Campaign Technology
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This document discusses technology tools that can be used in political campaigns to manage data, make decisions, and organize work. It recommends using VAN for voter files and volunteer management, Salsa for websites, email, and online forms, and ActBlue for online fundraising. It also suggests designating one staff member to be responsible for overseeing all campaign technology and ensuring tools are integrated across departments.
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The document provides an overview of an email campaign training session. It begins with introductions and norms for the session. The agenda includes why email is important, the theory of change, basic email structure, and 10 tips for better emails. Key principles discussed are that email is part of a larger communications strategy, it's about telling a story over time, and email is results driven. The 10 tips for better emails include keeping emails short, thinking about subject lines, keeping emails conversational, never sending an email without an action, asking people what they want, treating new supporters differently, using images sparingly, timing emails effectively, checklist testing emails, and testing and segmenting lists.
Building Websites
This document provides guidance on building an effective website. It outlines core principles such as making a good first impression and having an easily navigable site. It also discusses information architecture, wireframing, content creation, design, quality assurance, and tracking engagement. Examples of common page types are shown such as the home page, landing page, and issue page. A step-by-step guide is provided covering internal organization, goals, information architecture, wireframing, content, design, quality assurance, and tracking website usage.
Media Outreach
The document provides an introduction and agenda for an upcoming training session on blogger and media outreach. The introduction states that the training session will begin shortly and provides technical support contact information. The agenda outlines topics to be covered including surveying the current media landscape, making pitches to media and audiences, and building and nurturing media relationships.
Creating an Aspirational Message
The document summarizes the aspirational messaging strategies of Obama's 2008 presidential campaign and the 350.org climate change movement in 3 sentences or less:
Obama's narrative focused on aspirational values of opportunity, responsibility and family, the economic issues voters faced as obstacles, and his vision of a government that helps people achieve their dreams. 350.org's narrative emphasizes the science of climate change as an issue, their goal of limiting carbon levels to 350 ppm to avoid catastrophic impacts, and building a global grassroots movement to hold leaders accountable to climate science.
Message and Communication
The document provides guidance on developing effective messaging strategies. It discusses identifying target audiences, understanding their contexts, and crafting messages using symbolic frames and emotional appeals. The key elements of messages are said to be clarity, conciseness, contrast, and convincing arguments. Effective messages also use repetition to break through and stay memorable.
Public Option Case Study
This document discusses how to use story and narrative to engage people and create change. It provides an overview of engagement organizing, emphasizing the importance of building power through campaigns and using an aspirational narrative. It also gives an example of how story was used in an online public option campaign to engage supporters and build momentum through new media like email, blogs, social networking and more. The goal is to empower and engage as many people as possible by respecting them and focusing on winning through strategic use of available tools and leadership development.
Online Fundraising
This document provides guidance on online fundraising. It discusses who engages in online activities and how to effectively raise funds digitally. Key recommendations include building an email list, understanding supporters, telling a compelling story, making targeted donation asks, optimizing your website, tracking engagement, and testing different strategies. A case study shows how Oxfam increased year-end donations by focusing a fundraising push around a specific problem and public goal. Overall, the document outlines best practices for digital fundraising through email, social media, and web platforms.
Metrics and Testing
This document discusses metrics and testing for email marketing campaigns. It provides definitions for common metrics like open rate, click-through rate, and conversion rate. It emphasizes the importance of segmentation and testing to improve campaign performance. Testing should involve changing one variable at a time and comparing results to a control group using statistical significance. Understanding metrics and testing strategies can help optimize campaigns and increase desired outcomes like donations, registrations, or sales.
Presentation online-advertising-toolbox
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Online Organizing Overview
This document provides guidance on online organizing tactics. It discusses who engages online and why, and how the internet can be used to scale actions, connect widely, articulate a vision, and empower local engagement. It recommends integrating online organizing across departments like fundraising, communications, and field work. Tools include websites, email, fundraising, blogs, social media, video, and metrics. Internal organization, tool use, and examples are outlined to complement offline organizing.
Why Use New Media for Organizing?
The document discusses using new media for organizing. It notes that new media allows organizations to enhance existing online and offline efforts, respond quickly and cost-effectively to events, and empower members and recruit supporters. The document provides an overview of common online organizing tools like websites, email, social media, videos, and blogs. It also discusses best practices for integrating these tools into campaigns to engage members and recruit supporters through actions like finding a moment to mobilize around, creating a sense of urgency, providing a solution, and making an ask of supporters.
How to Ride the Wave
To ride a wave, you must first see the big picture of the ocean to understand where the next wave will form. Then, spot the wave by identifying cross currents, influential people, compelling stories, and points of leverage. Finally, commit to a clear strategy, create a path toward your target, and drive engagement to get ahead of the story.
Online Theory of Change
This document discusses the concept of a "theory of change" in organizing. It explains that in order to create change, you must have a theory about how the actions you are asking people to take will lead to the desired change. It provides examples of actions that are missing a theory of change or have an implausible theory. The document also discusses best practices for developing a theory of change, such as finding a moment to act, creating urgency, providing a solution, and making a clear ask of people. It emphasizes the importance of repeating this process over time.
Online to Offline Engagement
The document outlines steps for engaging online supporters in offline activism. It begins by identifying who is online and what they do there. The key is engaging supporters around issues they care about and providing clear calls to action. Goals should be timely, further the campaign, and create real change. Supporters are then given offline activities to choose from and resources to participate. Progress is tracked both offline and online as supporters are brought back to continue engagement. An example of 350.org's successful model is provided.
Intro to GOTV
Thank you for the feedback. I will continue working to improve my summarization skills.
Story of self captions
This document discusses using storytelling to help others make decisions and take action. It explains that stories can teach lessons through characters overcoming challenges. Effective public narratives have three parts - they invite others into relationship, community, and action. The document provides guidance on developing one's own story of self through group exercises.
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"Choosing proper type of scaling", Olena Syrota
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
From Natural Language to Structured Solr Queries using LLMs
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
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Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
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Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
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- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
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Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
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GNSS spoofing via SDR (Criptored Talks 2024)
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This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
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Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
Introducing BoxLang : A new JVM language for productivity and modularity!
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
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Multi-Runtime
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The Fusion of Modernity and Tradition
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Empowering Transition with Transpiler Support
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Unlocking Creativity with IDE Tools
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"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Essentials of Automations: Exploring Attributes & Automation Parameters
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Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
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Leveraging the Graph for Clinical Trials and Standards
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LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
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In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
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Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
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Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
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inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
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Session 1 - Intro to Robotic Process Automation.pdf
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JavaLand 2024: Application Development Green Masterplan
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Essentials of Automations: Exploring Attributes & Automation Parameters
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LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
Campaign Technology
- 1. Campaign Technology The New Organizing Institute
- 2. Campaign Technology and Data Tools to Use What You’re • Field Accomplishing • Finance • Manage Data • New Media • Make Decisions • Google • Organize Work
- 3. Field • VAN • National Field • Donkey
- 8. New Media • Salsa • Blue State • DemsLink • Convio
- 9. SalsaWeb
- 12. Typical Campaign • VAN – voterfile, volunteer management • Salsa – website, email, online forms • ActBlue – online fundraising • Google – email, google spreadsheets for misc data
- 13. Staffing • This is a lot to manage! • Like new media, it crosses all departments, make this one persons responsibility and role