The 90 day marketing plan is an overview of the 90 day marketing plan coaching program designed to help individuals write, document and execute an integrated marketing plan for the next 90 days.
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
The 90 day marketing plan is an overview of the 90 day marketing plan coaching program designed to help individuals write, document and execute an integrated marketing plan for the next 90 days.
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
Agency Partner Interactive - Digital Marketing Services Q1 2019S. Adam Rizzieri
Agency Partner Interactive is a Dallas, Texas based digital marketing agency. Offering Ai enhanced Pay Per Click and Google Ads management, we help businesses grow.
BUSINESS DEVELOPMENT MANAGER is a unique Service provided by BRB. BRB is a registered indian firm based in the city of jaipur which provides Business consulting & Training services. for more information mail us at : info.brbfirm@gmail.com
salesQB - Riding the Outsourced Sales Management TrendAJ Johnson-Pihall
The time has come for mid-sized businesses to stop hiring mediocre sales managers who will never be successful. Sales management requires superior skill to have an impact.
View this presentation to see why.
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success...Sales Hacker
Revenue Summit 2018 San Francisco
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success for Growth
Speakers:
Lisa Haubenstock - VP of Customer Success, EverFi
Katherine Bajjaliya - VP of Sales, EverFi
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Unlocking Digital Marketing growth has been a challenge for B2B/SaaS organisations. While there are names that have successfully crossed the chasm, they are few and far in between. So is it a stroke of luck/genius? No - actually it is more planning and putting the basics of marketing at play than anything else. The session will walk you through how to strategically think about Digital Marketing and how to create a team that will help your business grow.
How To Create An Effective Marketing PlanMary Honan
The following slides are from the workshop, "How To Create An Effective Marketing Plan," as presented at The Enterprise Center at Salem State University.
Sales pipeline management 2017 - sales prospecting systemFraser Hay
Sales pipeline management 2017 - sales prospecting system is an overview of the sales pipeline management coaching program and lead generation system from Grow Your Business. For more information visit www.fraserhay.co.uk
sales pipeline management 2017
sales prospecting system
sales prospecting
sales pipeline management
sales management,
lead generation system
lead generation
sales prospecting
sales training checklist
sales plan
sales
selling
sales management
sales strategy
how to sell
how to sell online
B2B prospecting
B2B lead generation
b2b marketing
pipeline management
pipeline selling
sales coaching
authority selling
https://www.slideshare.net/hayfj/sales-pipeline-management-2017-lead-generation-system
This presentation is a short introduction to B² Interactive is an Omaha Website Design, Development and Internet Marketing Firm - full website coming soon, please enjoy our blog postings until we are live! In addition to our website design and development services, B² Interactive specializes in search engine marketing services including: SEO, PPC, Local Listing and Reputation Management, Social Media Marketing and Content Marketing.
Paul Gleeson's INBOUND Bold Talk "There's No Such Thing as Can't." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Tamsen Webster's INBOUND Bold Talk "Easy is the New Hard." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Agency Partner Interactive - Digital Marketing Services Q1 2019S. Adam Rizzieri
Agency Partner Interactive is a Dallas, Texas based digital marketing agency. Offering Ai enhanced Pay Per Click and Google Ads management, we help businesses grow.
BUSINESS DEVELOPMENT MANAGER is a unique Service provided by BRB. BRB is a registered indian firm based in the city of jaipur which provides Business consulting & Training services. for more information mail us at : info.brbfirm@gmail.com
salesQB - Riding the Outsourced Sales Management TrendAJ Johnson-Pihall
The time has come for mid-sized businesses to stop hiring mediocre sales managers who will never be successful. Sales management requires superior skill to have an impact.
View this presentation to see why.
