DIGITAL BRIEFING 2010 – Mobile Business Innovation
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The document discusses the nature of mobile and provides five rules for developing mobile applications and services. It notes that mobile is always with us, reinvents interaction models through built-in hardware features, and is personalized. The five rules are to focus on simplicity, understand that context is key, develop both apps and mobile web, utilize advanced device technologies, and leverage users' existing digital ecosystems.
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DIGITAL BRIEFING 2010 – Mobile Business Innovation
- 1. UNDERSTANDING THE NATURE OF MOBILE Creuna Digital Briefing 2010 Mobile Business Innovation #DigitalBriefing
- 2. THE SPEAKERS Fredrik: +46 733 137 077 fredrik.hornsten@creuna.se twitter.com/hornsten Martin: +46 733 113 172 martin.deinoff@creuna.se twitter.com/martindeinoff
- 4. WE ARE AT A BREAKING POINT
- 10. MOBILE ...is with us all the time ...reinvents interaction models ...uses built-in hardware features ...has built in personalization PERSONAL
- 11. THE FUTURE IT DOES NOT END HERE
- 12. MOBILE NOW
- 13. It is with us all the time
- 15. Let me show you!
- 16. Let me suggest a wine for that fish?
- 38. Social hub!
- 39. Built in payment
- 40. BEING MOBILE
- 41. WE ARE MOBILE
- 42. “THE BEST DEVICE IS THE ONE YOU HAVE WITH YOU”
- 43. “THE BEST DEVICE IS THE ONE YOU HAVE EASY ACCESS TO”
- 44. “THE BEST DEVICE IS THE ONE THAT IS BEST FOR THE TASK”
- 50. wake up - check mail read the news - breakfast subway - Facebook Google Docs - at work on the way home - recipe on the smartphone account balance - while shopping in the sofa - game + tv + music + webb +... MICRO TASKING
- 52. OK... CONTEXT IS PRESIDENT BUT CONTENT IS STILL KING
- 53. MOBILE STUFF IS COOL BUT IN THE END OF THE DAY IT’S JUST TECHNOLOGY
- 54. MOBILIZE
- 55. Source: Morgan Stanley 2007 2010 2013 2016 Desktop Internet UsersMobile Internet Users Mobile will rule them all by 2014!
- 56. Mobile first! Gives you an easy start Market is exploding Extends your opportunities Keeps you focused
- 60. Think about: Mobile limitations provides focus - keep it that way! Prioritize and don´t be afraid to skip features Focus on the users task and optimize for it
- 63. Think about: Think user-goal not platform Be focused, tie closely to a specific context Physical conditions like light, noise and temperature Open API’s can do the work for you
- 65. It´s all about usage 0 12,5 25 37,5 50 Symbian Blackberry Apple Microsoft Android Other Market share App download and usage % Gartner Q1 2010: Market Share AdMob Operating System Share, May 2010
- 66. ...and web as a long term solution!
- 67. Think about: Define Your Audience Look at the downloading and usage pattern Look at the ecosystem around the app Always build web for the long-run!!!
- 68. Users have advanced technology - use it! 4
- 70. Think about: The different terminal sensors are your connection to the physical world Only do what can not be done with usual means, remember the flaws Use the technology to extend your product The development can be costly, try to use mashups and do careful ROI
- 73. Think about: Use the fact that the mobile is personalized Build in connections to social networks Use built in payment and service systems
- 75. THE SPEAKERS Fredrik: +46 733 137 077 fredrik.hornsten@creuna.se twitter.com/hornsten Martin: +46 733 113 172 martin.deinoff@creuna.se twitter.com/martindeinoff
- 76. UNDERSTANDING THE NATURE OF MOBILE Creuna Digital Briefing 2010 Mobile Business Innovation #DigitalBriefing