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John Jantsch - How To Build A Producer Business Model That Goes Beyond You
This document discusses how to build a producer business model that extends beyond just one's self by leveraging partnerships and a community. It outlines 5 key elements to the producer model: creating a system and point of view, building a delivery methodology, packaging building blocks and tools, converting leads by doing, and building a partner platform. The goal is to create multiple streams of revenue by trading time for money through strategic partnerships, affiliate relationships, and co-marketing collaborations.
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John Jantsch - How To Build A Producer Business Model That Goes Beyond You
- 1. #INBOUND15 #INBOUND15 HOW TO BUILDA PRODUCER BUSINESS MODEL Extending the agency beyond you John Jantsch Duct Tape Marketing @ducttape
- 2. #INBOUND15 • Build aplan • Orchestrate The Producer Model
- 3. #INBOUND15 • Primary • TradingTime • Multiple streams The Producer Promise
- 4. #INBOUND15 5 KEY ELEMENTS OFTHE MODEL
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- 7. #INBOUND15 • Marketing isa System • Install a marketing system and marketing gets much easier • Change the context The Big Idea!
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- 11. #INBOUND15#INBOUND15 Every element ofyour methodology should be worth paying for.
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- 20. #INBOUND15 Package JumpStart (Build) Catalyst (Grow) Marketing Department (Ignite) Strategy/ManagementX XX XXX Website X X SEO X XX Content X XX XXX Reputation X X XX Social X XX XXX Lead Gen X XX $2,000/mo $3,000/mo $5,000/mo
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- 23. #INBOUND15 THE CONTEXT OF APROPOSAL
- 24. #INBOUND15 Proposal is asummation of an already established objective
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- 26. #INBOUND15 GET AGREEMENT • GOALS •METRICS • VALUE
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- 28. #INBOUND15#INBOUND15 Partner Types • Strategic •Affiliate • Co-marketing
- 29. #INBOUND15 Keys to Success •Education • Tools • Process
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- 31. #INBOUND15#INBOUND15 Think Community • Frameof mind • Invite • Engage
- 32. #INBOUND15#INBOUND15 We have clientsthat we believe would benefit from your services – teach us how to refer you
- 33. #INBOUND15#INBOUND15 Build a Platform •Content • Special offers • Co-marketing
- 34. #INBOUND15#INBOUND15 • Primary • TradingTime • Multiple streams The Producer Promise
- 35. #INBOUND15 John Jantsch Duct TapeMarketing Consultant Network ducttapemarketingconsultant.com