This document summarizes statistics about the prevalence and impact of domestic violence in the United States. It notes that women are killed by domestic violence every day, 1 in 4 women will experience domestic violence in their lifetime, and 10 million children per year are exposed to domestic violence. It also discusses the economic impact, stating that 8 million work days are lost per year due to domestic violence and 98% of domestic violence cases involve financial abuse.
Anum Hussain - An Actual Growth Playbook for ContentINBOUND
1. The document describes Anum Hussain's presentation on content strategy for a business-to-consumer-to-business (B2C2B) model.
2. It discusses how Sidekick, a company that tracks emails, uses a B2C2B approach to acquire individuals, then teams within companies to ultimately acquire the companies as customers.
3. It outlines Sidekick's experimental approach to content strategy, including testing different channels like LinkedIn Pulse and blogs to engage individuals and drive activated users.
This document summarizes statistics about the prevalence and impact of domestic violence in the United States. It notes that women are killed by domestic violence every day, 1 in 4 women will experience domestic violence in their lifetime, and 10 million children per year are exposed to domestic violence. It also discusses the economic impact, stating that 8 million work days are lost per year due to domestic violence and 98% of domestic violence cases involve financial abuse.
Anum Hussain - An Actual Growth Playbook for ContentINBOUND
1. The document describes Anum Hussain's presentation on content strategy for a business-to-consumer-to-business (B2C2B) model.
2. It discusses how Sidekick, a company that tracks emails, uses a B2C2B approach to acquire individuals, then teams within companies to ultimately acquire the companies as customers.
3. It outlines Sidekick's experimental approach to content strategy, including testing different channels like LinkedIn Pulse and blogs to engage individuals and drive activated users.
ERPsim is a simulation software that allows students to learn enterprise resource planning (ERP) concepts through a serious game approach. It simulates integrated business processes like planning, sales, and procurement in a virtual ERP system. Students learn by taking on roles like production manager and making decisions to manage their company. The simulation automates routine transactions so students can focus on decision making and collaboration. ERPsim has been used in over 225 universities worldwide since 2009 to educate over 22,000 students on ERP systems. It is being developed further to work with new ERP technologies like SAP HANA.
The document discusses ISO 9001 and quality management systems, providing an overview of ISO 9001 requirements and certification as well as explaining several quality management tools like Ishikawa diagrams, histograms, Pareto charts, scatter plots, check sheets, and control charts. It also lists additional topics related to ISO 9001 like certification, requirements, training, standards, and procedures.
The document discusses how to create effective blog posts using the HubSpot blogging tool. It covers understanding the target audience and their needs, optimizing posts for search engines by including keywords and internal/external links, and promoting posts through social media, email notifications, and clear calls-to-action. The presentation includes a live demo and questions from the audience.
Niti Shah - How to Use Paid Retargeting to Nurture LeadsINBOUND
This document discusses strategies for using paid retargeting to nurture leads. It begins with an overview of paid retargeting and how it differs from traditional paid advertising. It then discusses how retargeting can be used at different stages of the marketing funnel, from engaging visitors to converting leads to customers. The document provides tips for optimizing retargeting campaigns, such as ensuring large enough audiences and customizing landing pages. It also presents hacks for retargeting, including using third-party content with calls-to-action and removing unnecessary landing pages for known leads. The goal is to use retargeting to engage prospects throughout their buyer journey.
How to involve industry in your capstone class to create an authentic IT proj...Pierre-Majorique Léger
The involvement of an industry partner within a capstone IT course provides valuable learning outcomes for students. This presentation shares an approach to building industry involvement within a capstone course and the pedagogical findings.
