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1. Image Management
Services Proposal
Date submitted
Proposal Name
Client Name
User Assigned
Project Proposal
Client
Delivered on
Submitted by

2. Cover Letter for Image Management Services Proposal
Dear (Client_Name),
Thanks you in advance for considering us (company_name). We are delighted to tell you that we have a
history of creating and producing public affairs and outreach campaigns that produce effective results.
Our proven work in this field has given us confidence in our ability to reach your constituents. We take
pride for being selected to work for you. The scope of work is outlined in the proposal.
Our strategic process & recommendations will lay down the base for the refreshed approach to the
development of the strategic communication plan. Our public relations will support your brand in
creating and maintaining your public image. It will help you to position yourself as a market leader. You
know your product & we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and excited
in working with you to make big things happen.
Sincerely,
(User_Assigned)
(Company_Name)
2

3. Table of Contents
Next Steps
Your Text Here
Your Text Here
Statement of Work & Contract
Your Text Here
Your Text Here
Our Past Experience
Client Testimonials
Case Study
Our Capabilities
Services Offered
Customized Plan
Timeframe
Your Investment
Your Text Here
Your Text Here
Company Overview
About Us
Our Team
Project Overview
Project Context
Project Objectives
3

4. 4
Project Overview
Project Context
Project Objectives

5. 5
Project Context of
Image Management
Services Proposal
• Our in-depth analysis identified that
the firm needs to build confidence
among stakeholders as well as
customers not only in the product
but also in the brand as well as
company. Issues are–
• Customer impressions are
unsatisfactory
• Despite 50% of the market share
brand recognition is limited
• You are leading but nobody knows it
Current Scenario
• You offer best quality and largest
variety of products in the market
• Scientifically proven and evidence
• – based product development
• Excellent response to market
demands
Your Strengths
• Competitor is giving strong
competition by their better service
offerings
• It is time reclaim your position as
Go - To - Brand
Competitor Analysis

6. 6
• Creating buzz and positive brand image and recognition
• Building one positive media story per quarter
• Creating four key brand messages from all communications
• 100% increment in social media engagement with customers as
well as public
• We guarantee to provide minimum of 12 expert comments in
media stories
• Four speaking engagements for Ace CEO
• We promise to provide nomination for at least four industry
awards in next 12 months
Enlisted are the Objectives for
(Client_Name)
Project Objectives of Image Management Services Proposal

7. 7
Our CapabilitiesServices Offered
Customized Plan
Timeframe

8. 8
Influencer Outreach
We believe in building fruitful relationship with right people and we know that is
important to you. We initiate the process by researching and identifying influencers
and then goals establishment and plan of action.
We develop set of standards and our professionals will build a influencer strategy –
• Creating influencer personas
• Looking for potential partner that align with brand values
• Quick response to influencer’s needs and requests
• Aiding client in building relationships that is beneficial with influencer
Comprehensive PR strategy
We will manage, conceive and produce your unpaid communications through various
media channels with the intention to build positive image in public. Various means of
communications includes television, radio, print media, social media and blog posts,
etc. We will create a customized campaign that targets your key markets, reaching out
to different audiences with different message.For big picture media campaign we
require the following –
• Creating campaign for building better public image
• Designing website and maintenance
• Updating blogs
▪ Crisis management
Services Offered in Image Management Services Proposal

9. 9
We will build a cross – platform strategy across various
channels and our expert professionals will showcase your brand
in more creative ways. Brand awareness will be increased by
connecting with public and business growth.
Social Media PR Campaign -
The Social Media Strategy will include-
Social Campaigns and Promotions
Measuring Your ROI
Client Engagement Efforts
Social Listening
Content Creation
Lead Generating Campaigns
Social Selling
Services Offered in Image Management
Services Proposal contd…

10. Customized Plan for Image Management Services Proposal Building contd….
10
Activities Description Recommendations
Understanding you (client_name)
We initiate our process by getting to know you,
discovering who you are and get to know about your
goals
• Need to analyse your corporate personality and
sharing it with your stakeholders
Discovering your audience
• We have analyzed your audience, including
customers, prospects, media, employees,
shareholders, and the general public.
• After building a foundation of facts, we will
discover the perfect tone and communication mix
to engage, reach and persuade your target market.
• Identify stakeholders and profile creation
• Brainstorming key messages that are going
educate, inform, engage and entertain you
audience
Key messages defining
We now strategize and prepare and test four to six
key messages in collaboration with you team for you
PR strategy for next 12 months
• Generating and testing key messages with
audience members and groups
• Creating mock-ups and samples for various
communication tools and tactics for key messages

11. Customized Plan for Image Management Services Proposal Building contd….
11
Activities Description Recommendations
Strategies and Tactics
Customized plan creation with specific PR strategies,
tools and tactics
• Building media relations – news releases, media
pitching, generating positive news coverage
• Editorial calendar
• Crisis management
• Developing social media plan
• Improving stakeholder relations – customers,
general public, employees, media
• Building speaking engagements – reputation
building, trust and credibility
Measuring results
We will figure what has worked out for you so far so
that your investment is paying off
• Monthly reports portraying investment value
• Key performance indicators and metrics
• Performance measuring tools for results analysis
on daily and weekly basis

