The audience for this media product would be 15-21 year old males and females who enjoy rebellious styles and activities like heavy metal music, tattoos and piercings. They prefer going to local rock concerts over clubs and value independence over following trends. Both genders would dress in a dark, casual style featuring band t-shirts, jeans, and boots.

1. Question 4: Who would be the audience for your media product?

2. Demographic and PsychographicAge : 15 – 21Gender: Both male and female but it is more attracted to the male population.Psychographic: People who are about rebellion, hedonists, innovators, explorers, innovators and expeirencers.Demographics: On the Jicnar scale my audience will range from E/D as the people reading my magazine will be students and they wont have many qualifications or money. Plus my magazine is aimed for the more laid back, fun type of audience.

3. Interests/ProfileMy audience are the type of people who listen to bands such as Five Finger Death Punch, Devildriver, Opeth etc. They would rather go out to local metal gigs on the weekend then go to a club. They are the type of people who go to as many metal/rock concerts as they can and never get bored. They would try to learn to play a musical instrument like drums or guitar and stick with it. They would watch shows such as Futurama, The Simpsons, Family Guy, Scrubs and True Blood. They would drive around in old fiestas instead of new BMW. They are the type who would rather rebel then go with the crowd and be told what to do.

4. AppearanceBoth girls of guys would have long hair, they would of dyed it at least once and sometimes have crazy colours. Guys would wear dark jeans either baggy or skinny it doesn’t matter and usually they would have many chains/belts hanging from them. There t-shirts would be baggy band t-shirts from concerts they have been to and they would wear heavy big boots, vans or converses. The girls would usually wear skinny jeans but sometimes baggy as well, Sometimes they would have holes in them and wear a studded belts. They would wear tight band t-shirts and dark make-up around the eyes. They would wear either heavy boots, converses or flats.Both Male and Females would have various tattoos and piercings.