INBOUND Bold Talks Johnny Earle aka Johnny CupcakesINBOUND
The document is a collection of messages from Johnny Cupcakes discussing his brand and business. He encourages pursuing passions and creating unique concepts to stand out from others. Johnny Cupcakes also describes the early success of his branded t-shirt business, with long lines of hundreds of customers camping out to purchase his products based on buzz and experience rather than traditional advertising.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Tamsen Webster's INBOUND Bold Talk "Easy is the New Hard." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
ERPsim Plenary Presentation at 19th SAP Academic Conference Americas
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
3. Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger
Paper presented at 18th International Conference,
HCI International 2016. http://link.springer.com/chapter/10.1007/978-3-319-39399-5_9
In order to develop an accurate and robust neuroadaptive model based on users’ idiosyncrasies, the interface needs to use personal information. In this article, we explore the extent to which automatic facial analysis can inform on users’ idiosyncrasies. Facial emotion from 88 university students playing an emotionally charged video game was used to explore the relationship between personality trait and facial emotion in human-computer interaction context. We observed multiple statistically significant correlations between users’ personality dimensions and their emotions. One personality dimension was mostly related to emotions: emotionality. This paper contributes to the HCI lit-erature by underlining the importance of taking into account users’ personality traits in analyzing their emotional reactions to interfaces. Neuroadaptive inter-faces using emotional reactions would perform better by also controlling for personality traits of their users and enhance user experience.
Conférence du Prof. Pierre-Majorique Léger sur la recherche en expérience utilisateur au Tech3Lab de HEC Montréal dans le cadre du Déjeuner des TIC organisé par Prompt le 18 mars 2016.
Jeff Valentine discusses Fonality's transition from an outbound marketing strategy relying on paid media to an inbound strategy using HubSpot's software. Some key points:
1) Fonality conducted an audit of their website and content to establish benchmarks and identify areas for improvement in SEO, links, traffic sources, and technical issues.
2) They re-evaluated how they spent money, finding content amplification more cost-effective than paid search.
3) Old content was re-optimized using SEO best practices to generate new organic traffic.
4) Content is amplified on social media and content recommendation platforms to reach new audiences.
5) Regular housekeeping keeps technical issues low and maintains a strong mobile
Jeremy Goldman - Using Analytics to Create ContentINBOUND
Jeremy Goldman discusses using analytics to create content. He recommends using your own analytics like data from Hubspot or Google Analytics to understand your audience demographics and what content is performing well. He also suggests using third party analytics to identify trending topics on platforms like Google Trends, YouTube Trends, Twitter, and Facebook to find new content ideas. Some best practices for content creation include not overthinking content, limiting production time, and ensuring relevance to your target audience.
Dan Pallotta's INBOUND Bold Talk "Scared to Death and Doing it Anyway - The Myth of Fearlessness." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Measuring Flow Using Psychophysiological Data in a Multiplayer Gaming ContextPierre-Majorique Léger
Conference at Gmunden Retreat on NeuroIS (www.neurois.org) by Prof Pierre-Majorique Léger, Ph.D. co-director from TechLab on June 3rd 2015. Co-Authors : Marie-Christine Bastarache-Roberge, François Courtemanche, Sylvain Sénécal and Marc Fredette.
Abstract: Flow is a desirable state where an individual is focused and satisfied. Traditional flow models are based on an individual’s skills and the challenges he faces. The objective of this ongoing research is to investigate, in a gaming context, how a player’s and his teammate’s personality and neurophysiological reactions can contribute in explaining a player’s flow assessment. Our preliminary results show that adding these measures significantly increases the performance of predicting flow models.
Presentation to Canadian University Council of Chief Information Officers (CU...Pierre-Majorique Léger
HEC Montréal Tech3Lab is a unique UX research infrastructure and expertise enabling multi-method user experience (UX) research. Tech3Lab was established to leverage methods and tools from disciplines such as neurosciences and neuropsychology in order to further understand the role of emotion and cognition in UX. It has received two infrastructure grants from CFI and the Government of Quebec. It permits the investigation of user-technology interactions using a multi-method approach based on the triangulation of neurophysiological, physiological, psychological, and behavioral data; all acquired and synchronized in real-time. Tech3Lab currently has 7 experimental environments. The presentation reviews recent and ongoing research projects conducted at HEC Montréal Tech3Lab and overviews the IT architecture enabling this research.
About Prof. Pierre-Majorique Léger Ph.D.
