This document discusses technology tools that can be used in political campaigns to manage data, make decisions, and organize work. It recommends using VAN for voter files and volunteer management, Salsa for websites, email, and online forms, and ActBlue for online fundraising. It also suggests designating one staff member to be responsible for overseeing all campaign technology and ensuring tools are integrated across departments.

1. Campaign Technology
The New Organizing Institute

2. Campaign Technology
and Data
Tools to Use What You’re
• Field Accomplishing
• Finance • Manage Data
• New Media • Make Decisions
• Google • Organize Work

3. Field
• VAN
• National Field
• Donkey

5. Finance
• NGP
• ActBlue

8. New Media
• Salsa
• Blue State
• DemsLink
• Convio

9. SalsaWeb

10. Blue State Digital

12. Typical Campaign
• VAN – voterfile, volunteer management
• Salsa – website, email, online forms
• ActBlue – online fundraising
• Google – email, google spreadsheets
for misc data

13. Staffing
• This is a lot to manage!
• Like new media, it crosses all
departments, make this one persons
responsibility and role