In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.
Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.
You will learn:
What is Influencer Marketing (the newest definition)
Why You Should Do it
How to Tie in Your Business Objectives
Methods to Engage: Earned, Paid and Owned
Identify Your Target Influencers
How is Your Market Talking to Influencers?
Ways to Measure Success
Tools to Use Along the Way
Attendees will leave with:
Access to Social Jack – Influencer Development Platform
Tips Sheets and Worksheets to Use in Your Campaigns
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
How to create your influencer engagement planOnalytica
A presentation by Luke Brynley Jones from OST Marketing on how to create your influencer engagement plan and answering the question should you pay influencers? How can you connect with and with engage influencers? And How will you take your relationship to the next level? This presentation was first seen at the Influencer Marketing Huddle co-hosted by Onalytica on June 29th in London.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
How to create your influencer engagement planOnalytica
A presentation by Luke Brynley Jones from OST Marketing on how to create your influencer engagement plan and answering the question should you pay influencers? How can you connect with and with engage influencers? And How will you take your relationship to the next level? This presentation was first seen at the Influencer Marketing Huddle co-hosted by Onalytica on June 29th in London.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Creative Content Marketing - Winning Hearts, Minds & Wallets. Presentation at SES New York by Lee Odden on how to plan & implement scalable, creative content marketing programs.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Social Jack – How to Rock Your Personal Brand – The Start of Your Influence –...Social Jack
Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Creative Content Marketing - Winning Hearts, Minds & Wallets. Presentation at SES New York by Lee Odden on how to plan & implement scalable, creative content marketing programs.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Social Jack – How to Rock Your Personal Brand – The Start of Your Influence –...Social Jack
Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.
www.bdionline.com
Digital Summit - Humanize Your Brand with Influencer Marketing from the Insid...Social Jack
Humanize Your Brand with Influencer Marketing from the Inside Out
In this session, we will cover the newest phase of Influencer Marketing and Development, which is how to empower your employee advocates and convert them to influencers. This will empower you to work with all business Influencers with a new set of lenses and tools.
After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
• 5 key elements to measure success that management will love
This session is for digital marketers and brand managers who have several years of experience in Social Media or Digital Marketing and want to understand how to increase engagement and gain new brand attention with Employee Influencer Marketing.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
How to a Rock Your Personal Brand - Building Your InfluenceSocial Jack
If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know.
Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
How to Optimize Working Online with Meetings, Webinars and More….Social Jack
In order to help all of our loyal clients, members and friends adjust to working remotely, we thought it would be helpful to show you the best practices to help stay connected and engaged with your teams and audiences going forward.
Dean will be broadcasting live from his home in Northwest Indiana and will show you techniques using examples from Zoom, GotoWebinar, Microsoft Teams, and other collaborative software. In this period of adjustment, it is essential not only to learn to how to work remotely, but also stay connected with each other. We will show methods relating to meetings, webinars, building and sharing content and even having some fun in the process.
This will be the new normal for a while, and in these times, we must stay connected and help each other to adjust. Many of our clients are experiencing an increase in business services by making a few simple modifications and learning some new technology.
We have been getting a huge influx of calls and unfortunately cannot help all of you directly. However, we are hoping this educational webinar can help guide you on how to successfully stay connected with your team, clients, prospects and even friends.
Father and Son Expand Food Truck Business with Strategic Equipment FinancingSocial Jack
The purpose of the Happy Lobster Truck is to bring people happiness through great food. From the end of the line to enjoying your lobster roll, from dining at our truck to interacting with us on social media, we always do our best to put a smile on your face.
Therapeutic Day Program for Special Needs Students Receives SBA Loan and Line...Social Jack
Guiding Light Academy has been helping students between the ages of 5-21 with Autism Spectrum Disorder, Intellectual Disability, OHI, and other developmental disabilities. The institution reached out to Centrust Bank in need of support with expanding its campus.
Chicago Community Bank Helps Local Brewery Expand Business with SBA Program Social Jack
Named after the hockey term for scoring a goal, Light the Lamp Brewery originally opened up a small brewery in their neighborhood in 2012, but realized after six years at that location, they needed more space. When the historic Cupola Automobile building right up the street became available, they knew they had to buy it for their expanding business and turned to Chicago area Centrust Bank for help.
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...Social Jack
What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
Forward Progress - B2B Influencer Event Marketing - Brand Advocacy Program 20...Social Jack
If you are looking to attract speakers, sponsors and attendees to your B2B events with the power of Influencer marketing then this program is form you!
Social selling 101: How to Convert Connections to Clients - Chicagoland Chamb...Social Jack
Dean DeLisle, Founder & CEO, Forward Progress, Creator of Social Jack™
It’s proven that sales reps who use social media as part of their sales techniques outsell 78% of their peers! In this dynamic workshop, you will learn how to optimize your social media profile, attract new prospects, leverage your connections and increase your targeted referrals – all through social media.