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success...Sales Hacker
Revenue Summit 2018 San Francisco
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success for Growth
Speakers:
Lisa Haubenstock - VP of Customer Success, EverFi
Katherine Bajjaliya - VP of Sales, EverFi
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Unlocking Digital Marketing growth has been a challenge for B2B/SaaS organisations. While there are names that have successfully crossed the chasm, they are few and far in between. So is it a stroke of luck/genius? No - actually it is more planning and putting the basics of marketing at play than anything else. The session will walk you through how to strategically think about Digital Marketing and how to create a team that will help your business grow.
How To Create An Effective Marketing PlanMary Honan
The following slides are from the workshop, "How To Create An Effective Marketing Plan," as presented at The Enterprise Center at Salem State University.
Sales pipeline management 2017 - sales prospecting systemFraser Hay
Sales pipeline management 2017 - sales prospecting system is an overview of the sales pipeline management coaching program and lead generation system from Grow Your Business. For more information visit www.fraserhay.co.uk
sales pipeline management 2017
sales prospecting system
sales prospecting
sales pipeline management
sales management,
lead generation system
lead generation
sales prospecting
sales training checklist
sales plan
sales
selling
sales management
sales strategy
how to sell
how to sell online
B2B prospecting
B2B lead generation
b2b marketing
pipeline management
pipeline selling
sales coaching
authority selling
https://www.slideshare.net/hayfj/sales-pipeline-management-2017-lead-generation-system
This presentation is a short introduction to B² Interactive is an Omaha Website Design, Development and Internet Marketing Firm - full website coming soon, please enjoy our blog postings until we are live! In addition to our website design and development services, B² Interactive specializes in search engine marketing services including: SEO, PPC, Local Listing and Reputation Management, Social Media Marketing and Content Marketing.
Paul Gleeson's INBOUND Bold Talk "There's No Such Thing as Can't." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Tamsen Webster's INBOUND Bold Talk "Easy is the New Hard." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Présentation du Prof Lennart Nacke, University of Waterloo, lors de la conférence du 12 novembre 2015 dans le cadre de la Journée Mondiale de l'Utilisabilité de HEC Montréal #engageUX
AATi Ltd (formally Antislip Antiwear Treads International Limited) formed in 1984 manufactures and markets the cast metal stair nosing range of product widely used in the London Underground and UK rail network.
The company has developed its product range to encompass DDA (Disability Discrimination Act) requirements in stairway design, also focusing on uses outside the traditional markets; light rail, over-ground, station terminals and a wide range of commercial and architectural applications.
All products are designed and manufactured in the UK.
Dan Pallotta's INBOUND Bold Talk "Scared to Death and Doing it Anyway - The Myth of Fearlessness." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
In this presentation, we announce our new ERPsim Retail Game.
New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs_...Snigdha488394
See many of Webtage’s outsourced web technologies & marketing success stories here. Read our testimonials, see the awards we have won, and see the industries we service.
Our digital build & market experience spans multiple industries, but our strongest strengths are B2B/technology, education, healthcare, and professional services. Our clients achieve sustained visibility because we conduct online campaigns the solid way. We are here to build a relationship with your business and work with you as your creative, marketing & technology partner.
Best Digital Marketing Agency in Chicago
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
Marketing can be a daunting task for any organization, and that is just as true to the dental lab industry. This presentation goes over the basics of marketing, the differences between inbound and outbound marketing, content and digital marketing, and a few takeaways for dental lab owners to start doing today to increase their reach.
Applying Predictive and AI to Top-of-Funnel ABMRollWorks
Watch the webinar on-demand: http://pages.rollworks.com/Mintigo-Predictive-and-ABM-LP.html
One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.
Join RollWorks and Mintigo to learn:
The basics of top-of-funnel ABM
How to add predictive layers to your ABM
How to tier your accounts and ads
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
S.S.B International Marketing & Management Consultancy is brain child of our founder
Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing &
Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst
his job experience his major contribution comes from Renowned marketing company of India, He has more
than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai &
Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100
cr. The growth attended between 40% to 1000% within 1-5 yrs. of span.
