This document summarizes a presentation about integrating sales and marketing teams to create a conversion-driven culture. The presentation discusses overcoming communication challenges between sales and marketing, developing incentives for lead generation and follow up, and creating predictive sales and marketing plans. It provides a case study of a master-planned community that utilized various marketing tactics before and after launch to exceed sales predictions. The presentation emphasizes setting goals, tracking key performance indicators, and creating accountability and competition within sales teams.
Align Your Sales and Marketing Teams for ABM SuccessBrightFunnel
Sales and marketing teams are working closer than ever before, but getting things to align across your entire revenue org isn't always easy. BrightFunnel and ChiliPiper share their tips for aligning your sales and marketing teams for account-based marketing success!
Join Zach Bailey, Vice President of Products at Pardot, as he gives us an overview of how marketing metrics easily and efficiently give us the tools that we need to help improve our campaign results.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Align Your Sales and Marketing Teams for ABM SuccessBrightFunnel
Sales and marketing teams are working closer than ever before, but getting things to align across your entire revenue org isn't always easy. BrightFunnel and ChiliPiper share their tips for aligning your sales and marketing teams for account-based marketing success!
Join Zach Bailey, Vice President of Products at Pardot, as he gives us an overview of how marketing metrics easily and efficiently give us the tools that we need to help improve our campaign results.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M).
So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue.
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
Allocadia Webinar: Looking Forward & Back in Marketing PerformanceAllocadia Software
Don’t go into your next planning & budgeting cycle without insight into your marketing performance — both past and future.
Planning and budgeting season is almost here. Many organizations simply pull out last year’s plans and tweak them… but without factoring performance into the planning cycle, big opportunities can be missed.
Performance metrics can radically transform your marketing organization:
-- With marketing plans driven by past performance data, you’ll reduce costs and drive more revenue, since you’ll be investing more in the programs that really move the needle.
-- With meaningful, achievable forward-looking performance targets, you’ll bring your team into closer alignment and set them up to be more successful.
So why don’t more marketers do this? Performance measurement is complex. Metrics can be spread across siloed systems, and various parts of the business can define success in different ways. And what do you do with the data once you get it?
This webinar provides perspectives, tools and best practices for measuring your past performance so you can revitalize your budgets and plans for next financial period. We also discuss how to set meaningful performance targets for the year ahead.
The point at which marketing hands A lead off to sales is like A relay race. Non-alignment results in A leaky funnel – limited means to map out and monitor what happens during your buyers’ journey from enquiry to close.
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.
How to Build an Outbound Sales Strategy in 60 Days - Bastiaan Janmaat, CEO & ...SaaStock
Bastiaan Janmaat presented "How to Build an Outbound Sales Strategy in 60 Days" on the Operator Stage at SaaStock 2016 in Dublin on September 22nd 2016.
SaaStock is Europe’s Conference for B2B SaaS at RDS, Dublin Ireland in September 2017
Watch the Video Here: https://www.saastock.com/blog/view/how-to-build-an-outbound-sales-strategy-in-60-days
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M).
So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue.
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
Allocadia Webinar: Looking Forward & Back in Marketing PerformanceAllocadia Software
Don’t go into your next planning & budgeting cycle without insight into your marketing performance — both past and future.
Planning and budgeting season is almost here. Many organizations simply pull out last year’s plans and tweak them… but without factoring performance into the planning cycle, big opportunities can be missed.
Performance metrics can radically transform your marketing organization:
-- With marketing plans driven by past performance data, you’ll reduce costs and drive more revenue, since you’ll be investing more in the programs that really move the needle.
-- With meaningful, achievable forward-looking performance targets, you’ll bring your team into closer alignment and set them up to be more successful.
So why don’t more marketers do this? Performance measurement is complex. Metrics can be spread across siloed systems, and various parts of the business can define success in different ways. And what do you do with the data once you get it?
This webinar provides perspectives, tools and best practices for measuring your past performance so you can revitalize your budgets and plans for next financial period. We also discuss how to set meaningful performance targets for the year ahead.
The point at which marketing hands A lead off to sales is like A relay race. Non-alignment results in A leaky funnel – limited means to map out and monitor what happens during your buyers’ journey from enquiry to close.
