This document provides tips for using social media marketing to maximize brand awareness. It recommends including social media in advertising plans as it delivers high impact for low cost. Goals like awareness, sales, or customer service should be established for social media campaigns to know when successful. Collaboration through sharing content can expose brands to new audiences. Spam should be avoided, and relevant content with optional links is best. Learn posting patterns on sites to maximize exposure. Hashtags allow promotion and listening to audiences. Overall, social media can become a powerful low-cost marketing tool when used strategically.

1. Social Media Marketing Ideas That Can Maximize Your Brand Awareness
Any solid advertising plan should include social media marketing in its pages. The fact is that social media
marketing delivers a heavy impact for virtually no cost at all. Furthermore, you can use your social media
landing pages to send subscribers to your website. If you are interested in boosting your traffic, the following
advice has been written with you in mind.
Regardless of what you are writing for, make sure your titles are captivating and irresistible enough to get
people to click through. When you have good and interesting content you will see that your visitors will more
likely come back and also share your content.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your
campaign, you won't know when you have been successful. Are you looking for product awareness, concrete
sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Try to collaborate with other people and companies when using social media. When they link to your content
or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and
link to their content as well. The more people who link to your content and social media posts, the better off
you are.
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you
and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any
legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam.
Give relevant content or reviews along with any links you post.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage
people to 'like' your page so they can have access to this unique content. You could for instance reveal a
unique coupon code to the Facebook users who have 'liked' your page.
Set up an automatic tweet for every post you make to your Internet blog. You can also choose a couple of your
favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that
you can build relationships with the bloggers and provide your readers with interesting content. The people
who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose
certainly won't mind the increased exposure.

2. Do not forget to post a link to your website or blog on your social network profiles. If someone hears about
your products on a social network, they will need to have access to more information and see what you use as a
storefront before they can decide to buy anything.
When using social media marketing know your audience. This is true for any marketing strategy, but
especially important here to ensure your message is reaching the right people. Consider who could use your
product or service and seek them out using the specifications available when placing your ad on a social media
site.
One technique that many social media marketers use is advertising with strange images that have been heavily
Photoshopped. The more intriguing an image, the more likely it is that someone will click on it. If they are
attracted to the ad, it is more probable that they will end up visiting your site and buying something from you.
Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M.
and 10 P.M. and those are the times that you should be sure to post something new. If you post more than
those three times, be sure that you are posting something unique and interesting, but limit the total number of
times you post each day.
It is important to be involved in the newer large social media sites for effective marketing, but do not forget
about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be
missing out on a large market if you ignore them. Social media is extremely competitive and the older
established sites still have market share
When deciding how to implement your social media marketing strategies, it is important to take into
consideration the nature of your products and services. For example, if purchasing your products is something
that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to
the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.
Hashtags are a great tool. Use them to promote your conferences, special events, products, and brands.
Hashtags not only allow you to market these things, but they will also let you listen to what others are saying
about you. This can be a great way to both promote your business and get feedback from your audience.

3. Many business owners use Facebook as a starting platform, so take a look around at other people that work
within your niche and view how they are creating successful interactions with their audience. Your
competition's pages can inspire you in terms of your page by showing you best and worst practices. Be sure
your page is appealing and sticks out from others.
Use lots of great content when you are setting up your Facebook page. There is nothing worse for a consumer
than going to a business page you are interested in and finding almost no useful information. Take the time to
answer any questions they may have ahead of time with the content you put on your page.
As you can see, starting your own social media marketing efforts can be easy. If you educate yourself and use
your resources wisely, social networking websites can become a powerful tool in your advertising toolbox. The
above advice should put you well on your way to social-media- marketing success.