He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai,
wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou,
China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS
FORUM (GM BF) of DUBAI to study Opportunities in GCC countries.
Integrating Sales & Marketing to Create a Conversion Driven CultureSmartTouch Interactive
Are your Sales and Marketing teams NOT at it again? When home sales are down, is it Marketing's fault for not generating quality leads or is it Sale's fault for not working the leads and following up?
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
What is a good lead in your organisation? Which leads are priority? What happens to leads?
When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.
Communicating ROI of Content Marketing by Mukkul DasguptaDMAasia
Presentation on Communicating ROI of Content Marketing by Mukkul Dasgupta, Head of Insights APAC, Marketing Solutions - LinkedIn at DMAiCMC Masterclass
Some suggestions on how to communicate value and ROI that digital marketers deliver using social media platforms (like LinkedIn). This deck is primarily for a B2B audience but the principles can be useful for B2C marketers as well.
Similar to Kathleen Booth - From Pain To Gain (20)
Bob Ruffalo - What They Never Taught You About Growing an AgencyINBOUND
When we started our agencies, we thought about doing great work, generating profits, and freedom. But we underestimated what it takes to be a leader of a growing marketing agency. And once we hit that “ceiling,” it was hard to break through. We realized that what we did to get our agency here, is not longer what we need to get our agency there. Hear Bob's experience and advice on how to hire and evaluate talent, make people changes, overcome internal crisis, live your purpose and values in everything you do, make your people want to stay with you, and break through that ceiling!
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
Lori Richardson - Turn Talk Into Action for More Women in B2B SalesINBOUND
Our companies are short on women leaders. In B2B sales teams we find up to 40% of frontline sales employees are women, but only 20% or less in sales leadership. Why is it that in 2016 we have this issue? We have the talk down, but we don’t do all the right actions. In this session, we’ll share the top 8 proven strategies for what companies need to do, and women sellers & leaders need to do in order to succeed. When this happens, revenues grow. We’ll show you how. Hear what 100 current women leaders have to say, and see CEOs who have focused on the issue of making their sales teams more diverse. Learn how millennial women are helping to solve the gender gap.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Like me, you may have been taught that asking for more than you "need" is selfish, bad manners or a flaw in your character. The truth is asking outrageously does not mean asking obnoxiously or taking advantage of others. It means not having to second guess yourself or wonder what you might have had What if you never leave a negotiation again and think, “I should’ve asked for more?” Including research conducted for her November 2016 TEDx Talk, Linda shares negotiation strategies for whether you want to positively influence decision makers at work, negotiate significant deals in business or powerfully persuade stakeholders.
Dan Tyre - How to Establish Rapport with AnyoneINBOUND
Building rapport is an essential sales skill, especially when you’re building a relationship and selling over the phone. Without face-to-face contact, it can be a bit harder to have a human connection with your prospect. In the age of inbound sales, building rapport is the foundation of building confidence and trust and a critical component of an effective sales process. Learn how to establish rapport with virtually anyone and improve the quality and effectiveness of your connect calls.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?INBOUND
Social Selling brings value to every stage of the buyer’s journey, but many companies still struggle to see how these tactics are specifically applied and measured throughout their process. After crowdsourcing 50,000 sales professional around the world, this session will provide proven social tactics to apply at every stage of your sales team's routine.
Steve McKenzie - Inbound vs. Account Based SellingINBOUND
The world of sales has changed and now, more than ever, the cards are stacked in the buyer’s favor. Progressive sales teams are adapting to leverage technologies and processes that align with the buyer’s journey -- not the seller’s goals. Amongst the approaches that sales teams are adopting, two methodologies have risen to the top: Inbound Sales and Account-Based Selling. Are they bitter rivals, complementary strategies, or something in between? Learn from sales leader, Steve McKenzie, about the benefits of both approaches, and why you might be leaving money on the table if you only ask “Which one is right for my sales team?”.
