JE Consulting provides professional marketing services tailored for accountancy firms. They develop customized marketing plans and strategies to help firms retain existing clients, attract new clients, and increase referrals. Their services include website design and maintenance, public relations campaigns, client newsletters, seminar programs, and more. Client testimonials praise JE Consulting for their expertise in marketing for accountancy practices and for producing results, including increased client growth and profits.

1. Professional Marketing Services
for Accountancy Firms

3. “ JE Consulting have been an integral and important part of our successful marketing
effort over the past few years. They have been a huge support to us and we find
them easy and enjoyable to work with, always providing a professional and personal
service. Highly recommended!”
Russell Black - Managing and Marketing Partner, Glazers Chartered Accountants
Increase your profits
Since the deregulation of marketing
within the UK accountancy profession
in 1985, accountancy practices have
developed dramatically in the way
in which services and products are
provided and promoted to clients.
Paradoxically, this has worked against
some firms, as prospective clients are
much more informed about the service
they should be getting from a good
accountant and what they might pay for
these services.
JE Consulting is an independent marketing
company that specialises in marketing the
services of accountancy firms.
Our team can provide effective,
practical marketing solutions that will:
Help you to retain and sell more to
your existing clients
Promote your products and services to
potential clients
Encourage your referrers to refer more
Develop your internal marketing and
selling skills.
We work with:
Start-up practices wanting to get off to
a fast start
Established practices who want to
breathe new life into their marketing
activities
Successful practices who want to
achieve more.

4. A BREATH OF FRESH AIR...

5. As no two practices are ever the same, our services are tailored to meet
your specific needs.
Consulting Services
We will meet you to discuss:
What you want to achieve
What marketing you have conducted
in the past
What results you have achieved.
Then we review:
Which type of clients you like
working with best
Which are most profitable to you
Where you have specialist expertise
or special interests
What type of businesses you want
as future clients.
By taking this approach, we can then
research and formulate your practice
marketing plan, which is built upon
providing results to you as fast as possible.
A plan of action is then devised to suit
your budget and agreed upon before any
further commitment is made.
Outsourced Marketing
Department
If you don’t have the time or manpower
to manage the marketing plan, we act as
your outsourced marketing department.
This means we carry out the work for
you in order to get results.
What we don’t do is provide you with all
the information and then leave you to
cope on your own. We don’t try and sell
you expensive marketing products
or training courses. We work with you
every step of the way, from concept to
final delivery and results.

6. A PERFECT COMBINATION...

7. “ JE Consulting redesigned and now maintains our website. Its redevelopment has brought great
benefits in both the quality of our on-line presence and in our search engine rankings. This has
generated greater traffic to our website, which in turn has resulted in new clients for the firm.”
Martin Atkins – Partner, Harris Lipman Chartered Accountants and Insolvency Practitioners
Benefits to your firm
By working with JE Consulting,
your practice has access to highly
experienced marketing people who
understand the accounting profession.
For firms with marketing resources in
place, it means access to additional
specialised knowledge when needed
and for firms without any marketing
resource it means a cost-effective
marketing department.
You will work with a team that has
mature enthusiasm and originality,
who can help you to achieve greater
marketing success.
You benefit from:
Marketing skills without the employment overheads
A source of greater knowledge, ideas and enthusiasm
Different and objective viewpoints
No costly mistakes
Proven methods and measured results.

8. HELPING YOU BLOOM...

9. “ They are a proactive firm who are always looking into ways in which we
can promote ourselves better.”
Steve Aston - Partner, ags Accountants and Business Advisors
Good reasons for your practice to work with JE Consulting:
You have access to a complete range of proven marketing solutions that will
generate new business for you.
You will receive the best customer service in the business.
You will deal with real people who care about your practice success.
We provide a fixed fee consultancy service that means you don’t receive any
unexpected invoices for our work with you.
You can spread your investment with us over 12 months.
You have access to experienced marketing expertise.

10. BLOWING OUR OWN TRUMPET...

11. “ In the last 12 months, web enquiries have accounted for 8% of our new client
gains and 12% of our increase in fees.”
Russell Black - Managing and Marketing Partner, Glazers Chartered Accountants
London based Glazers Chartered
Accountants have been using
JE Consulting’s WebWatchUK
solution to meet the needs of
the practice’s web presence for
over 5 years.
Their web site is regularly reviewed
and updated, both in terms of
content and designs, to ensure
that returning and new visitors
are presented with relevant
information whether, for example,
they are seeking a new accountancy
relationship or just information about
changes to tax. Russell Black,
marketing partner at Glazers
comments: “WebWatchUK from
JE Consulting not only provides a
hassle-free, cost-effective and simple
solution to our practice website
needs, but also greatly enhances
our marketing programme.” This, he
says, is “due to the site search engine
optimisation process provided as
part of the service. Optimisation, or
page ranking, is one aspect of web
marketing that many firms overlook
as part of their website design and
management and yet it is an essential
tool when it comes to drawing
visitors to our site.
“The WebWatchUK team constantly
monitors this and will automatically
amend and refresh the site to ensure
that we appear on the first page of
Google for our chosen keywords.
This results in a greater number
of potential new quality clients
being directed to our site, while the
informative content encourages them
to contact us. In the last 12 months
web enquiries have accounted for 8%
of our new client gains and 12% of
our increase in fees, which is without
question down to the professionalism
with which our website is presented,
managed and optimised.”

12. BURSTING AT THE SEAMS...

13. “ Thanks to JE Consulting, we have a structured and managed marketing plan for the firm. As a
result we have seen growth year on year both in new clients and in our market profile. Their
specialist knowledge of working with accountancy firms is unrivalled.”
Philip Munk - Managing Partner, TWP Chartered Accountants and Chartered Tax Advisers
Marketing Plans
Researched, bespoke marketing
plans tailored to the core objectives
and budgets of the practice
Press Relations
Guaranteed coverage for your firm in
newspapers, business journals and
specialist trade publications
Public Relations
Structured programmes to maximise
referrals from contacts and
introducers
Brochure Design
In house design facilities for new
marketing materials
Newsletters
Bespoke newsletters, written and
designed in house, delivered to meet
your deadlines
Website Design
Unique web designs for every client
to suit your marketing objectives
E-marketing Programmes
Tailored e-campaigns that keep your
website fresh and updated, your
clients informed and new visitors
every day
Seminar Programmes
Proven event programmes, fully
prepared and delivered
Client Satisfaction Surveys
Surveys carried out independently
on your behalf to continually monitor
your service delivery and maximise
your client referrals
Pricing Solutions for Added
Value Services
Innovative pricing solutions that
make your value-added services
easier to sell
Special Interest Campaigns
for Niche Markets
Targeted programmes for
capitalising in niche sectors

14. Please contact us to arrange an informal, no obligation meeting.
Telephone: 0121 355 4774
JE Consulting
2 Mitre Court
Lichfield Road
Sutton Coldfield
B74 2LZ
Email: info@je-consulting.co.uk
Website: www.je-consulting.co.uk
Website: www.webwatchuk.com
“ Very professional. Always coming up with new marketing strategies. The monthly
meetings keep us on our toes. Our continued growth would not be possible without
JE Consulting. They are a very important member of our team.”
Damian Broughton - Managing Director, Danbro Accountants and Taxation Specialists

16. JE Consulting, 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ
T: 0121 355 4774 F: 0121 355 4330 E: info@je-consulting.co.uk
www.je-consulting.co.uk