Dr Pierre-Majorique Léger is a Full professor in information technologies at HEC Montréal, director of the ERPsim Lab (erpsim.hec.ca) and co-director of Tech3Lab (tech3lab.hec.ca). He holds a Ph.D. in industrial engineering from École Polytechnique de Montréal and has done post-doctoral studies in information technologies at HEC Montréal and NYU Stern. He is also Invited professor at Henry B.Tippie College of Business (University of Iowa) and Tuck School of Business (Dartmouth University). Dr Léger is specialist in the field of user experience (UX). His research focuses on the use of neurophysiogical measures to infer emotional and cognitive states in IS context. He is a also principal inventor of ERPsim, a simulation game to teach business application software, which is now used in more than 220 universities worldwide and many Fortune 1000 organisations such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP.
By M. Stanton Evans. Forty years ago this month, the mortal remains of Joseph R. McCarthy were laid to rest near Appleton, Wis., not far from the modest farm where he was born. His death apparently closed a raucous, controversial saga, one of the most bitter and brutal in our nation’s history, with McCarthy typecast as the villain. Events of recent years, however, suggest the final chapters of this astounding story have yet to be recorded.
ERPsim is a simulation software that allows students to learn enterprise resource planning (ERP) concepts through a serious game approach. It simulates integrated business processes like planning, sales, and procurement in a virtual ERP system. Students learn by taking on roles like production manager and making decisions to manage their company. The simulation automates routine transactions so students can focus on decision making and collaboration. ERPsim has been used in over 225 universities worldwide since 2009 to educate over 22,000 students on ERP systems. It is being developed further to work with new ERP technologies like SAP HANA.
The document discusses ISO 9001 and quality management systems, providing an overview of ISO 9001 requirements and certification as well as explaining several quality management tools like Ishikawa diagrams, histograms, Pareto charts, scatter plots, check sheets, and control charts. It also lists additional topics related to ISO 9001 like certification, requirements, training, standards, and procedures.
The document discusses how to create effective blog posts using the HubSpot blogging tool. It covers understanding the target audience and their needs, optimizing posts for search engines by including keywords and internal/external links, and promoting posts through social media, email notifications, and clear calls-to-action. The presentation includes a live demo and questions from the audience.
Niti Shah - How to Use Paid Retargeting to Nurture LeadsINBOUND
This document discusses strategies for using paid retargeting to nurture leads. It begins with an overview of paid retargeting and how it differs from traditional paid advertising. It then discusses how retargeting can be used at different stages of the marketing funnel, from engaging visitors to converting leads to customers. The document provides tips for optimizing retargeting campaigns, such as ensuring large enough audiences and customizing landing pages. It also presents hacks for retargeting, including using third-party content with calls-to-action and removing unnecessary landing pages for known leads. The goal is to use retargeting to engage prospects throughout their buyer journey.
How to involve industry in your capstone class to create an authentic IT proj...Pierre-Majorique Léger
The involvement of an industry partner within a capstone IT course provides valuable learning outcomes for students. This presentation shares an approach to building industry involvement within a capstone course and the pedagogical findings.
INBOUND Bold Talks Johnny Earle aka Johnny CupcakesINBOUND
The document is a collection of messages from Johnny Cupcakes discussing his brand and business. He encourages pursuing passions and creating unique concepts to stand out from others. Johnny Cupcakes also describes the early success of his branded t-shirt business, with long lines of hundreds of customers camping out to purchase his products based on buzz and experience rather than traditional advertising.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Tamsen Webster's INBOUND Bold Talk "Easy is the New Hard." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
ERPsim Plenary Presentation at 19th SAP Academic Conference Americas
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
3. Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger
Paper presented at 18th International Conference,
HCI International 2016. http://link.springer.com/chapter/10.1007/978-3-319-39399-5_9
In order to develop an accurate and robust neuroadaptive model based on users’ idiosyncrasies, the interface needs to use personal information. In this article, we explore the extent to which automatic facial analysis can inform on users’ idiosyncrasies. Facial emotion from 88 university students playing an emotionally charged video game was used to explore the relationship between personality trait and facial emotion in human-computer interaction context. We observed multiple statistically significant correlations between users’ personality dimensions and their emotions. One personality dimension was mostly related to emotions: emotionality. This paper contributes to the HCI lit-erature by underlining the importance of taking into account users’ personality traits in analyzing their emotional reactions to interfaces. Neuroadaptive inter-faces using emotional reactions would perform better by also controlling for personality traits of their users and enhance user experience.