Chris Kneeland - Start Making Impressions Instead of Buying ThemINBOUND
Advertising isn’t dead, but it is woefully overfunded. Businesses are failing faster than ever before, and customer engagement metrics are tanking at alarming rates. Obviously an ad-centric remedy for ailing brands isn’t working. A new prescription is required, and we can look to the most iconic, cult-like brands on the planet to learn six things they're doing better then their mediocre peers.
You’re telling a brand story, whether you mean to or not. Learn how to make your words work for you by translating your own brand personality into specific, documentable word choices that will get your message across. Join Beth Dunn, HubSpot Product Editor-in-Chief, as she reveals how word choice and writing style can be your trusted allies, on the web and in life.
David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND
David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
Andrew Reid - You Don't Have to be Small to Be AuthenticINBOUND
As my company grew, I faced the dilemma eventually faced by every startup: how to remain authentic. You don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them, and keep that knowledge at the center of every interaction between customers and your brand. Join this session for an inspiring account on how to keep your business authentic at scale. Andrew will share his story of how he remained authentic over the past 15 years and his four guiding principles (embrace fear, no fakes, be weird and have swagger).
Culture, teams, tools, laws, regulations - scaling a content marketing strategy to go beyond boarders is fraught with complications and pitfalls. But getting a global content strategy right means all around better marketing, smoother collaboration, and significant efficiencies of scale and cost savings. Learn best practices, pitfalls and recommendations for crafting your global content strategy.
While inbound marketing prevails as a leading approach to reaching prospective customers, many B2B organizations are evaluating the merits of an Account Based Marketing (ABM) approach. In the “battle” between Inbound and ABM, learn why the smartest marketers are choosing not to choose.
In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Kathleen Booth - From Pain To Gain
1. INBOUND15
From Pain to Gain
How One Agency Reduced Churn and
Increased Retainer Size by Offering
Sales Consulting
Kathleen Booth
CEO, Quintain Marketing
2. • Our “Aha” moment
• A new service model
• Business impact
• Blueprint for success
Contact me at kathleen@quintainmarketing.com or @workmommywork
AGENDA
3. INBOUND15
1. How many of you feel you are delivering excellent results to your clients?
2. How many of you measure your results in terms of visitor traffic and leads?
3. How many of you think your clients measure the value you deliver in visitor
traffic and leads?
4. How many of you have lost a client because they didn’t bring on enough new
customers/revenue via inbound?
But first, some questions…
15. INBOUND15
The Traditional Inbound Marketing Approach
ATTRACT
Blogging
SEO
Social Publishing
Strangers
CONVERT
Visitors
Forms
Calls-to-Action
Landing Pages
CLOSE
Email
Lead Nurturing
Lead Scoring & CRM
Leads
DELIGHT
Surveys
Smart Content
Social Monitoring
Customers Promoters
16. INBOUND15
Quintain’s Inbound Marketing Services
ATTRACT
Blogging
SEO
Social Publishing
Strangers
CONVERT
Visitors
Forms
Calls-to-Action
Landing Pages
CLOSE
Email
Lead Nurturing
Lead Scoring & CRM
Leads
DELIGHT
Surveys
Smart Content
Social Monitoring
Customers Promoters
INBOUND MARKETING STRATEGY
Personas
Keywords
Goals, KPIs
Content Strategy
Promotion Strategy
Progressive Profiling
Nurturing Strategy
Buyer’s Journey
