This document discusses potential future developments for laptop and tablet PCs. It outlines several areas for improvement, including refining size and weight, improving hardware, enhancing the user interface, enabling document sharing between devices, integrating with smart home systems, and introducing new customer clusters through accessories. The document also examines trends in younger consumer preferences and adapting designs for various environments.

1. iPad , What’s next?
What s
Pathfinder 3.0, March‐28‐2011

2. L
LAPTOP
• New CMF
• Document Sharing
• Refinement in size & weight
between several
• Improvement in hardware
PCs in home
• Improvement in UI
Improvement in ID Improvement in New
Short Integrated with Smart Long
& Functions Sharing Customer
Term Home Control Center Term
Clusters
• Refinement in size & weight • Sharing by multiple users
• Improvement in hardware • Inclusive usage between
PAD
• Additional value from different family scenes
accessories

3. Emotional Designs
1 Better User Experience

4. The generation born in 1980s’and the1990s’ are becoming the main Differ environments are consisted by other people, the physical settings
stream consumers. The generation after 80s’ is comparatively As portable personal electronic consumer products, laptop and pad have
conventional in consumption; While the generation after 90s’ focus more great freedom in using environment
on emotional, pretentious and symbolic value in consumption
,p y p
Consumers Environment
Emotional
Products Improve the Emotional Value
by design

5. Objectified communication
A
As personal electronic consumer product, all the
communication of laptop is internalized on the screen
facing the user. The operation creates an isolated space.
While in use, A cover can be used to express the user’s
character and attitude.
LED is often used in mobile
phone cover in order to show
time, incoming calls.
The LightPool cell phone of
Iida combines art and tech
by using sound and light.
Transform A cover to a platform
for showing and communication
with LED and other dynamic
effects, improving the emotional
design value
Specific LED illumination effects for special holiday themes

6. Characteristic CMF
B
Rather than modest and traditional designs, the 80s’ and
90s
90s’ generations are more inclined to personal ID to show
The Sony VAIO CA and VAIO CB
their own characteristics series use fluorescent green and
Even for business computer, should express itself more orange color .
beyond its specialty Bright & Fresh Color
Modest Cool
Traditional
Individualized Daring
Dull
Personal
P l
New Effect in Material
The A cover of Toshiba’s Dynabook
Qosmio T750 uses multilayered nano
films. With view from differ angles, the
color can change from blue to lilac.

7. Adaptation to various environment
C
• Capable to adapt to various
situations
• Personal definition of form and
appearance
In Café
Outdoor
Mobile
In Office
HP improved the thermal system
by bringing new technology
“CoolSense”to adjust the
temperate of laptop by sensing
t t fl t b i
changes in user’s touch and
breath.

8. Transition from Traditional Control/Input to Multi-touch
D
The combination of PAD
The slide-out keyboard was
and keyboard not only
at first implement to cell
increases the portability
phones, but recently used
of tablet pc and
p
on some MIDs
convenience of the
Without the touch screen,
touch screen, but also
the PC did not change
much, just like an upgraded Slide-Out/ makes the keyboard to
be used more
edition of cell phone
comfortably. The
Ball and Trunnion Joint keyboard l
k b d also provides
id
an external power supply.
Multi touch brings new PAD KEYBOARD The keyboard can not be
usage to tablet PC replaced in recent future, as its
control mode is more in line with
general users’ behavior

9. 2 Refined size & weight

10. Shrinking Market
Replace
Reduce the
Bigger Size hardware
MID size,
PAD comes back integrate to
All-in-one
Suitable weight
for long time’s
f
HOLD
LAPTOP
more portable size
• Use clean side lines to produce
thinner and lighter appearance
• Decrease the physical weight

11. 3 Greener Energy

12. Series of disaster cause the worldwide attention of
“Environmental Protection”
Solar Energy
gy
Recently, a disastrous
earthquake and tsunami
occurred in Japan.
The
Th more f frequently
tl
happened disasters
cause more and more
attention to
environmental protection
and low-carbon lifestyle.
y
Transfer solar energy into working
energy

13. 4 Improvement in Interaction

14. What is NEXT after multi-touch?
Gesture Control
Gesture control is being used in cell phone. The front camera
provides video call function and also a new UE, gesture
control, in game.
eyeSight published Natural User Interface (NUI) that helps
Android-system device to use gesture to control cell phone.
Multi-touch
?
Somatosensory Tech Gesture Control

15. Comprehensive Accessories
5 More Colorful Additional Value

16. The magnetic protective cover “Smart Cover” of
iPad 2 brought additional value for tablet PC to a
new height
height.
No matter what usage it provides, at least it sales
well.
Carry
y
Can’t be held for long
Others
Protection
?
Fragile Screen
Game Need for More comfortable control
Use brand to integrate all kinds of access-
g
ories to provide better user experiences
and increase sales

17. 6 Universality in differ Scenes

18. Share in family scenes
Use module product system to
Households have differ needs in differ scenes,
p
provide different functional
thus products need equivalent functions
components on a unified product
architecture
Kitchen
Living Dining
Room Room
The Smart Cover of iPad
Recreation Bathroom 2 can be attached to fridge
Area
surface. Housewives can
watch TV while cooking, or
download online recipes.
Toilet

19. 7 New Consumer Cluster

20. iPad is becoming more and more popular
Most target among the elder for its easy operation.
Japan, USA, China, France and some other
consumers are the countries are now facing serious aging
4 groups as below Age
A problems,
problems so the Apple will gain big profit
from elder people.
The college
Students students are Elder Basic Consumer
the major
?
Clusters
White- part of this The Target Consumers
group Elder
Collar
Potential Consumers
Business
Game Player Business
People
People
Business
People College Students/ Collar
White
White Collar
Elementary/ Game
Middle Students
?
Player
School
Student
Infants
Younger
g
Expenditure
Less Under parents guidance, children are More on PCs
getting more and more familiar to
electronic consumer products, such as
cell phones, computers and digital
cameras.

21. Homework
Guidance
Arrangement Children
Education Pad
and Correction
dC ti
Teachers Parents
Communication
3yr 4yr 5yr 6yr 7yr 8yr
Kindergarten Primary School

22. Laptop/PAD for the Elder
p p
Description：
• Slow reaction
• Weak understanding and learning ability
Needs：
• Communication
• To express their feeling Technology is just a tool
• High quality and comfortable life
rather than SCARE
The electronic products for the elder
should be :
• Easy to operate
iPad s
iPad’s touch screen with function to amplify words can be
words,
• Explicit user interface
used as E-book and newspaper reader. It satisfies the
• Interactive Virtual Community elder very well.
• Additional value as health monitor etc.

23. 8 Smart Home Control Center

24. Digital era is gradually integrating into our lives, bringing 3G Network
more than just convenience, but also new opportunities
for personal computers entering people’s daily life
people s
Smart Home
As a portable network device, it
can provide a platform with 3G
network technology,
Intel released a new concept phone which will be the introduction microelectronics and control
of a new idea for integration of cell phone to smart home. technology, to connect all home
appliances through the man-to-
The core function of this concept phone is no longer receiving machine or machine-to-
hi hi t
calls, but becoming a home control terminal: monitor and control, machine method to achieve the
weather forecast, stock information, control of household family communication and
appliances, etc. information sharing between
devices

25. Sam Xu
Location：Shanghai, china
Phone：+86-21- 61722277
Mobile：+86-13818185922
Web：www.originplus.com
Mail：sam.xu@originplus.com