The document outlines the services offered by Catch the Moment, a company specializing in event marketing through innovative photo and video activations. It emphasizes the importance of capturing attendee engagement and data to create emotional connections with brands, utilizing technologies like green screen, QR codes, and RFID for enhanced interactivity. Additionally, it highlights the tools available for data collection, online integration, and post-event analysis to help clients effectively convert leads into customers.

1. Connect, Capture & Convert!
2011 Capabilities Directory
CATCH THE MOMENT event photo entertainment
1.877.895.8700 | catchthemoment.com

2. THE MARKETING LANDSCAPE
Traditional forms of marketing
are UNDER ATTACK.
Consumers are hit with
3,000-5,000 impressions daily.
Clients are seeking innovative
solutions that offer new and
exciting ways to reach their
target audience.
Event Marketing
brings brands to life.

3. The Power of Event Marketing
52% of marketers say EVENT MARKETING
is the best way to build a relationship.
Source: Event Marketing Institute

4. HOW TO BREAK THROUGH
THE CLUTTER

5. SPONSORSHIP ACTIVATION
is now the critical element
to break through.
ACTIVATION IS OUR SPACE

6. Q: Why Photo/Video Activation?
+ Fun Onsite Activity
+ Generates Incentive
to transition from
onsite to website
+ Opportunity for
Onsite or Online
Surveys
+ Stimulates Viral
Marketing
A: The one thing everyone keeps is
a photo or video of themselves!

7. CONNECT
with your potential customers

8. connect: Create an experience within an experience
to start the emotional tie to your brand
Step 1:
VISITORS
POSE FOR
A PHOTO
OR VIDEO
Step 2:
VISITORS
RECEIVE
BRANDED
RETRIEVAL
CARD

9. connect: Green Screen Photos
Love the
Pictures!
It was a
Great
Success!

10. connect: Green Screen Photos

11. connect: Green Screen Photos
+ SPECIAL E FFE C T S
+ ACTORS/ACT RE S S ES
+ LOOK-A-L IKE S
+ LI CENSE D CHA R A C T ER S

12. connect: Green Screen Video
See Sample
See Sample

13. connect: Roaming/Candid Photos
Mobile Systems
allow connections
ANYWHERE!

14. connect: QR Coding
STUDIES SHOW THAT 28%
+ Mobile marketing
OF ALL CELL PHONE USERS
OWN A SMART PHONE
+ Immediate data
collection possible
+ Onsite to online
interaction
+ Fun interactive
possibilities
QR codes make rich
+ Promotional
scavenger hunts and relevant interac-
tions possible, and
+ Checking in on
foursquare
they do it quickly!
Microsoft Tag technology also
available. Feel free to try it out.
Get the free mobile app for your
phone at http://gettag.mobi

15. connect: Prizes & Sweepstakes
+ Prizes &
Sweepstakes
+ Great for building
a database
+ Winners become
lifelong brand
advocates
Catch the Moment partners with a third party to offer onsite
prizes or sweepstakes locally, regionally or nationally.

16. connect: With PhotoPlay
photo play
NEW!

17. connect: With PhotoPlay TRY
IT
OUT
+ Our newest web
based application
+ Change background,
borders & frames
+ Add event specific
photo elements
+ Upload your own
photos for editing

18. connect: 3D Technology
Catch the Moment takes lead Add a New Dimension
generation and even activation to Event Activation
to a whole new dimension.
Our latest 3D Technology gives CHE
OUT CK IT
ON
your prospects a unique and WEB OUR
SITE
exciting memento they’ll keep
and share with friends, and it
provides you with a whole new
way to generate leads. Visit our
website to see how we can help
make your next event stand out.
EMAIL INFO@CATCHTHEMOMENT.COM FOR A FREE PAIR OF 3D GLASSES

19. connect: Kiosks
Custo
mize
your
ki
with Y osk
O
brand UR
ing!

20. connect: Kiosks
100%
Opt
-In!
100%
Fun!
It’s cut down the staff, which helped financially,” says
Valerie Sherman, vp-communications at Terminix, who
handles the program. “It’s made the exhibit more
interactive and efficient, which provides a valuable
service to our guests. Now, their data can be captured
quickly and easily and shared.
Event Marketer, June/July 2010

21. connect: Kiosks
+ Nothing else like it!
+ Interactive photo/video
with 100% opt-in Non-stop action in
+ Photos, videos, emails the booth and the
& texts on the spot
photos were a
+ Touch screen interface
huge draw.
+ Function with or without
retrieval cards
+ Completely self serviced
or staff assisted
100%
+ Easy transport Opt
-In!
100%
+ Custom branding Fun!
available

22. connect: Facebook & Mobile
Feature your event on your Facebook page. Catch the Moment can send
photos of guests instantly to your Facebook page while the event is going
on. Your guests can go to your page and tag themselves for an instant
viral marketing opportunity!
Another fun way to deliver
guests photos and videos
would be directly to their
mobile phone! By using our
custom software, Catch the
Moment can deliver photo
and video to mobile phones
during your event!

23. CAPTURE

24. capture: Your Potential
Potential customers knowing
the brand (passive signage, etc.)
is no longer enough!
Now the brand
needs to KNOW
their potential
customers!

25. capture: On Site Options
BIG EVENT? Multiple data capture
devices can wirelessly transfer all
data to a central location!
+ PDA’s
+ Computers
(including touch screen)
+ Tablets
+ Drivers license
scanners
+ Kiosks
(100% Opt-in)

26. capture: RFID Technology
RFID Technology is quickly becoming a hassle-free method
of offering event attendees an enhanced brand experience
while increasing the ease in which data can be collected
about their preferences and activity while at an experiential
event. The use of an RFID bracelet system at your event can
certainly increase throughput with the speed, flexibility and
efficiency it provides.