Attendees will receive 30 days of online LinkedIn Social Selling and Influencer Development classes, worksheets and a chance to win other great prizes!
Flash Class: 5 Critical LinkedIn Changes That Cause Your Profile to Be Found ...Social Jack
We had such an overwhelming response at the gathering we thought we would hold a special online meeting just for you! As a courtesy we have automatically registered you, and you will receive a confirmation from Zoom Webinars. If you would like to invite a colleague, please have them use this link:
In this brief Webinar we will show you how to quickly score your profile, boost your personal brand, important new LinkedIn changes, critical updates to help you jump to the top of your network.
We will cover:
- How to quickly score your LinkedIn Profile in seconds
- How to easily boost your personal brand
- New LinkedIn changes – very important
- Critical updates to help you “GET FOUND FIRST”
As a special give each attendee will get a copy of our “Business Influencer Survival Guide”
ABB Social Selling FT 301 - LinkedIn Advanced Sales Techniques (Social Jack, ...Social Jack
In this LinkedIn Advanced Sales Class, you will learn how to take your sales goals and map out a game plan within LinkedIn to work for you within 20 minutes a day. You will also learn how to setup a powerful week to work less and gain more in your sales efforts.
Learn LinkedIn™ onlines sales skills
Identify new prospects beyond your assigned accounts
Pre-call research for existing and new prospects
Level one communication SEI (Social and Emotional Intelligence)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Began her marketing journey after entering an
“American Idol” type contest for radio personalities.
• Managed event and Influencer Marketing
campaigns for other companies, such Wild
Adventures Theme Park, owned by Herschend
Family Entertainment in Atlanta.
• Influence Marketing Manager for the Social Jack™
Team
• Responsible for coaching and training over 100,000
professionals on their Social Jack Platform in
Influencer Marketing, Social Selling, Social Media
Marketing, and executing successful events.
Cait Hassett
Your Instructor and Coach
3. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Paired Share for
Accelerated Learning:
Introduce Yourself to a Partner
• Why are you here?
• What do you want to learn?
• What do you plan to accomplish?
4. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
What is Influencer Marketing?
Influencer Marketing is a very simple notion: a brand using the Influence of an
individual to increase awareness or sales of its products.
Most common examples: celebrity endorsements or sports sponsorship; campaigns
that take place offline, via traditional media. Facebook is the most influential social
channel: 19% of consumer purchase decisions are influenced by Facebook posts.
Source: Brandwatch.com
5. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage and Manage
Influencers
Two Types of Influencers
Micro Influencers
• ‘Normal’ people
• Less than 10,000 followers
• Often ‘apply’ to become an
Influencer through
platforms such as Tribe
• Business Credibility Drive
(B2B) – Experts
Macro Influencers
• Famous
• Household names
• Celebrities who have tens of
thousands of followers
• Consumer Driven (B2C)
Source: Social Media Today
6. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage and Manage
Influencers
Pros and Cons of Micro Influencers
Pros
• Authentic
• Cheap (On average, a Micro
Influencer costs around
$180 per post on Instagram)
• Campaigns are easy to
execute (online platforms
such as Takumi.com and
Tribegroup.co)
• More targeted audiences
Cons
• Limited reach
• Capped visibility (most
influencer platforms setting
a 10k follower limit, the
visibility and reach of
content is capped)
Source: Social Media Today
7. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage and Manage
Influencers
Micro Influencers, on average, receive
0.10% higher engagement rates than
Macro Influencers
Source: Hubspot
8. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage and Manage
Influencers
Case Study: La Croix
La Croix Sparkling Water started using Micro
Influencers to promote its brand primarily
on social media marketing, especially by
millennials. La Croix identifies micro-
influencers on Instagram and asks them to
share product awareness posts. It finds
micro-influencers by searching branded
hashtags, such as #LiveLaCroix, and when
users tag the brand on Instagram.
It specifically targets profiles with lower
follower counts to maintain a feeling of
authentic "realness" that appeals to millennial
Instagram users. Then, La Croix reaches out
to them with product vouchers or other offers
to post pictures with the sparkling water. Source: Hubspot
9. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Design Your Dream Influencer Marketing Campaign
10. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Paired Share for
Accelerated Learning:
• Share your dream Influencer
Marketing campaign with
your partner.
• Ask each other questions
11. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Determine Your Goals
To set up a successful Influencer marketing campaign, you
need to do three things:
• Identify your target audience
• Set your budget
• Establish Key Performance
Indicators (KPIs).
12. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Key Performance Indicators:
• Audience reach
• Impressions
• Views
• Engagement
• Click-throughs
• Increase in followers
• Sales = $$
13. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Choosing the Right Social Media Channels:
Consider Your End Goals
• Different platforms are used to reach different audiences and
demographics
• Choosing the right social media channel will allow you to target
your specific group of customers.