SLA
TRAINING & COACHING
17. INBOUND15
Sales Consulting
ALIGNMENT
Lead Scoring
SLA
ENABLEMENT
Sales Playbook
CRM Configuration
Templates
Digital Prospecting
MEASUREMENT
Tracking System
Reporting Standards
Sales Management
INBOUND SALES STRATEGY
Sales Team Evaluation
Action Plan Development
Sales Hiring
Sales Process
Management Development
Goals & KPIs
TRAINING & COACHING
18. INBOUND15
Our New Service Model
ATTRACT
Blogging
SEO
Social Publishing
CRM Configuration
Digital Prospecting
Strangers
CONVERT
Visitors
Forms
Calls-to-Action
Landing Pages
Sales Playbook
Tracking System
CLOSE
Email
Lead Nurturing
Lead Scoring
Templates
SLA
Sales Management
Leads
DELIGHT
Surveys
Smart Content
Social Monitoring
Reporting Standards
Customers Promoters
INBOUND MARKETING & SALES STRATEGY
Personas
Keywords
Goals, KPIs
Promotion Strategy
Content Strategy
Progressive Profiling
Nurturing Strategy
Buyer’s Journey
TRAINING & COACHING
Sales Team Evaluation
Action Plan Development
Sales Hiring
Sales Process
Goals & KPIs
Mgmt Development
20. INBOUND15
Our Staffing
Structure Now
Managing Partners
Inbound Team
Account Manager
Marketing Manager Sales Consultant
Account Manager
Marketing Manager Sales Consultant
Lead Strategist
Director of Inbound
Sales Enablement
Design Team
Web Designer
Graphic Designer
Director of Sales
21. INBOUND15
And then we took it a step further…
Sales Enablement
Sales Alignment
Salesperson AssessmentsInbound Sales Training
Sales Hiring AssistanceSales Coaching
Inbound Sales Academy Quintain’s Sales Consulting
Outsourced Sales
Management
Measurement &
Reporting
23. INBOUND15
BEFORE:
• $5 million+ annual revenues
• 5+ years in business
• No marketing department
• CEO is the chief sales person
• TACTICAL engagements
AFTER:
• $20 million+ annual revenues
• 10+ years in business
• Established marketing department
• Sales team >5
• STRATEGIC/CONSULTATIVE
engagements
Ideal Client
25. INBOUND15
SALES CONSULTING:
• Average retainer size = $3,000 to
7,000 per month
• Typical retainer is 12 months
• Deal value = $36k – 84k
• 5 new retainers in the next 12 months
= $180k – 420k in new revenue
OUTSOURCED MANAGEMENT:
• Average retainer size = $3,000 –
5,000 per month
• Typical retainer is 12 months
• Deal value = $36k – 60k
• 7 new retainers in the next 12 months
= $252k – 420k in new revenue
Projected Revenue From New Services
TOTAL POTENTIAL NEW REVENUE = $432K – 840K
29. INBOUND15
SKILLS REQUIRED
• 10+ years of sales leadership/
management experience
• Coaching and training experience
• Ownership mentality
• Ability to effectively engage with C-level
professionals
HOW TO HIRE THEM:
• Write a job description (download a sample
at quintainmarketing.com/INBOUND15)
• Post to LinkedIn
• Evaluate candidates using the Objective
Management Group assessment
People
WHO will deliver sales consulting services?
30. INBOUND15
WHAT SERVICES?
• Enablement
• Alignment
• Strategy
• Process
• Management
• Coaching & Training
PROJECT STRUCTURE:
• Combined marketing and sales
engagements or separate contracts?
• How will your team of marketing and
sales experts (or outsourced
consultants) work together?
Process
HOW will you deliver sales consulting services?
31. INBOUND15
TECHNOLOGY:
• HubSpot CRM
• Sidekick
• Sidekick for Business (templates)
TOOLS:
• HubSpot Sales Training (David
Weinhaus class)
• HubSpot sales hiring support
• OMG Candidate Assessments
• ISA training and coaching
Technology and Toolset
WHAT tools are available to help you?
32. INBOUND15
ISA Partner Program
HUBSPOT
PARTNER
AGENCIES
CAN W ORK
W ITH ISA IN A
VARIETY OF
W AYS
Overview of the Partner Program
• Commission on sales training enrolments (20%)
• Tier program with benefits
• Partner marketplace
• Partner certification
