Causes.com's director of community and support, Jen Burton's, presentation on the intersection of community & online fundraising using the Causes platform. Presented April 27 to the Online Community Meetup in SF.
Online Networks to Offline Community Building4Good.org
The days of posting a paper notice on a bulletin board somewhere are mostly over... the days of virtual hubs as a jump-off point for in-person gatherings are here! With the rise of sites like Meetup.com, NetTuesday, WiserTuesdays and more, grassroots organizers are stepping up and the web is bringing visibility to local community meetups as never before. The masses are clearly hungry for connection!
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
What does it mean to localize? As an nonprofit goes international, it may encounter cultural differences, language barriers, issues of brand credibility in other countries, and more. Tools may need to be translated in more than language to make sense for different audiences.
We’ll discuss how to decide when to make the leap, available tools, and the importance of partnerships and community. Is crowdsourced localization for you? We’ll cover best practices in translation, software, and beyond.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
This document discusses how to use story and narrative to engage people and create change. It provides an overview of engagement organizing, emphasizing the importance of building power through campaigns and using an aspirational narrative. It also gives an example of how story was used in an online public option campaign to engage supporters and build momentum through new media like email, blogs, social networking and more. The goal is to empower and engage as many people as possible by respecting them and focusing on winning through strategic use of available tools and leadership development.
The document discusses how charities can use Web 2.0 tools like blogs, social media, YouTube, and microgiving sites to engage supporters and raise funds, highlighting key differences between Web 1.0 static websites and Web 2.0's emphasis on interaction, user-generated content, and building online communities. It provides tips for using various Web 2.0 tools and debunks common myths about Web 2.0, encouraging charities to adopt these new methods gradually at their own pace.
This document provides examples of creative revenue generation strategies that nonprofits have used during difficult economic times. It begins with an overview of the current financial challenges facing nonprofits, including declining donations and increasing demand for services. The document then details various strategies such as engaging existing donors through monthly payment plans, thanking donors directly, leveraging volunteers, asking for donations in new ways like through YouTube videos, finding new prospects on LinkedIn, and collaborating with other nonprofits. Specific case studies are provided to illustrate how these strategies have been successfully implemented.
Perforce Development Ecosystem and Community PortalPerforce
What is Perforce doing to pave the road to innovation? Come hear about Perforce's internal ecosystem: how we have nurtured innovation, empowered employees, and powered creativity using Perforce technologies, platform extensions, and open source principles. Get a look at a few case studies of Perforce innovation from seed to blossom, including the Perforce JavaScript API, a Stream Graph applet (on demo at the conference), and the Eco server itself.
Online Networks to Offline Community Building4Good.org
The days of posting a paper notice on a bulletin board somewhere are mostly over... the days of virtual hubs as a jump-off point for in-person gatherings are here! With the rise of sites like Meetup.com, NetTuesday, WiserTuesdays and more, grassroots organizers are stepping up and the web is bringing visibility to local community meetups as never before. The masses are clearly hungry for connection!
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
What does it mean to localize? As an nonprofit goes international, it may encounter cultural differences, language barriers, issues of brand credibility in other countries, and more. Tools may need to be translated in more than language to make sense for different audiences.
We’ll discuss how to decide when to make the leap, available tools, and the importance of partnerships and community. Is crowdsourced localization for you? We’ll cover best practices in translation, software, and beyond.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
This document discusses how to use story and narrative to engage people and create change. It provides an overview of engagement organizing, emphasizing the importance of building power through campaigns and using an aspirational narrative. It also gives an example of how story was used in an online public option campaign to engage supporters and build momentum through new media like email, blogs, social networking and more. The goal is to empower and engage as many people as possible by respecting them and focusing on winning through strategic use of available tools and leadership development.
The document discusses how charities can use Web 2.0 tools like blogs, social media, YouTube, and microgiving sites to engage supporters and raise funds, highlighting key differences between Web 1.0 static websites and Web 2.0's emphasis on interaction, user-generated content, and building online communities. It provides tips for using various Web 2.0 tools and debunks common myths about Web 2.0, encouraging charities to adopt these new methods gradually at their own pace.
