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How to Ride a Wave
You Have to See the Ocean
• What’s the big
  picture?
• Where are you
  headed?
• Where do you
  think the next
  wave will be?


                     http://www.flickr.com/photos/58048067@N00/
How to Spot the Wave

• Where are the cross currents?
• Where are there great leaders?
• Where are there great characters for a
  story?
• Where is there leverage on your
  target?


                                http://www.flickr.com/photos/58048067@N00/
How to Ride the Wave


• Commit to a strategy (know your target and
  push everything toward it)
• Create a clear path and DRIVE IT




                                http://www.flickr.com/photos/58048067@N00/
Get ahead of the story and drive
it
Engage a lot of
 people in a
 meaningful way
• Blog and tweeting screenshots
Know where the next wave is.
How to Ride the Wave
How to Ride the Wave

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How to Ride the Wave

  • 1. How to Ride a Wave
  • 2. You Have to See the Ocean • What’s the big picture? • Where are you headed? • Where do you think the next wave will be? http://www.flickr.com/photos/58048067@N00/
  • 3. How to Spot the Wave • Where are the cross currents? • Where are there great leaders? • Where are there great characters for a story? • Where is there leverage on your target? http://www.flickr.com/photos/58048067@N00/
  • 4. How to Ride the Wave • Commit to a strategy (know your target and push everything toward it) • Create a clear path and DRIVE IT http://www.flickr.com/photos/58048067@N00/
  • 5.
  • 6. Get ahead of the story and drive it
  • 7. Engage a lot of people in a meaningful way
  • 8. • Blog and tweeting screenshots
  • 9.
  • 10. Know where the next wave is.