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.
How to Build an Outbound Sales Strategy in 60 Days - Bastiaan Janmaat, CEO & ...SaaStock
Bastiaan Janmaat presented "How to Build an Outbound Sales Strategy in 60 Days" on the Operator Stage at SaaStock 2016 in Dublin on September 22nd 2016.
SaaStock is Europe’s Conference for B2B SaaS at RDS, Dublin Ireland in September 2017
Watch the Video Here: https://www.saastock.com/blog/view/how-to-build-an-outbound-sales-strategy-in-60-days
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
What do top-performing marketing teams do differently from the rest of the pack?
This presentation for marketing leaders shares:
- Essential characteristics that define marketing organizations who have “cracked the code” to become best-in-class
- How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue
- The three types of marketing professionals on your team, and what it takes to lead and motivate each of them
- How to make marketing more relevant to the C-Suite
Webinar: 5 ABM Mistakes Most Marketers MakeMarketo
The biggest challenge every marketer faces with ABM is balancing maintaining the campaign’s strategy while keeping sales informed and engaged.
This is why we have joined forces with PFL and Dynamic Signal to review the top 5 common mistakes marketers make when rolling out an ABM strategy and hear how to recover from them.
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Marketing Operations: An Insider's Story of Implementing ABM Successfully usi...Cecile Thirion
Organized and moderated MOCCA webinar on how to measure Account-Based Marketing (ABM) impact on Sales and Revenue quickly.
- How to scope an ideal customer profile for ABM (and stick to it!)
- The best practices to coordinate account-targeting engagements between marketing and sales teams
- How to measure ABM effectiveness and then optimize your tactics and campaigns over time
Similar to Integrating Sales & Marketing to Create a Conversion Driven Culture (20)
SmartTouch® NexGen is a lead-nurturing CRM/Marketing Automation platform designed by real estate marketers for real estate marketers. It combines a robust lead nurturing sales CRM with innovative marketing automation.
SmartTouch® Geo is a breakthrough geofencing technology built specifically for residential home builders and developers. It combines location-based targeting, tracking, and mobile advertising all in one.
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
Real estate marketing agency specializing in digital marketing, email marketing, and lead generation marketing for home builders and residential developers. Presentation includes examples of real estate email marketing productions.
SmartTouch® NexGen is a lead nurturing CRM/Marketing Automation Platform built specifically for home builders and residential developers. Developed by the real estate marketing agency SmartTouch® Interactive.
Your Google My Business account is an important place for buyers to learn and gather information about you. It should go hand and hand with all of your marketing efforts. If your aim is to increase organic traffic to your website, build quality and informative content, and improve engagement with an overall goal to gain more leads, you need to start optimizing for your audience. The SmartTouch® team can help you get started today with a visibility check and more!
SmartTouch® Geo is breakthrough homebuyer geofencing technology built specifically for residential home builders and developers. It combines location-based targeting, tracking, and advertising all in one.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
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Integrating Sales & Marketing to Create a Conversion Driven Culture
1. Integrating Sales & Marketing to Create
a Conversion Driven Culture
Robert Cowes, President & CEO, SmartTouch® Interactive
Shant Samtani, Sales Manager, Esperanza Homes
Integrating Sales & Marketing
1
2. What’s this Session About?
Are your sales and marketing teams NOT at it again? When home sales are down, is it
Marketing’s fault for not generating quality leads or is it Sale’s fault for not working the
leads and following up?
This class will teach you how to overcome communication challenges and introduce
integrating Sales & Marketing to your teams, develop contests and incentives, and a
few other tips to create CRM power-users and experts in follow-up.
Integrating Sales & Marketing
2
3. What We’ll Cover
• Learn the key ingredients to develop a predictive Sales & Marketing plan
• Know how to enable measurement to track results
• Understand the process of transforming your Sales organization into a lead
conversion machine
• Maximize Sales & Marketing efficiency by working together
Integrating Sales & Marketing
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4. Integrating Sales & Marketing
4
Audience Question & Answer
4 Chances to Win
Hot/ColdTumbler
Today May 1
AllLines In
Find More Buyers, Sell More Homes
+
5. Integrating Sales & Marketing
5
Biggest Challenge
Today
• Marketing doesn’t communicate what
they are running and where.