12. Timeframe for Image Management Services Proposal Building Activities
12
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9

13. 13
Your Investment
Your Text Here
Your Text Here

14. 14
Description Months Price
Startup retainer fee $3,000
Services rendered –
• Influencer Outreach
• Comprehensive PR strategy
• Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total
Your Investment in Image Management Services Proposal

15. 15
Company Overview
Your Text Here
Your Text Here

16. 16
About Us for Image
Management
Services Proposal
• Ever evolving PR in communications marketing and
digital to aid business & brands of future
• Founded in 1985 as leading global communication
marketing firm partnering with leading businesses
and organizations
About Us
Our Mission
• Ensure growth of customers by influencing attitudes
and behaviors in complex world by building strong
relationships
• Your text here
Core Values
• Bringing out our best for our clients
• Trusted partner
• Stay creative in client's growth
Contact Us
• Your text here
• Your text here

17. 17
Katherine Reynolds
CEO
Morgan Ryan
Media Relations
Marquis Salazar
Social Media Analytics
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Our Team (1/2)
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18. 18
Katherine Reynolds
CEO
Morgan Ryan
Media Relations
Our Team (2/2)
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needs and capture your audience's attention.
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needs and capture your audience's attention.

19. 19
Our Past Experience
Client Testimonials
Case Study

20. 20
Client Testimonials (1/2)
Rowan Hooper
Designation
Company Name
Lewis Spencer
Designation
Company Name
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21. 21
Ben Watts
Company Name
Company Name
Dexter Turner
Company Name
Isabella Owen
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Client Testimonials (2/2)

22. Case Study for Image
Management Services Proposal
The beauty product was targeting women and were focusing to feature only real
women so that the future generation able to develop positive relation with their
appearance and wanted to bring out this change in the industry.
Beauty Product XYZ
Impact
Positive conversion
rate – 88%
Increased brand favorability especially
among millennial women
Earned media impressions - +12.2 million
with more than +5 million views
Our firm (Company_Name) brought out various ways through which it can cater real
beauty
Collaborating with real women to share their personal stories
Campaign was launched women were asked to share their personal story in order to
define new horizons of beauty
The crew of all women was assembled to portray women’s perspective in better way
TV commercial and short films were made
Social influencers, loyal fans were engaged to carry conversation forefront
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23. 23
Statement Of Work & Contract
Your Text Here
Your Text Here

24. Statement of Work and Contract for
Image Management Services Proposal
24
Contract
• 3 week opportunity to review our week and provide feedback
• We will meet once a month for consultation regarding analytical review and recommendations
• Not liable to the firm and third party for damages
• We will develop a content strategy for blog post
• Monitor your website performance
• We do not provide hosting
• Your text here
• Your text here
Services Rendered
• Agree to put our best efforts in return we expect your cooperation in providing
needed information regarding to website
Mutual Cooperation
Date: {Date_Submitted}
Between "us", {Company_Name}, and "you", {Client_Name}
You {Client_Name}, located at {client_address} are hiring {Company_Name}
located at (address) to perform public relations services for the estimated total
cost of $XXXX as outlined.
Statement of Work

25. 25
Terms of Payment
• Fifty percent of initial fees at the
point of contract signing and it will
act as deposit
• Remaining 50% will be billed at
end of first month
• We will provide you with
necessary documents like
purchase order number and
invoice regarding information
• Your text here
Plans Cancellation
• Right modify, reject, cancel
or stop at any point
processes but are imbibed
to reimburse us all costs &
expenses
• Your text here
• Your text here
Confidentiality
• All efforts to preserve
confidentiality of information
• Your text here
• Your text here
Terms and Termination
• This agreement should
commence from (date) and
shall continue till termination
by either party by not less
than 60 days notice given in
writing
• Your text here
• Your text here
Statement of Work & Contract
For Image Management
Services Proposal Contd…

26. 26
Next Steps
Your Text Here
Your Text Here

27. {User _ Assigned}, { User _ Title}
Signature
Proposal Lead
{Client _ Contact _ First}, {Client _
Contact _ Last} {Client _ Name}
Signature
Default Contact
27
It is requested to read the contract to get the understanding of the
details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to
lay a solid foundation for better work relationship.
• We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
• Feel free to contact
• Your Text Here
• Your Text Here
Next Steps for Image Management Proposal Services

28. 28
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
Contact us

29. 29
Additional Slides

30. 30
Goal
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03
Vision
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02
Mission
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01
Our Mission

31. 31
Preferred by Many
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Values Client
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About
Us

32. 01
02
03
04
Roadmap For Process Flow
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33. 33
Days60Days30 Days90
30 60 90 Days Plan
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34. Monday Tuesday Wednesday Friday Saturday Sunday
Name Here Text Here -
Name Here - Text Here
Name Here - -
Name Here - Text Here
Name Here - Text Here
Weekly Timeline With Task Name
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