The document outlines a proposal for brand event marketing, presenting the company as a career coaching partner aimed at enhancing executive leadership and management skills. It details the strategic approach to event promotion, identifying target audiences, marketing goals, and a budget allocation for effective outreach. Additionally, it includes an event timeline and next steps for collaboration with clients to achieve personal and professional development objectives.

1. Proposal For Brand
Event Marketing
C o m p a ny ( C o m p a ny _ N a m e )

2. COVER LETTER FOR BRAND EVENT MARKETING
Dear {Client_Contact_First} {Client_Contact_Last},
Company Name/client name} are pleased to introduce our self as a career coaching partner for executive’s leadership
and management skills development. We provide services to facilitate gentle exploration of your needs, motivations,
skills and thought process in order for you to identify your own solutions and actions, With an experience of XX years,
our goal is to drive value into your organization-help the students to achieve the goals that you set-and support our
client in personal and professional development.
We provide our assistance to:
› Improve our clients' leadership skills, confidence and presence.
› Achieving the ‘stretch goals’ and business results.
› Help in Career advancement, including promotion and higher level projects.
› Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}
2

3. TABLE OF CONTENTS
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Company Description
› About Us
› Our Team
› Client Testimonial
Terms and Agreement
Next Steps
3

4. TABLE OF CONTENTS
Company Description
› About Us
› Our Team
› Client Testimonial
Terms and Agreement
Next Steps
4
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget

5. SUMMARY OF BRAND EVENT
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Event
› Attract at least 3,000 people to the event
› Increase attendance at our event by 20% on previous year
(from 1,000 to 1,200).
› Increase participation by at least 20 %
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
Key Event Marketing Goals
5

6. Primary Target Audience:
› Define the people: Add Text Here
› Age Group: XX-XX yrs
› Gender Ratio: 30% Male and 70% Female
› Area/Location – Add Text Here
› Socio Econimic Group: Add Text Here
Secondary Target Audience:
› Define the people: Add Text Here
› Age Group: XX-XX yrs
› Gender Ratio: 30% Male and 70% Female
› Area/Location – Add Text Here
› Socio Econimic Group: Add Text Here
Described below the details of main group audience & second most important target audience that event want to attract-
KEY TARGET AUDIENCES
6

7. STRATEGIC APPROACH TO BRAND EVENT MARKETING
Key Strategies Summary
Effectively promote the event through increased marketing
activity in local and national press and online.
Key Initiatives Summary
› Enhance existing website
› Establish specific promotional plan detailing
target markets, times, methods etc.
› Establish media partnerships
7

8. Strategic Partnerships with Local Trade
Groups, Institutions, & Companies
Event Websites
Search Engine Marketing
Facebook Advertising
Video Advertising
SEO
Television & Radio Advertising
WAYS TO PROMOTE BRAND EVENT MARKETING
8

9. Analytic Current situation
Goal
(by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Analytic Current situation
Goal
(by event date)
Current likes on
Facebook
20,000 27,000
Current Twitter
followers
4,000 6,000
Text Here - -
Database Current situation
Goal
(by event date)
Past attendees 2,000 4,000
Sponsors,
partners,
supporters,
donors
50 70
Other
stakeholders
600 2,000
Web Analytics Email Marketing AnalyticsSocial Media Analytics
SITUATION ANALYSIS FOR BRAND EVENT MARKETING
Identify the key additions and changes to your
website as you get closer to the event
Outline your existing social media reach, how to
build it and how to promote your event
Outline the size and source of your email
database, how will it grow and communicate
9

10. BRAND EVENT PROCESS MAPPING
Process Aim Approach Touchpoints Priority
Your text here Your text here Your text here Your text here Your text here
Your text here Your text here Your text here Your text here Your text here
Your text here Your text here Your text here Your text here Your text here
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11. BRAND EVENT MARKETING TIMELINE 1/3
› Final email blast, social & blog
› Attendance Referrals
› Phone
› Influencer Outreach
Last Call
› Regular email, social, blogging
› Thought leadership & guest posts
› Early Bird discount(s)
› Paid Promotion
Day - to - Day
› Launch Email
› Press Release
› Blog & Social
› Partnerships
Event Launch
› Pre – Event Page
› Social Media Announcement
› Blog Post : Mission Statement
› Partner Outreach
Pre - Event
11This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

12. 5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define event goals
Source venue options
Finalize speaker
reach out list
Compose
sponsorship strategy
Reach out to sponsors
Create social
media campaign
Reach out to
blogs for backlinks
Optimize SEO ranking
Publish event
lead up vlog series
BRAND EVENT MARKETING TIMELINE 2/3
12This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

13. BRAND EVENT MARKETING TIMELINE 3/3
Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing
13This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

14. Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget › Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
› Radio Co
› Printing Co
› Design Co
› Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue › Tourism business $500 $500
Sponsorship › Council $2,000
Total $7,500 $5,000
Expenditure
Design › Design Co $500 $500
Printing › Printing Co $1,000 $1,000
Website › Website Co $500
Social media › Social media Co $500 $500
Signage $1,000
Advertising:
› Radio Co
› Newspaper Co
› Magazine Co
› Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000
BRAND EVENT MARKETING BUDGET
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15. TABLE OF CONTENTS
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Company Description
› About Us
› Our Team
› Client Testimonial
Terms and Agreement
Next Steps
15

16. ABOUT US FOR BRAND EVENT MARKETING
Founded in: 1956
Background:
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing your
personal short- & long-term financial goals, creating & implementing
processes for regularly reviewing & evaluating how your portfolio is doing,
and maximizing your return on investment over time
Company’s Vision:
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audience's attention.
Company’s Mission:
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17. 17
OUR TEAM FOR BRAND EVENT MARKETING (TEMPLATE 1 OF 2)
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here, Designation Here
Name Here, Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company

18. 18
OUR TEAM FOR BRAND EVENT MARKETING (TEMPLATE 2 OF 2)
Name Here, Designation Here
Name Here, Designation Here
Name Here, Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company

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Client 1
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Client 2
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Client 3
CLIENT
TESTIMONIALS
FOR BRAND EVENT
MARKETING
19

20. NEXT STEPS FOR BRAND EVENT MARKETING
Our Investment and Financial Management team
will meet with you to review goals, set benchmarks,
and develop a plan.
Your investment & financial plan will cover personal
financial planning, budgeting, investments, insurance,
estate & tax planning, & charitable giving.
Please contact us to schedule an appointment;
contact details are mentioned at the end of
this document.
20

21. Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
CONTACT US FOR BRAND EVENT MARKETING
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22. 22
ADDITIONAL SLIDES

23. OUR MISSION FOR BRAND EVENT MARKETING
Vision
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Mission
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Goal
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24. TIMELINE FOR BRAND EVENT MARKETING
START END
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2016
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2017
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2018
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2019
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2020
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25. This slide is 100% editable. Adapt
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60 DAYS
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30 DAYS
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90 DAYS
30 60 90 DAYS PLAN FOR BRAND EVENT MARKETING
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26. ROADMAP FOR BRAND EVENT MARKETING
START
END
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