• Sales doesn’t communicate back
what’s working and what’s generating
quality leads.
6. Marketing
• Helps you get a higher return on
marketing dollar investment
• Generates sales and marketing efficiency
• Ultimately predict the business outcome
with more reliability
• Drives accountability in your Sales &
Marketing Organizational Culture
Sales
• Creating an inclusive culture where
everyone knows what everyone does
• Cost per lead establishes the importance
of each lead
• If sales team understands and shares what
is working, marketing can give them what
they need to succeed
• Conversion ratio per lead source
• Cost per sale broken down by lead
source
Why does creating a Sales & Marketing Conversion Driven
Culture matter?
Integrating Sales & Marketing
6
8. Tres Lagos, Master-Planned Community in McAllen, Texas
2,500 Acres 5,000 Homes
25 Year Build-
Out
Integrating Sales & Marketing
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9. 1. Whisper Campaign & List Building
2. Pre-Grand Opening
3. Grand Opening Weekend
4. Post Launch Momentum
Tres Lagos Predictive
Model in Practice
(Q2/2016 – Launch Q3/2017)
Integrating Sales & Marketing
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10. Whisper Campaign
• When: Starts at least a year before Grand Opening (Q2/2016)
• What: List Building
• Where:
Landing
Page
Signage
Search &
Display
Social
Media
Pages
Facebook
Ads
Realtor
Emails
• Why: Stir interest, build a list, build a following
Integrating Sales & Marketing
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12. Expert Tip #1:
“A goal without a plan is just a wish.”
Integrating Sales & Marketing
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13. Landing
Page
Signage
Search &
Display
Social
Media
Pages
Facebook
Ads
Realtor
Emails
Buyer
Emails
SEO Media Buys Listing Sites
Reservation
Program
• When: 6 months before Grand Opening (Q2/2017)
• What: Share updates and add layers to your program
• Where:
Pre-Grand Opening
• Why: Generates awareness around the grand opening weekend, nurture leads from
listing building stage, gains momentum for the event
Integrating Sales & Marketing
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14. What We Did
• Worked through back up of 2000 leads
• Utilized the CRM, cold called,
aggressive follow up.
• Brought buyers to the Esperanza
Office.
What We Accomplished
• Establish confidence in the home
product using only a map on a TV
screen and hand drawn plans
• 94 pre-sales
Pre-Grand Opening (Sales)
Integrating Sales & Marketing
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16. Expert Tip #2:
Your list building and nurturing strategy
is what builds interest and advances shoppers
to buyers through the grand opening.
Integrating Sales & Marketing
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18. What We Did
• Effort, making sure your team is
touching every lead multiple times
• Booking tours, putting good notes in
the system for every tour and be-
backs
• Staying tight on the data
What We Accomplished
• Didn’t make it a sales event, made it a
lead gen event
• It was more important to get as many
registrations and people added to the
CRM as possible, than it was to get a
dozen sales
• RSVPs
Grand Opening Weekend (Sales)
Integrating Sales & Marketing
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26. How Sales Surpassed 96 Sold Homes
Integrating Sales & Marketing
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2.
Sales is
an effort
game.
4.
Put it in
the CRM
1.
Sales
Never
Sleeps
2.
Create
Great
Leadership
= 127
Homes
Sold
28. • Establish Sales and Revenue Goal
• 0.5 – 2% on Marketing
• Establish Conversion Metrics
• Forecast
• Lead Engagements
• Tours
• Sales
• Expected Cost per Transaction
Predicting results before you start.
Integrating Sales & Marketing
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Methodology of Predictive Performance Modeling
29. Average Sales Price $450,000
Total Estimated Sales 100
Estimated Gross Sales Revenue $45,000,000
% of Sales .89%
Total Spent on Marketing $400,000*
*Does not consider model home expenses, operating headcount, or realtor commissions.
How Do We Get There?
Integrating Sales & Marketing
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Predicted Results from 1% of Gross Revenue
38. Integrating Sales & Marketing
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Audience Question & Answer
Question 1
Q: What is the range of percentage of gross revenue most often
dedicated to marketing?