This document provides examples of creative revenue generation strategies that nonprofits have used during difficult economic times. It begins with an overview of the current financial challenges facing nonprofits, including declining donations and increasing demand for services. The document then details various strategies such as engaging existing donors through monthly payment plans, thanking donors directly, leveraging volunteers, asking for donations in new ways like through YouTube videos, finding new prospects on LinkedIn, and collaborating with other nonprofits. Specific case studies are provided to illustrate how these strategies have been successfully implemented.
Perforce Development Ecosystem and Community PortalPerforce
What is Perforce doing to pave the road to innovation? Come hear about Perforce's internal ecosystem: how we have nurtured innovation, empowered employees, and powered creativity using Perforce technologies, platform extensions, and open source principles. Get a look at a few case studies of Perforce innovation from seed to blossom, including the Perforce JavaScript API, a Stream Graph applet (on demo at the conference), and the Eco server itself.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
Social networking allows people to interact and connect through online services and sites. It focuses on building social networks between individuals who may share common interests. The top social networking sites in 2011 included Facebook, Twitter, LinkedIn, and MySpace. While social networking provides benefits like low-cost communication and idea sharing, it can also have negative effects like being time consuming and potentially exposing users to online scams or harassment.
The document outlines 8 reasons why eTapestry is the right donor database for nonprofits, including that it allows users to easily manage all donor interactions and relationships in one centralized place, quickly create personalized communications, and access data from anywhere through mobile devices and dashboards.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The Will to Adorn - Online Collaboration Sitewilltoadorn
This presentation from the 2011 American Folklore Society's annual meeting provides an overview of the Will to Adorn social network used for online collaboration among researchers.
by Meg Hartley Community Manager at Puppet Labs
*Discuss how to create events that include your entire user base – beginners, advanced and diverse attendees
*Talk about the value of in person and online events and how to target them to your audience
*Talk about the value of hosting local community events into your office and tips for how to do it
*Talk about the role that an event code of conduct plays in making spaces inclusive, as well as other aspects.
After the talk, attendees should:
*Understand the value of planning a variety of events for your user base and have tips for how to do it with a mind to creating an inclusive event for all.
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
Here is a draft message for your nonprofit's online platform about today's GlobalGiving workshop:
Our supporters, today I attended the GlobalGiving online fundraising workshop and learned so much about how to strengthen our online presence and connect with new donors. GlobalGiving makes it easy for nonprofits like ours to reach a global audience with compelling stories and photos of our life-changing work. I'm excited to start building our GlobalGiving profile - please follow our page to get updates on our progress and learn how you can support us from anywhere in the world! Our goal is to raise $5,000 by the end of the year to fund our clean water project. With your help in sharing our message, I know we can reach
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Communities, Networks and Engagement: Finding a Place for ActionNancy Wright White
This document discusses communities, networks, and engagement from three perspectives: sponsors, facilitators/leaders, and members. It outlines basic vocabulary like purpose, activities, and roles. It also covers engagement strategies across different lifecycles like informal networks, formal organizations, and communities of practice. Key roles in online communities are discussed like facilitators, community leaders, and technology stewards. The importance of balancing the needs of sponsors, facilitators, and members is emphasized.
This document presents a project by students to design a website called Open Square that aims to support and involve people in their society. Through fieldwork including interviews and an online questionnaire, the students found that people want an easy to use website with unified information, a sense of community, and different ways to contribute online while maintaining privacy. Their initial design concepts included a personalized profile, gamification elements, and linking to social networks. Feedback on a prototype led to improvements such as explanatory text and clearer navigation. The final design improved the community feel and ease of use. Further work is needed on marketing and search functionality.
How National Wildlife Federation Uses Online Community to Drive Offline ActionSmall World Labs
Confronting today’s environmental challenges, such as climate change and water sustainability, requires the environmental movement to respond with an unprecedented level of creativity and energy. However, command and control campaigns that are centrally-organized and pushed via grassroot methods, are not sufficient to unleash the scale of response needed to be successful.
