A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category

1. Real Estate Marketing
Road Map Plan:
Commercial Retail

2.  Market Study: Scenario/SWOT-Analysis/Competition
 Goal Setting: Defining Timeline
 Strategy Plan: Formulating Scheme
 Action Plan: Execution
 Outcome/Result: Target Achievement
Index Plan: Commercial Retail

3. Initial Phase 1 – First Quarter: Digital
Marketing/TeleMarketing
Mid Phase 2 – Second Quarter:
Generate Inquiry/Personal
meeting/Followup
Final Phase 3 - Third Quarter: Deal conversion
Goal Setting:
Defining Timeline

4. Market Study
Scenario
 To Collect & Analyse
current market data:
Rates, Trending Features,
Customer Likes & Dislikes,

5. Market Study
SWOT Analysis
 To analyse the property
over four parameters

6. Market Study
Competition Analysis
Criterion
 Features
 Price (Offers)
 Service (Facilities &
Aminities)

7. Strategy Plan: Formulating Scheme
Digital Marketing
 Objective: Generate more
business enquiries
 Medium: Online
 Formulate Unpaid & Paid
strategy for online
marketing
Traditional Marketing
 Objective: Generate enquiries
 Medium: Telecalling, Meetings, Brochures, Events etc.
 Formulate & plan to pitch the target customer with a business
plan

8. Strategy Plan Formulation
Traditional Marketing
Traditional Marketing
 Events & Seminar
 Word of mouth
 Printed Media: Newspaper, Magazine Ads, Brochures etc
 Broadcast media: TV
 Direct Mail: Flyers, Catalogs, Postcards
 Outdoor Media: Hoarding, Billboards
 Telemarketing: Calls, Fax etc.

9. Strategy Plan Formulation
Digital Marketing
 Website: Search engine high ranking, Bringing High
traffic, Keyword search
 Onpage/Offpage Factors: Creating Backlinks
 Web Analytics
 Paid & Unpaid Strategy: Google Ad sense
 Social Media: Facebook, Instagram etc
 Content Marketing: Blogs, E Books, Guide
 Online Campaign: Remarketing, Customised Targetting,
Remarketing
Digital Marketing

10. Action Plan: Execution
Good Teaser: Digital Medium
 Creates positive vibe
 Imposes awareness
 Induces business enquiry

11. Action Plan: Execution
E Mail Marketing
Business Proposal
 Shows strength of property
 Induces enquiry
 Briefs salient features
 Brand presence

12. Action Plan: Execution
Making Headlines with
fresh arrival
 Objective: Generate
more business enquiries
 Medium: Online
 Formulate Unpaid & Paid
strategy for online
marketing

13. Action Plan: Execution
Good Brand Campaign
 Builds confidence among
investors
 Consistent hammering
 Promotes success story

14. Action Plan: Execution
Occasional Festive Offer
 Induces business enquiry
 Taking Benefit of
opportunity based festivals

15. Action Plan: Execution
Occasional Festive Offer
 Induces business enquiry
 Taking Benefit of
opportunity based festivals

16. Thank You