A: .5 – 2%
39. *Does not consider model home expenses, operating headcount, or realtor commissions.
Predicted Results | Approx. 1% of Gross Revenue
Integrating Sales & Marketing
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Average Sales Price $450,000
Total Estimated Sales 100
Estimated Gross Sales Revenue $45,000,000
% of Sales .89%
Total Spent on Marketing $400,000*
42. 1) Establish sales and revenue goals.
2) Establish % of marketing budget.
3) Apply conversion metrics based on capture rates.
• If you don’t have that data, industry benchmarks for Engagements to Tours
is 20%.
• And depending on market demand 10-15%
for Tours to Sales.
Integrating Sales & Marketing
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Recap:
46. Engagements
• Registrations (Online &
Onsite)
• Calls
• Driving Directions
Tours
• Converts lead engagements
to appointments
• Lead to Tour Conversions
Sales
• Tours to Sales Conversions
• Contracts to Closings
KPIs for Sales
Integrating Sales & Marketing
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47. Integrating Sales & Marketing
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Audience Question & Answer
Question 2
Q: What are the three types of meaningful engagements you want
to measure by channel?
A: Registrations, Calls, and Driving Direction clicks
48. Enabling Tracking of KPIs
Google Analytics CRM Google My Business
Integrating Sales & Marketing
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CallRail
58. Integrating Sales & Marketing
58
Biggest Challenge
Today
• Marketing doesn’t communicate what
they are running and where.
• Sales doesn’t communicate back
what’s working and what’s
generating quality leads.
59. Integrating Sales & Marketing
59
Put Yourself in a Sales
Person’s Shoes.
• Typically, don’t understand how digital
marketing works.
• Everyone on your Sales team needs to
know what everyone in the company
does and why.
60. Integrating Sales & Marketing
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Put Yourself in a Sales
Person’s Shoes.
• Does your sales team know what your
marketing budget is? Per sale?
• How much does each lead cost?
• What is your top lead source? Can
your Sales team answer this question
and prove it with data in your CRM?
For Example
Create an inclusive and educated Sales
Team!
61. Integrating Sales & Marketing
61
Tres Lagos
I knew nothing about construction,
marketing, etc. I knew I could sell.
This is how your Sales team feels!
62. Integrating Sales & Marketing
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Backup of 2000 Leads
• Learned how to use a CRM.
• Learned how to cold call.
• Learned the importance of following
up.
• Learned the importance of data and
metrics.
Sales never sleeps!
63. Integrating Sales & Marketing
63
Set Your Goals and You Will
Hit Them!
• Need 100 sales.
• Tour to contract ratio at Tres Lagos
last year was 15%, so I need 667
1st tours.
• Lead to tour ratio was 20% last
year, so I need 3,335 leads.
Does your sales team know how to
calculate that themselves?
64. Integrating Sales & Marketing
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Audience Question & Answer
Question 3
Q: To get 100 sales, how many tours do you need with a 15% tour
to contract ratio?
A: 667
66. Integrating Sales & Marketing
66
It is important that everyone on your
Sales team understands where the
community performance stands before
understanding where they stand.
This allows you to compare them to the
team’s data during your meeting.
Community Data
67. Integrating Sales & Marketing
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• “We are 19% through the year.”
• “We have 12% of our leads after
getting 31 leads this week.”
• “We are 20% through our tours after
getting 6 1st tours this week.”
• “We are 14% through our sales goal
after getting 4 sales this week.”
• “We are 8% through our closing goal
after getting 2 closings this week.”
• “OUR tour to contract ratio is 13%.”
Community Data
68. Integrating Sales & Marketing
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• Does your Sales team know how to
grade their own performance?
Personal Data
• How many tours does this sales leader
need to hit her sales goal?
69. Integrating Sales & Marketing
69
• “This week, I got 12/31 of the leads.”
• “I had 6 1st tours.”
• “I had 3 Be-Back tours.”
• “I got 2 sales.”
• “My stat line for the week is 12-6-2.”
• I have 7/11 sales for the quarter.
• I have 7/7 starts for the quarter.
• Have a 16% tour to contract ratio.
• I have a 3.63/4 customer satisfaction
score.