In this webinar (http://www.smallworldlabs.com/learn/webinars/nwf) we took a look into a focused NWF online community that allows members to connect with one another and take action on campaigns and local environmental sustainability projects. Courtney Cochran from NWF and Lindsay Razzaz from Small World Labs walked through what was learned during the buildout of this community, as well as some of the technological tools introduced and measurable results achieved throughout the process.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
This document provides an overview of using social media for giving circles. It discusses starting with a test of members and donors to see where they spend time on social media. Key platforms discussed include Facebook groups and pages, Twitter, Pinterest, Instagram, Google+, and blogs. The document provides tips on using each platform to update members, recruit new members, fundraise, and tell the story of the cause. It emphasizes using images, videos and engaging content to build conversations and make the organization feel innovative. Peer-to-peer fundraising is also summarized as an effective social media strategy.
The document discusses using new media for organizing. It notes that new media allows organizations to enhance existing online and offline efforts, respond quickly and cost-effectively to events, and empower members and recruit supporters. The document provides an overview of common online organizing tools like websites, email, social media, videos, and blogs. It also discusses best practices for integrating these tools into campaigns to engage members and recruit supporters through actions like finding a moment to mobilize around, creating a sense of urgency, providing a solution, and making an ask of supporters.
Intersection Between Social Media and Fundraising NCIHC May 2012Dawn Crawford
This document summarizes a presentation about using social media for fundraising. It discusses how social media is a conversation and how to create a sustainable fundraising plan using tools like peer-to-peer fundraising and mastering various social media platforms. Specific fundraising ideas are provided like photo contests, gift lists, and utilizing platforms like Facebook, Twitter, Pinterest and others. The presentation emphasizes exploring ideas, experimenting, and letting passion be infectious to engage supporters through social media.
This document summarizes a presentation about using social media and online fundraising. It introduces GlobalGiving, an online fundraising platform. Key points include:
- GlobalGiving connects people with ideas to people who want to support them through donations. It provides tools, support and connections to a network of donors.
- Online fundraising is growing, with all non-profit sectors experiencing double-digit growth since 2009. Most organizations receive at least one online donation over $1,000.
- Building an online fundraising strategy involves identifying your network, driving engagement on social media, setting goals and evaluating results.
- GlobalGiving benefits organizations by providing donor tools, volunteer listings, partnerships, and promotional campaigns. It
Intersection between social media and fundraising green editionDawn Crawford
The document provides a summary of a presentation on using social media for nonprofit fundraising. It discusses establishing relationships on social media, creating a sustainable fundraising plan, utilizing peer-to-peer fundraising tools, and providing examples of successful social media fundraising campaigns including photo contests and gift lists. The presentation emphasizes engaging supporters through conversations on social media and inspiring passion for a cause.
This document summarizes an online fundraising workshop held by GlobalGiving. The workshop covered building an online fundraising strategy, networking, and joining the GlobalGiving community. It provided tips on using social media and creating advocates to engage donors. The workshop also explained GlobalGiving's services including donor tools, fundraising campaigns, and corporate partnerships. Organizations were introduced to GlobalGiving's application process which involves nominating the organization, completing due diligence requirements, and raising $4,000 from 50 donors by posting a project.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
Social networking allows people to interact and connect through online services and sites. It focuses on building social networks between individuals who may share common interests. The top social networking sites in 2011 included Facebook, Twitter, LinkedIn, and MySpace. While social networking provides benefits like low-cost communication and idea sharing, it can also have negative effects like being time consuming and potentially exposing users to online scams or harassment.
The document outlines 8 reasons why eTapestry is the right donor database for nonprofits, including that it allows users to easily manage all donor interactions and relationships in one centralized place, quickly create personalized communications, and access data from anywhere through mobile devices and dashboards.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The Will to Adorn - Online Collaboration Sitewilltoadorn
This presentation from the 2011 American Folklore Society's annual meeting provides an overview of the Will to Adorn social network used for online collaboration among researchers.
by Meg Hartley Community Manager at Puppet Labs
*Discuss how to create events that include your entire user base – beginners, advanced and diverse attendees
*Talk about the value of in person and online events and how to target them to your audience
*Talk about the value of hosting local community events into your office and tips for how to do it
*Talk about the role that an event code of conduct plays in making spaces inclusive, as well as other aspects.
After the talk, attendees should:
*Understand the value of planning a variety of events for your user base and have tips for how to do it with a mind to creating an inclusive event for all.