27. capture: RFID Technology
Create an experience within
Faster Lead Retrieval an experience to start the
emotional tie to your product
Track Attendance
+ Event-wide
+ Section-by-section
Name Recognition
+ computer and video when
RFID badge approaches
Check in – Check out
RFID Coverage Area
+ Guest tracked within
designated area
Data Collection
+ Track attendance
+ Popularity of activities
+ Response to products

28. capture: Online Options
ELECTRONIC FILE SHARING
+ Visitors go to website Wallpaper Background Add to Mobile
to retrieve photo Buy Photo Prints Add to Myspace
or video
Email Photo Add to Picasa
+ Visitors answer Add to Twitter Edit Photo
customized survey
to determine buying Add to Facebook Print Photo
preferences for clients’ Add to Flicker Save Photo
product or service
+ Visitors forward and
share photo/video
online—generate
more impressions

29. capture: Online Options
+ After photo taken get
photo code card
TRY IT OUT! USE
+ Paper vs. Plastic ACCESS CODE:
41801010000
+ Drive web traffic
+ Client landing page
+ Our landing page
PHOTO
R E T R I E VA L
+ Collect name, email SEE HOW IT WORKS!
and zip code USE ACCESS CODE:
+ Client ‘look and feel’ 10401010000
+ Client survey
(Mandatory / Non-mandatory)
CLICK TO VIEW
+ Opt-in THESE OTHER
SAMPLES

30. post event: Robust Reporting
CliCK
HERE
fOR A
DEmO
USER NAME: reports demo
PASSWORD: Ctmreports123

31. post event: Robust Reporting
Detailed Statistics: Export Data: External Clicks: Survey Results: Retrieval Timeline:
Provides a look at the Allows you to export Allows you to view the Allows you to view the Allows you to view the
same group of statistics data captured through number of times each of number of times or ways rate of photo or video
from the snapshot page, the online interface into the external link-backs respondents answered redemption on a per-day
but breaks down numbers a document that you can were clicked. your survey questions. basis after each event.
by event date. insert into your own event
follow up analysis.
Photo Gallery:
Allows you to look at all event photos
from any given event date.
ROI Calculator: Graphs By Date: Event Group Report:
Allows you to monetize Allows you to construct Allows you to go a step
events by placing values visual aid graphs to reflect further than the detailed
next to measurable statis- the statistics collected statistics page by grouping Totally impressed!
tics of not only the photo/
video activation at your
through Catch the Mo-
ment reporting to use in
several event dates togeth-
er for a collective analysis
Catch the Moment
event but ALL activation follow up analysis of of all events in one mar- made my job easier
measurables. your own. ket. IE, all three days of
activation at a NASCAR
than it’s ever been.
lOgIN: roiuser race combined instead of – Genesco Sports Enterprises
PASSwORd: CTMroi$
individually by day.

32. post event: Robust Reporting
ROi ENT
Em
mEASUR
T OOl
Monetize events by
placing values next to
measurable statistics of
not only the photo/video
activation at your event
but ALL activation
measurables.

33. CONVERT
Keep YOUR brand
at the top of the
customer’s mind!

34. convert: New Customers
BASED ON
SURVEY
ANSWERS
+ Target your message
+ Coupons can be Offered
FOLLOW UP
+ Custom email campaign
+ Direct mail
+ Phone
VISITOR
BECOMES
CUSTOMER

35. Connect
with your guests through fun and
entertaining photo and video activation.
Capture
guests’ information with a variety of
data collection tools.
Convert
the lead to a sale!

36. Have an idea?
We’re ready to help you take your activation to the next level!
Our staff includes Software/Web Developers as well as Manufacturing/Assembly.
TOYOTA: Custom photo
booth installed in a car with
photo printer in trunk
US CELLULAR:
Green screen
photography
using mobile
phones
TNT:
Sweepstakes
offer
without
MAXIM: photography
Video Tunnel
The biggest
event at the
Superbowl

37. turnkey or lease equipment
TURNKEY
(we execute)
+ Set up and tear down
+ Stay for duration of event
+ Professional Photographers
LEASE EQUIPMENT
(you execute)
+ Formal training
+ On site training
+ User friendly software
+ Cell phone access to
24/7 tech support

38. Locations OVE
12,0
EVEN 0
0
R
TS
SINC
E
1998
!
Catch the Moment averages 18
IONS
LOCAT D
three events per day... AROU
N
S!
365 days a year! THE U

39. Some of our clients

40. CTM Innovations: The Facts
Over the years... Catch the Moment currently...
2002 Popularized green screen for photo + has the world’s largest green screen
activation. background library!
2004 Introduced Proprietary ChromaView™
Software Suite Series: Mobile: for roving + is listed on Inc. 5000 fastest growing
photography, Pro: green screen application, companies (2007,2008,2009)
Uploader: uploading photo to website,
Video: for video activation, and the + has successfully executed over 12,000
patented CTM Backlitt® Technology events worldwide
2005 Introduced green screen video for
+ has locations in 18 major U.S. cities
photo activation
2007 Introduced cell phone photo delivery
2009 Introduced new self-service photo/data
capture kiosk
2010 Introduced PhotoPlay

41. We invite you
to download our
White Paper.
Do YOU have clients
that can benefit from
these services?
How can WE
be of service?

42. We can also just ENTERTAIN
One Off’s
Green Screen Photo/Video
+ Print on site
+ 100 Per hour
Candid Photography
+ CD of all images
+ Online – PhotoPlusTM
Stationary
+ Client Backdrop
Photo Booth
Other Options
+ Flip Book
+ Lenticular
+ Photo Buttons

43. Call or email us
today for more
information.
CATCH THE MOMENT event photo entertainment
1.877.895.8700 | catchthemoment.com
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