The document discusses the new architecture of media and outlines several key points:
1) Content should be separated from presentation and be able to be adapted and distributed across different platforms like RSS and mobile.
2) Links are important for curation and collaboration, allowing readers to distribute content and structure stories across multiple pages.
3) Search optimization is important for navigation, and search engines like Google have become the dominant way people find information online.
4) Aggregation, widgets, modules and distributed content allow the audience to become part of a network and further erode brands as standalone destinations.
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Quality of content in Facebook matters. There is more to publishing content than broadcasting messages. This document outlines 7 types of Facebook content to keep in your calendar.
Simple Steps for Building Blogger RelationshipsResource Media
According to a recent study by BlogPulse, almost 1.5 million blogs are on the web and about 57,000 new blogs are created every day. Established bloggers are increasingly viewed as trusted information sources in part due to newsroom layoffs and diminished faith in traditional media outlets. Are you incorporating blogger outreach within your communications plans? Do you know how to approach bloggers and talk about your work in a way that helps them and you? If not, you'll want to view this presentation.
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Quality of content in Facebook matters. There is more to publishing content than broadcasting messages. This document outlines 7 types of Facebook content to keep in your calendar.
Simple Steps for Building Blogger RelationshipsResource Media
According to a recent study by BlogPulse, almost 1.5 million blogs are on the web and about 57,000 new blogs are created every day. Established bloggers are increasingly viewed as trusted information sources in part due to newsroom layoffs and diminished faith in traditional media outlets. Are you incorporating blogger outreach within your communications plans? Do you know how to approach bloggers and talk about your work in a way that helps them and you? If not, you'll want to view this presentation.
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging S...Janette Toral
Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
The power of the modern Web, which is frequently called the Social Web or Web 2.0, is frequently traced to the power of users as contributors of various kinds of contents through Wikis, blogs, and resource sharing sites. However, the community power impacts not only the production of Web content, but also the access to all kinds of Web content. A number of research groups worldwide explore what we call social information access techniques that help users get to the right information using “collective wisdom” distilled from actions of those who worked with this information earlier.
Social information access can be formally defined as a stream of research that explores methods for organizing users' past interaction with an information system (known as explicit and implicit feedback), in order to provide better access to information to the future users of the system. It covers a range of rather different systems and technologies from social navigation to collaborative filtering. An important feature of all social information access systems is self-organization. Social information access systems are able to work with little or no involvement of human indexers, organizers, or other kinds of experts. They are truly powered by a community of users. Due to this feature, social information access technologies are frequently considered as an alternative to the traditional (content-oriented) technologies. The goal of this tutorial is to provide an overview of the emerging social information access research stream and to provide some practical guidelines for building social information access systems.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Is This Clickable? - Change how you look at the webccalnan
A straightforward usability and user experience presentation for content authors. Provides some useful tips for creating easy to use navigation, nice links and buttons, helpful page title and readable content.
UMBEL\'s first 11 semantic Web services and online demos show how a lightweight structure of 21000 subject concepts can provide context for inter-linking external data and ontologies. Additional value through the network effect of inherited relationships and properties is also gained as more structure and data is added. UMBEL is an excellent upper mapping and binding layer for integrating Linked Data and rich sources of named entities such as Wikipedia. The UMBEL subject concepts are derived from the OpenCyc version of the proven Cyc knowledge base.
The role of COINS in the Civic Space: Building a pathway to shared prosperity Betsey Merkel
Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open), presented a summary of this material at the COINS 2009 conference hosted by the Savannah College of Art & Design (SCAD) October 10, 2009 More http://www.coins2009.com/
The presentation describes a collaborative strategy for colleges, universities, and libraries in a networked model of I-Open Civic Forums to strengthen their role as conveners, connectors, and leaders in national and global prosperity. More http://i-open-2.near-time.net
The presentation describes an accelerated model of Civic Forums capable of incorporating COINS and CONDOR to connect legacy assets to innovation for education, economic, and workforce development. Our strategy is based on I-Open's experience in the last six years building face-to-face and online collaborative communities for enterprise collaboration. Learn more about our work at I-Open http://i-open.org
Learn more about COINS and CONDOR on the Swarm Creativity blog http://swarmcreativity.blogspot.com/
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging S...Janette Toral
Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
The power of the modern Web, which is frequently called the Social Web or Web 2.0, is frequently traced to the power of users as contributors of various kinds of contents through Wikis, blogs, and resource sharing sites. However, the community power impacts not only the production of Web content, but also the access to all kinds of Web content. A number of research groups worldwide explore what we call social information access techniques that help users get to the right information using “collective wisdom” distilled from actions of those who worked with this information earlier.
Social information access can be formally defined as a stream of research that explores methods for organizing users' past interaction with an information system (known as explicit and implicit feedback), in order to provide better access to information to the future users of the system. It covers a range of rather different systems and technologies from social navigation to collaborative filtering. An important feature of all social information access systems is self-organization. Social information access systems are able to work with little or no involvement of human indexers, organizers, or other kinds of experts. They are truly powered by a community of users. Due to this feature, social information access technologies are frequently considered as an alternative to the traditional (content-oriented) technologies. The goal of this tutorial is to provide an overview of the emerging social information access research stream and to provide some practical guidelines for building social information access systems.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Is This Clickable? - Change how you look at the webccalnan
A straightforward usability and user experience presentation for content authors. Provides some useful tips for creating easy to use navigation, nice links and buttons, helpful page title and readable content.
UMBEL\'s first 11 semantic Web services and online demos show how a lightweight structure of 21000 subject concepts can provide context for inter-linking external data and ontologies. Additional value through the network effect of inherited relationships and properties is also gained as more structure and data is added. UMBEL is an excellent upper mapping and binding layer for integrating Linked Data and rich sources of named entities such as Wikipedia. The UMBEL subject concepts are derived from the OpenCyc version of the proven Cyc knowledge base.
The role of COINS in the Civic Space: Building a pathway to shared prosperity Betsey Merkel
Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open), presented a summary of this material at the COINS 2009 conference hosted by the Savannah College of Art & Design (SCAD) October 10, 2009 More http://www.coins2009.com/
The presentation describes a collaborative strategy for colleges, universities, and libraries in a networked model of I-Open Civic Forums to strengthen their role as conveners, connectors, and leaders in national and global prosperity. More http://i-open-2.near-time.net
The presentation describes an accelerated model of Civic Forums capable of incorporating COINS and CONDOR to connect legacy assets to innovation for education, economic, and workforce development. Our strategy is based on I-Open's experience in the last six years building face-to-face and online collaborative communities for enterprise collaboration. Learn more about our work at I-Open http://i-open.org
Learn more about COINS and CONDOR on the Swarm Creativity blog http://swarmcreativity.blogspot.com/
User Experience Utopia (Ad Club Seattle)Nick Finck
As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work.
Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.
Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others.
We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
This is a keynote speech I did for a conference called "Generating Successful Interactive Marketing Strategies" in Philadelphia. The talk covers a lot of ground most mostly focusing on how marketing is changing and how communication on the web is evolving.
Presented by Adrian Tennant March 2008 to the Economic Development Corporation of Sarasota (EDC) and Florida Public Relations Association, Central West Chapter (FPRA).
Collaboration and Website Tools for TLI LincsLasa UK
Slides from Website Tools workshop for TLI Lincs partnership in Sleaford on 26th June 2012.
Includes Google, Dropbox, Doodle, Mailchimp, Survey Monkey & Eventbrite
In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
![Page structure ,[object Object],[object Object],[object Object],[object Object],Jeff Jarvis - CUNY](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)