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
Here is a draft message for your nonprofit's online platform about today's GlobalGiving workshop:
Our supporters, today I attended the GlobalGiving online fundraising workshop and learned so much about how to strengthen our online presence and connect with new donors. GlobalGiving makes it easy for nonprofits like ours to reach a global audience with compelling stories and photos of our life-changing work. I'm excited to start building our GlobalGiving profile - please follow our page to get updates on our progress and learn how you can support us from anywhere in the world! Our goal is to raise $5,000 by the end of the year to fund our clean water project. With your help in sharing our message, I know we can reach
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Communities, Networks and Engagement: Finding a Place for ActionNancy Wright White
This document discusses communities, networks, and engagement from three perspectives: sponsors, facilitators/leaders, and members. It outlines basic vocabulary like purpose, activities, and roles. It also covers engagement strategies across different lifecycles like informal networks, formal organizations, and communities of practice. Key roles in online communities are discussed like facilitators, community leaders, and technology stewards. The importance of balancing the needs of sponsors, facilitators, and members is emphasized.
This document presents a project by students to design a website called Open Square that aims to support and involve people in their society. Through fieldwork including interviews and an online questionnaire, the students found that people want an easy to use website with unified information, a sense of community, and different ways to contribute online while maintaining privacy. Their initial design concepts included a personalized profile, gamification elements, and linking to social networks. Feedback on a prototype led to improvements such as explanatory text and clearer navigation. The final design improved the community feel and ease of use. Further work is needed on marketing and search functionality.
How National Wildlife Federation Uses Online Community to Drive Offline ActionSmall World Labs
Confronting today’s environmental challenges, such as climate change and water sustainability, requires the environmental movement to respond with an unprecedented level of creativity and energy. However, command and control campaigns that are centrally-organized and pushed via grassroot methods, are not sufficient to unleash the scale of response needed to be successful.
In this webinar (http://www.smallworldlabs.com/learn/webinars/nwf) we took a look into a focused NWF online community that allows members to connect with one another and take action on campaigns and local environmental sustainability projects. Courtney Cochran from NWF and Lindsay Razzaz from Small World Labs walked through what was learned during the buildout of this community, as well as some of the technological tools introduced and measurable results achieved throughout the process.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
This document provides an overview of using social media for giving circles. It discusses starting with a test of members and donors to see where they spend time on social media. Key platforms discussed include Facebook groups and pages, Twitter, Pinterest, Instagram, Google+, and blogs. The document provides tips on using each platform to update members, recruit new members, fundraise, and tell the story of the cause. It emphasizes using images, videos and engaging content to build conversations and make the organization feel innovative. Peer-to-peer fundraising is also summarized as an effective social media strategy.
The document discusses using new media for organizing. It notes that new media allows organizations to enhance existing online and offline efforts, respond quickly and cost-effectively to events, and empower members and recruit supporters. The document provides an overview of common online organizing tools like websites, email, social media, videos, and blogs. It also discusses best practices for integrating these tools into campaigns to engage members and recruit supporters through actions like finding a moment to mobilize around, creating a sense of urgency, providing a solution, and making an ask of supporters.
Intersection Between Social Media and Fundraising NCIHC May 2012Dawn Crawford
This document summarizes a presentation about using social media for fundraising. It discusses how social media is a conversation and how to create a sustainable fundraising plan using tools like peer-to-peer fundraising and mastering various social media platforms. Specific fundraising ideas are provided like photo contests, gift lists, and utilizing platforms like Facebook, Twitter, Pinterest and others. The presentation emphasizes exploring ideas, experimenting, and letting passion be infectious to engage supporters through social media.
This document summarizes a presentation about using social media and online fundraising. It introduces GlobalGiving, an online fundraising platform. Key points include:
- GlobalGiving connects people with ideas to people who want to support them through donations. It provides tools, support and connections to a network of donors.
- Online fundraising is growing, with all non-profit sectors experiencing double-digit growth since 2009. Most organizations receive at least one online donation over $1,000.
- Building an online fundraising strategy involves identifying your network, driving engagement on social media, setting goals and evaluating results.
- GlobalGiving benefits organizations by providing donor tools, volunteer listings, partnerships, and promotional campaigns. It
Intersection between social media and fundraising green editionDawn Crawford
The document provides a summary of a presentation on using social media for nonprofit fundraising. It discusses establishing relationships on social media, creating a sustainable fundraising plan, utilizing peer-to-peer fundraising tools, and providing examples of successful social media fundraising campaigns including photo contests and gift lists. The presentation emphasizes engaging supporters through conversations on social media and inspiring passion for a cause.