Personal Data
70. Integrating Sales & Marketing
70
• The list can be small or large, as long as
the Sales leader can justify everyone on
the list.
• Justify the “Contract Goal Date”.
• Does the lead score correspond with how
engaged the Sales leader says they are?
Hot Leads Report
• When was the last time the Sales leader
touched these “hot leads”.
• Make sure every hot lead has a lead
source.
• Have a conversation about each of these
and create a plan for how to execute on
each buyer’s hurdle.
• Do the exact same for your new leads
report and make sure all have been
touched.
71. Sales team meeting:
• Weekly, the Sales team meets and
prepares their individual data.
• Everyone on the team announces
their stats for the
week/quarter/year to the team.
1. Creates accountability.
2. Creates competition.
Integrating Sales & Marketing
71
If your sales teams can score the community,
and they can score themselves, they can also score each other!
73. Your Sales team competes for leads, tours, and sales.
How can we break those down and make them compete even
further?
Integrating Sales & Marketing
73
74. Integrating Sales & Marketing
74
Examples:
• If a prospect calls us, every Sales
leader’s phone rings at the same time
– first to answer gets the lead.
• Every phone call is recorded and
automatically emailed to every
Sales leader on the team – creates
quality energetic phone calls!
75. Integrating Sales & Marketing
75
Examples:
• Social media messages go to the first
to respond.
• Test: Message Esperanza Homes on
Facebook right now and say you
are interested in X floorplan.
Response WILL be in under 2
minutes by an actual person!
@esperanzahomestx
76. Integrating Sales & Marketing
76
Examples:
• First tour of the day goes to the sales
leader that got to the model home
first.
77. Integrating Sales & Marketing
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Examples:
• Create FAIR methods in which your
Sales leaders can steal each other’s
leads:
• If a new lead isn’t touched in 24
hours, it is fair game to be stolen.
• If a lead hasn’t been touched in 30
days, it can be stolen.
• If a contract goal date is expired, a
hot lead can be stolen.
• If a lead source is missing, your
lead can be stolen.
78. Integrating Sales & Marketing
78
Sales Life Cycle
Methodology
Classifications
• 01 – Ready to Act
• 02 – Ready to Act w/ Hurdle
• 03 – Desire to Purchase
• 04 – New Lead
• 05 – Assigned Followers
• 07 – E-Credit
• 09 – Homeowners
79. Integrating Sales & Marketing
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Model Home
Rules
Total 01’s: 0
Total 02’s 0
Total 03’s 13
Total 04’s 188
Total 05’s 260
Total 09’s
Total’s 461
Total 01’s: 0
Total 02’s 0
Total 03’s 5
Total 04’s 92
Total 07’s 3
Total 05’s 306
Total 09’s 13
Total’s 419
80. Integrating Sales & Marketing
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Make sure everyone knows how every Sales leader is
performing, companywide!
Post statistics and report cards weekly.
81. Integrating Sales & Marketing
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Audience Question & Answer
Question 4
Q: What is ONE way you can create a competitive environment for
the Sales team?
A: Any of the before examples/if you made up your own!
83. Integrating Sales & Marketing
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Don’t Quit the Upward Climb
• How often does your Sales team say,
“lead was not interested” and never
touches them again?
What do they have to lose?
84. Integrating Sales & Marketing
84
Don’t Quit the Upward Climb
• Can you prove that your sales team is
doing this?
• Lead score, last note date,
completed actions can track
how many times a sales leader
touches a lead.
86. Integrating Sales & Marketing
86
Can your sales team
answer these questions?
1. What is your highest converting
lead source?
2. How many tours does it typically
take you to close a sale?
3. How many leads did you get
during the 2nd week of April last
year?
4. How many leads and tours do
you need to hit your quarterly
goal?
87. Integrating Sales & Marketing
87
A CRM provides great tools, and
not using them is a huge
mistake.
• Everyone on your team should be able
to track every metric on their own.
• Every Sales leader should have a clear
understanding of how each lead got to
the CRM.
• Every Sales leader needs to
understand how the current
marketing campaign / marketing plan
impacts their sales performance!
90. Integrating Sales & Marketing
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And finally…
“Guild Surveys”
1. 30 days after buyer signs a contract.