Conférence du Prof. Pierre-Majorique Léger sur la recherche en expérience utilisateur au Tech3Lab de HEC Montréal dans le cadre du Déjeuner des TIC organisé par Prompt le 18 mars 2016.
Jeff Valentine discusses Fonality's transition from an outbound marketing strategy relying on paid media to an inbound strategy using HubSpot's software. Some key points:
1) Fonality conducted an audit of their website and content to establish benchmarks and identify areas for improvement in SEO, links, traffic sources, and technical issues.
2) They re-evaluated how they spent money, finding content amplification more cost-effective than paid search.
3) Old content was re-optimized using SEO best practices to generate new organic traffic.
4) Content is amplified on social media and content recommendation platforms to reach new audiences.
5) Regular housekeeping keeps technical issues low and maintains a strong mobile
Jeremy Goldman - Using Analytics to Create ContentINBOUND
Jeremy Goldman discusses using analytics to create content. He recommends using your own analytics like data from Hubspot or Google Analytics to understand your audience demographics and what content is performing well. He also suggests using third party analytics to identify trending topics on platforms like Google Trends, YouTube Trends, Twitter, and Facebook to find new content ideas. Some best practices for content creation include not overthinking content, limiting production time, and ensuring relevance to your target audience.
Dan Pallotta's INBOUND Bold Talk "Scared to Death and Doing it Anyway - The Myth of Fearlessness." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
Measuring Flow Using Psychophysiological Data in a Multiplayer Gaming ContextPierre-Majorique Léger
Conference at Gmunden Retreat on NeuroIS (www.neurois.org) by Prof Pierre-Majorique Léger, Ph.D. co-director from TechLab on June 3rd 2015. Co-Authors : Marie-Christine Bastarache-Roberge, François Courtemanche, Sylvain Sénécal and Marc Fredette.
Abstract: Flow is a desirable state where an individual is focused and satisfied. Traditional flow models are based on an individual’s skills and the challenges he faces. The objective of this ongoing research is to investigate, in a gaming context, how a player’s and his teammate’s personality and neurophysiological reactions can contribute in explaining a player’s flow assessment. Our preliminary results show that adding these measures significantly increases the performance of predicting flow models.
Presentation to Canadian University Council of Chief Information Officers (CU...Pierre-Majorique Léger
HEC Montréal Tech3Lab is a unique UX research infrastructure and expertise enabling multi-method user experience (UX) research. Tech3Lab was established to leverage methods and tools from disciplines such as neurosciences and neuropsychology in order to further understand the role of emotion and cognition in UX. It has received two infrastructure grants from CFI and the Government of Quebec. It permits the investigation of user-technology interactions using a multi-method approach based on the triangulation of neurophysiological, physiological, psychological, and behavioral data; all acquired and synchronized in real-time. Tech3Lab currently has 7 experimental environments. The presentation reviews recent and ongoing research projects conducted at HEC Montréal Tech3Lab and overviews the IT architecture enabling this research.
About Prof. Pierre-Majorique Léger Ph.D.
Dr Pierre-Majorique Léger is a Full professor in information technologies at HEC Montréal, director of the ERPsim Lab (erpsim.hec.ca) and co-director of Tech3Lab (tech3lab.hec.ca). He holds a Ph.D. in industrial engineering from École Polytechnique de Montréal and has done post-doctoral studies in information technologies at HEC Montréal and NYU Stern. He is also Invited professor at Henry B.Tippie College of Business (University of Iowa) and Tuck School of Business (Dartmouth University). Dr Léger is specialist in the field of user experience (UX). His research focuses on the use of neurophysiogical measures to infer emotional and cognitive states in IS context. He is a also principal inventor of ERPsim, a simulation game to teach business application software, which is now used in more than 220 universities worldwide and many Fortune 1000 organisations such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP.
By M. Stanton Evans. Forty years ago this month, the mortal remains of Joseph R. McCarthy were laid to rest near Appleton, Wis., not far from the modest farm where he was born. His death apparently closed a raucous, controversial saga, one of the most bitter and brutal in our nation’s history, with McCarthy typecast as the villain. Events of recent years, however, suggest the final chapters of this astounding story have yet to be recorded.