• Consider the type of engagement you want to achieve
• Keep this in mind when looking for/choosing an Influencer
14. How to Use LinkedIn for New
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Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Lots of
Micro
Influencers,
Millenials,
Fitness
Business
Professionals
YouTube
Kids
15. How to Use LinkedIn for New
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Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage and Manage
Influencers
ICYMI: In a survey of over 400 micro Influencers,
it was reported that 58% said the most
requested channel for advertising brands this
year has been Instagram
Source: Social Media Today
16. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Identifying the Right Influencer for Your Brand
• Do Your Research! This person is representing our brand
• Check out all their Social Media platforms
• Discuss topics that could undermine the value of your products
or services
• Ensure they are polite, articulate, write well-researched posts
• Don’t base decisions solely on followers- include Influencers
who will not charge thousands for posts and will let you have
multiple Influencers on campaign
17. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Influencer Checklist – Questions to Ask
• What are your goals?
• Are you already a fan of the brand?
• What kind of content do you love to produce?
• Are you working with any other brands or plan to?
(Competitors?)
• Do you offer ”takeovers” of your accounts?
• What is the approval policy for the content you create?
18. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Influencer Scoring Worksheet
19. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Paired Share for
Accelerated Learning:
• Think of an Influencer
• Practice scoring
• Share with your partner
20. How to Use LinkedIn for New
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SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Establish Influencer Agreement
• Standard agreement of terms
• Timelines of the campaign
• Deliverables. What precisely is the Influencer expected to do as
part of this contract?
• Cancellation clauses Collateral details
• Confidentiality and Exclusivity
• Any approval process
• Compensation
• Payment Terms
21. How to Use LinkedIn for New
Business Development
How to Engage and Manage
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SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Establish Influencer Agreement
22. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Choosing an Influencer
• Score them
• Do a hashtag search to find out who is already posting about
your brand or trend (attach to influencer to attach to trend)
• Do keyword research
• Use an influencer marketing tool [list examples]
• Ask others for recommendations
• Don’t forget to ask the Influencer to show any positive past
results they have for similar work. This helps you both see their
success and be sure that they are able to communicate
23. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Remember that you are not building an infomercial with a celebrity telling your
audience to buy your products. Instead of listing all the benefits your audience
will gain from buying your service or products, make sure your Influencer
generates organic posts that make it obvious and relevant to your consumers.
Pro-Tip1: Your company might want to consider investing in business
development of your CEO's online presence and helping them to become a
Influencer. Business Influencers are often writers, keynote speakers or experts
who have PR teams to ghost write content for these CEOs to make help them
become Influencers.
Pro-Tip2: Support Influencer Development within your organization to convert
advocacy to Influence
24. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Paired Share for
Accelerated Learning:
• Who are advocates you can
transition into Influencers?
25. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Review Content Before Publishing
• Before any posts are published, you need to ensure your
content aligns with your campaign requirements and your
advertising guidelines. Although you must give your Influencer
creative freedom, it is important your review all posts, images,
and videos before they are published.
• Have a chain of communication for approval (Influencer >
Coordinator/Team or Coordinator/Team > Influencer)
26. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media Mapping
27. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Use Calendar to Help Execute
28. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Optimize Content
• To amplify your Influencer Marketing campaign, be sure to
promote posts before and after they are launched. You can
also ask your influencer to promote posts throughout their
social media platforms.
• Use tagging to expand your follower base
• Use hashtagging to identify and connect to trends
29. How to Use LinkedIn for New
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Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Source: Social Media Today
2-3
7-9
1-2
2-3
30. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Optimize Content with Video
Source:
FBFPrime.com
31. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Measure Results
• Look back at the KPIs you defined when putting together your campaign
strategy and answer these questions: Have you made progress?
• What have you learned from your audience?
• Which posts are performing the best?
• Which posts are underperforming?
• Use this information to educate your team… again and again!
As with any marketing efforts, you need to make sure that your Influencer
campaign is performing to the best of its ability to deliver ROI
32. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Remember:
• Every Influencer is different
• Every campaign is different
• Social Media Marketing changes every 15 seconds
35. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Finally….
• Identify and commit to your KPI’s (budget matched to realistic success)
• Use relevant hashtags
• Engage with your Influencer's posts
• Always negotiate pricing
• Ensure your contract includes the period of time your Influencer will work
with you.
There are five musts to a successful Influencer Marketing
campaign and these are:
36. How to Use LinkedIn for New
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How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
By using the steps we covered today to execute your
Influencer Marketing campaign you will be able to
create a deeper connection to your audience, helping
you build on your brand’s visibility, enhance your
product and service awareness, and communicate
with your audience in a more natural and effective
way.
Source: Brandwatch
37. How to Use LinkedIn for New
Business Development
How to Engage and Manage
Influencers
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
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