2. 10 weeks into construction (right
around frame walk)
3. 50 days after move in (after final
walk of the home)
Creates even more accountability.
93. Marketing
• Helps you get a higher return on
marketing dollar investment
• Generates sales and marketing efficiency
• Ultimately predict the business outcome
with more reliability
• Drives accountability in your Sales &
Marketing Organizational Culture
Sales
• Creating an inclusive culture where
everyone knows what everyone does
• Cost per lead establishes the importance
of each lead
• If sales team understands and shares what
is working, marketing can give them what
they need to succeed
• Conversion ratio per lead source
• Cost per sale broken down by lead
source
Why does creating a Sales & Marketing Conversion Driven
Culture matter?
Integrating Sales & Marketing
93
94. Integrating Sales & Marketing
94
Robert Cowes
President & CEO
rcowes@smarttouchinteractive.com
(512) 659-6863
Shant Samtani
Sales Manager
shant@esperanzahomes.com
(956) 229-9203
Contact Robert & Shant
Editor's Notes
Actual Results for 2018: 96 predicted, 127 actual (How?)
Sales never sleeps.
Sales is an effort game, the harder you work, the more sales you get.
Constantly adjusting sales leader goals upward.
Someone misses their goal, keep goal the same next quarter.
Someone beats goal by 10%, adjust upward 15%.
If it was easy, anyone could do it.
Create great leadership:
Your sales team is your best training resource.
Empower your team to lead by example.
Is it in the CRM?
If its not in the CRM, you didn’t actually do it.
Establish the importance of recording data.
For the price of less than one home, you could sell a hundred.
This slide is a sample layout and it is not required, just a suggestion.
This slide is a sample layout and it is not required, just a suggestion.
For the price of less than one home, you could sell a hundred.
Typically, don’t understand how digital marketing works.
All marketing does is manage our website, provide marketing material, and give us leads, right?
Our new Master Planned Community – Tres Lagos:
I knew nothing about construction, marketing, etc.
I knew I could sell. This is how your sales team feels!
I was brought in to eventually be a sales manager but had to prove I could sell first.
First day on the job:
Smarttouch quarterly report on my first day.
I understood the importance of the data even though I didn’t totally get it.
We didn’t have a marketing team, sales manager, etc.
I got to start from scratch.
Whisper campaign before I got there – had 2000 leads. Key takeaways:
Learn how to use a CRM.
Learn how to cold call.
Learned the importance of following up.
Learned the importance of data and metrics.
Sales never sleeps!
Set your goals out front and you will hit them:
Set a sales goal.
Need 100 sales.
Tour to contract ratio at Tres Lagos last year was 15%, so I need 667 1st tours.
Lead to tour ratio was 20% last year, so I need 3,335 leads.
Does your sales team know how to calculate that themselves?
Weekly check-in meeting with each sales leader:
Bring community data, personal data, hot leads report, new leads report.
It is important that they prepare this data on their own to create accountability.
Looking at this data, leads are slow but we are still ahead on tours. Tour to contract ratio is at 13% and our goal is 19%.
Yes, leads are slow, but our lead goal is an annual figure and we will hit it – make sure they know that!
However, we have our tours, so where are our sales? Sales team’s fault for not converting.
If tours were low along with leads, then not sales team’s fault because we are behind on tours necessary for sales.
If your sales team understands this, they will understand how to improve on their own flaws! They will understand their own performance!
Life Cycle Stages – categorize every lead:
Every lead matters. How do you make sure every lead gets touched constantly?
Lead comes in as a new lead – 04 New Lead.
How long can a lead remain a new lead?
30 days.
How many 04s can a sales leader have?
As many as they can call every 30 days.
03 – Ready to Act.
An 04 transitions to an 03 after they have toured and shown interest.
An 03 must have contract goal date.
Contract goal date is expired, sales leader loses the lead.
05 – Lead:
An 05 is a lead that is not new or hot.
05’s are fair game to every sales leader.
02, 01, 00 – cover how lead moves through the pipeline.
Pipeline report per sales leader:
Which of these is more manageable and why?
Establish clear model home rules that create a competitive environment:
By getting your sales team to understand the data, they will become CRM power users.