This document outlines best practices for using Maven, Git, and archetypes to standardize the process of building and deploying Adobe Experience Manager (AEM) sites. It recommends using the Maven simple content package or CQ Blueprints multi-module archetypes to generate new AEM projects. The projects can then be version controlled with Git and built/deployed to different environments via Maven profiles and the FileVault tool. This standardized approach aims to make the development process easier and more reproducible.