This document summarizes an online fundraising workshop held by GlobalGiving. The workshop covered building an online fundraising strategy, networking, and joining the GlobalGiving community. It provided tips on using social media and creating advocates to engage donors. The workshop also explained GlobalGiving's services including donor tools, fundraising campaigns, and corporate partnerships. Organizations were introduced to GlobalGiving's application process which involves nominating the organization, completing due diligence requirements, and raising $4,000 from 50 donors by posting a project.
This document provides an overview of CanadaHelps, an online charitable foundation that provides technology to help donors and charities. CanadaHelps is a cost-effective way for charities to raise funds online and a one-stop shop for donors. It has facilitated over $130 million in online giving since 2004, with 60% average annual growth. The document then discusses various social media and web tools that charities can use as part of a "Philanthropy 2.0" approach, including Facebook, Twitter, blogs, YouTube, Flickr and custom giving pages. It provides tips for using each tool effectively and debunks some common myths about social media.
Global Giving Online Fundraising Workshop Presentation in NamibiaSpectra Speaks
This document summarizes a presentation about using social media and online fundraising. It discusses GlobalGiving, an online fundraising platform that connects donors with projects. The presentation covers trends in online giving, how to build an online fundraising strategy by identifying networks and communication methods. It also provides tips for using social media like Facebook and Twitter to engage donors and drive fundraising. Finally, it outlines the process for organizations to join GlobalGiving and ways to succeed once launched on the platform.
Global Giving Online Fundraising Workshop Presentation in JohannesburgSpectra Speaks
Social Media and online fundraising can help non-profits raise money. GlobalGiving is an online fundraising platform that connects donors with organizations. It provides tools like donor management and fundraising training. Online fundraising is growing, with most organizations receiving at least one $1,000+ online gift in 2011. To use GlobalGiving, organizations submit an application, complete due diligence requirements, and participate in fundraising challenges to raise $5,000 from 40 donors. Success requires an online presence and international donor networks that can make online donations.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
This document provides guidance on online organizing tactics. It discusses who engages online and why, and how the internet can be used to scale actions, connect widely, articulate a vision, and empower local engagement. It recommends integrating online organizing across departments like fundraising, communications, and field work. Tools include websites, email, fundraising, blogs, social media, video, and metrics. Internal organization, tool use, and examples are outlined to complement offline organizing.
India Workshop Presentation January 2012GlobalGiving
The document discusses online fundraising strategies for non-profit organizations. It covers trends in online giving, telling compelling stories to attract donors, building networks to promote fundraising efforts, and developing an overall online fundraising strategy. The document then provides information on joining the GlobalGiving online fundraising community, including eligibility requirements, the due diligence process, participating in fundraising challenges to raise funds, and ongoing partnership opportunities.
Social Media Strategies for Non-ProfitsJuliann Grant
This document discusses social networking strategies for nonprofits. It covers setting a social media strategy including listening to audiences, curating content about causes, and using multiple channels. It also discusses tools for managing social media profiles, fundraising, and crowdsourcing. Examples of nonprofit challenges and social media usage trends are provided. The document concludes with discussing developing engagement experiences, finding influencers, using hashtags and tags, and providing social media success stories.
The document summarizes an online fundraising workshop held in Siem Reap, Cambodia. It provides an agenda for the workshop which includes discussions on online fundraising strategies, networking, building an online presence, and joining the GlobalGiving fundraising platform. The workshop also covers trends in online giving, engaging supporters on social media, and evaluating online fundraising campaigns. Attendees participate in breakout sessions and learn how to create an online fundraising plan and strategy for their organizations.
The document provides guidance on using social media for organizations. It discusses identifying key audiences, setting objectives for social media campaigns, and defining strategies. It covers setting up profiles on major sites like Facebook, Twitter, blogs and understanding how each works. It provides tips on choosing the right tools to engage audiences and creating effective content like posts, videos and links. The document is an expert guide to using social media successfully for organizations.
