Social Media & Event Marketing

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Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.

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Social Media & Event Marketing

  1. 1. Social Media & The Future Of Event Marketing Prepared by: Gemma Craven October 30, 2013
  2. 2. Social Media & the Future of Event Marketing • Social media today • Why social media and events? • The four stages of an event • How do I plan for social media?
  3. 3. Why Social Media & Event Marketing?
  4. 4. Why Is Social Media Important? 1. The way we obtain information has changed 2. Search is now key in our online discovery process 3. Social networks are our connection point 4. Mobile and mobility are more important than ever before
  5. 5. Some Vital Social Twitter Statistics 1 in every 13 people on Earth is on Facebook Almost 1 million accounts are added to Twitter every day Over 6 billion hours of video are watched each month on YouTube
  6. 6. We Talk About Remarkable Experiences
  7. 7. Events Give A Moment In Time
  8. 8. Core Components of Social At An Event
  9. 9. Organize With Social
  10. 10. Choose A Social Tool For Event Planning
  11. 11. Involve the Crowd In Your Agenda • Crowdsourcing can drawi in an audience to an event by asking them to help shape the agenda • Ask your audience to participate in something linked to the reason they are at the event • Make it simple • Crowdsource in plenty of time to action the crowd’s decision
  12. 12. Social Media Connects You To Recommendations • Tools and services like Yelp or Angie’s List can help connect with others who have had similar experiences, used suppliers, locations and more
  13. 13. Promote On Social Channels
  14. 14. Pre-Event: Drive Agenda & Attendee Excitement • • • • Establish a social presence to enable promotion of the event Publish any speakers details Set up calendar of content and start to tease this on social channels Create an event hashtag for use throughout the event
  15. 15. Short Form Video Is Quick & Effective 15
  16. 16. Find & Engage With Influencers
  17. 17. Engage With Attendees During The Event
  18. 18. During Event: Amplify Speakers & Content • Stoke conversations around important influencers at event • Use social channels to release exclusive content to attendees • Use real time tools (Twitter) to track, participate in and showcase trends to other attendees • Encourage attendees to create content throughout the event
  19. 19. Create Displays Using Social Media
  20. 20. Think About What Your Attendees Are Doing • Ensure you are not asking your attendees to do something that does not align with what they are doing at the event • Build around core elements of your session with social media activations • Be sure to do a thorough scout of your venue with your social media plan in hand • Engage a conversation manager to help manage this @gemsie
  21. 21. Extend The Lifetime
  22. 22. Create a Social Hub To Extend Content 22
  23. 23. Share Images And Content
  24. 24. Allow Attendees To Make Lasting Connections • Social channels enable attendees to make lasting connections after the event and continue discussions • Provide recaps and useful assets for sharing (images, playlist, video) • Track trends and reach to understand full volume of conversations at event • Social feedback is vital for understanding future event themes
  25. 25. How Can I Plan For Social Media At My Event?
  26. 26. Plan Your Approach Define Listen Know Social Insight Search & Behavior Insight Create Community Management Drive Learn Social Advertising Social Experienc e Content Activation Performance Measurement Content Syndication Digital Media Relations Optimization Influencer Management
  27. 27. Look To Large Scale Sporting Events To Learn
  28. 28. Thank You – Let’s Connect! Gemma Craven Email: Twitter: Linkedin: gemma.craven@ogilvy.com @gemsie linkedin.com/gemsiecraven

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