, statistics, background, or other details relevant to the news. 300-600 words Ending a Press Release Company Information -- build credibility Call to Action -- Eg. for free report / white paper etc go to http:// OurSite. com/report Media contact information -- name, phone number, email address, mailing address, or other contact information How to Write a Press Release: 8 Steps to Writing the Perfect Press Release 1. Headline 2. Subheadline 3. Introduction 4. Body 5. Dateline 6. Company Info 7. Call to Action 8. Contact Information Advanced Strategies 1. Add logo / images -- KWs in file name, alt tags, image description, image KWs 2. Videos -- use Youtube embed code These 2 Strategies will SUPERCHARGE your Press Releases For a $50 coupon code for press release writing and distribution from PressReleaseMonkey.com, go to http://isurl.co/50OFFR6
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How to Write a Press Release - A Simple Breakdown of the Structure of a News Release
- 1. HOW TO WRITE A PRESS RELEASE
- 2. PRESS RELEASES HAVE CHANGED BEFORE Mailed directly to editors who may or may not pick up your story Written for editors NOW Published immediately on the web and made available to all major news outlets on and offline Written directly for the buyer as well as editors
- 3. STRUCTURAL ELEMENTS OF A PRESS RELEASE – grab attention, brief summary of news, SEO-optimized Headline – 2 sentences max, expand on title, summarize main message Subheadline Goal of Headline -> Read Subheadline Goal of Subheadline -> Read Body Etc,etc
- 4. BODY OF A PRESS RELEASE – contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 - Introduction – first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. Body – further explanation, statistics, background, or other details relevant to the news. 300-600 words Dateline
- 5. ENDING A PRESS RELEASE Company Information – build credibility to Action – Eg. for free report / white paper etc go to http://OurSite.com/report Call contact information – name, phone number, email address, mailing address, or other contact information Media
- 6. HOW TO WRITE A PRESS RELEASE ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ Headline Subheadline Introduction Body Dateline Company Info Call to Action Contact Information
- 7. ADVANCED STRATEGIES logo / images – KWs in file name, alt tags, image description, image KWs Add Videos – use Youtube embed code Clickthis Press Release Monkey discount link to get $50 off professional press release writing & distribution
Editor's Notes
- You’re looking for an eye-popping headline that grabs not just the editor’s attention but also the reader’s attention. When developing your headline, you always want to be thinking about it from the perspective of the reader. Read your headline out loud, and then ask yourself, WIIFM (what’s in it for me?), thinking about it from the readers’ viewpoint. You want to draw readers into the body of your press release with a benefit-driven and exciting headline.
- When thinking about your first paragraph, think about it this way: if the 1st paragraph of your press release were the only thing that someone read, would they walk away with all the information they needed? Make sure the first paragraph of your press release answers the all-important who, what, when, where and why questions.For the middle of the press release, we want to expand upon the beginning and quote ourselves talking about the product or service. The ending is where we put our company and contact information.
- say what you do, how long you have been doing it and if possible how many customers youhave or include any other measure of credibility you can think of