The document outlines the top 10 reasons for nonprofit organizations to use social media. It discusses how social media allows nonprofits to raise awareness of their mission 24/7, increase their reach through sharing, build online communities to engage supporters and share helpful resources, fundraise through social campaigns and hashtags, recruit and share volunteer stories, do public relations, educate followers, celebrate successes, and automate consistent messaging across multiple platforms. Using social media can help nonprofits connect with current and potential donors, supporters, and volunteers.
This document discusses tools and tactics for digital activism and advocacy. It outlines various digital tools like blogs, websites, social media and more. It also discusses how to use these tools through tactics like mobilizing people, amplifying personal stories, using humor and memes. A key model discussed is the "4 C's" of digital activism - content, collaboration, community and collective intelligence. The document provides examples of groups that have used digital media successfully for activism and advocacy.
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
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3. In brief...
• >150,000,000 Facebook app installs
• >500,000 unique Cause communities
• Access to raise funds for the 2+mm registered
501(c)3 orgs in the US
• >$30mm raised for nonprofits to date
• Multiple communications channels for
nonprofits
6. So? Where’s the community part?
• Causes is, by design, a network of distributed communities
• We have as many Community Managers as we have cause administrators and nonprofit partners (we’re
talking hundreds of thousands).
Strengths Weaknesses
• Massive scale • Massive scale
• Trusted sources network exposure • Multiple communications channels
• Singularity of focus • Confusing site/platform architecture
• Multiple communications channels • Anyone can create, promote and grow a
• Dedicated nonprofit support team cause
• Dedicated community team
• Anyone can create, promote and grow a
cause
Opportunities:
Redesign
Deeper focus on key features
Become the only vehicle for giving you want to use
8. I am compelled to give...
Time or money both count...
as does the simple act of posting to profile (or tweeting or emailing or...).
9. Moving from strangers to volunteers
• The very basis of the Causes model is
dependent on your network telling YOU
what they care about
• We believe that you’re more likely to get
involved with a nonprofit or cause if your
friends or family urge you to do so
• When these people, with whom nonprofits
may have otherwise never interacted, join
a cause, donate or promote, they’ve just
become that nonprofit’s newest volunteers
10. Communicating with your members
Facebook Open Graph:
Like, Comment, Engage
Get impact stats on your bulletins
12. Nonprofit Partner Center tools
• Causes’ Nonprofit Partner Center is free for any
registered 501(c)3
• Gives access to
• Send bulletins to all causes benefitting your org
• Track donations
• Create custom fundraising projects
• Create and promote petitions
• Communicate with donors, admins, members
or all three types
14. Fundraising projects
• Provide donor choices
• Images
• Descriptions
• Set project goals
• Fundraising
• End date
• Keep your donors informed
• Build relationships
• Give recognition
• Close the loop
• Send project completion info
http://nonprofits.causes.com/
17. Case study: JCCCNC
• Small, local Nonprofit
organization
• Reached out to current list
• Promoted the project and
cause URLs offline (fliers,
traditional media etc)
• Promoters invited their FB
friends
• 1,336 individuals promoted
the project (this doesn’t
include the cause-specific
invitations)
• They use the nonprofit
partner center to reach out
to both donors and
members
• Causes facilitated matching
grant from The
Salesforce.com Foundation
18. Case study: Trees, Water and People
• Small nonprofit in Colorado
supporting sustainable
development
• Most donors were Native
American and brand new to
this org
• Cause members posted
on Facebook
• Invited friends to
donate
• Project spread through
each person’s network
• Org recorded a video and
wrote a guest blog post
for Causes
http://exchange.causes.com/2011/03/trees-water-people-brings-solar-energy-to-the-pine-ridge-reservation/
20. Fan Page tab integration
•Project & general
giving tabs for pages
•Simple set up for
Nonprofits or any
fanpage admin
•Supports fundraising
projects or general
giving & encourages
giving (time, money or
share)
21. Featured Project Emails
• Editorial email program
• Select partners to start
• Larger effort in a few
months
• All fundraising projects
• Announce/Kick off
• Action-specific updates
(donors, promotors etc)
• Mid-campaign update
• Campaign wrap up
22. THANKS
To:
YOU
Susan Tenby & The Techsoup Team
The #OCTribe
The #NPSL Tribe
My colleague, Susan Gordon
-- Jen Burton | jen@causes.com |@justjen