The target audience for the movie is teenagers ages 15-24, especially girls, as the film is about a socially isolated teenage girl and her struggles in school. It also targets white and black ethnic groups. Teenagers in the film will be depicted wearing everyday casual clothes like jeans, tops, and jumpers. The music teenagers listen to, like R&B, hip hop, and rap, as well as TV shows and movies they enjoy about difficult teenage situations, help establish the realistic setting and themes.