Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
Layar March 7th Webinar - Intro to AR and Interactive PrintLayar
This presentation provides an introduction to augmented reality and Layar's interactive print platform. It discusses the history of augmented reality, how Layar works by recognizing images and overlaying digital media, examples of how brands and publishers have used it, and a product walkthrough. The presentation aims to demonstrate how Layar can be used to amaze, engage and strengthen connections with audiences through augmented print experiences.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
How to Create an Effective Campaign with Layar CreatorLayar
The document provides steps for creating an effective interactive print campaign using Layar Creator, including developing a campaign concept and plan, preparing assets, creating the campaign, testing it, and publishing. It recommends exploring Layar Creator showcase projects for inspiration, testing campaigns thoroughly, and refers to additional Layar Creator resources for tutorials, guidelines, and support.
Layar 101 Intro to AR and Interactive Print - May 2014Layar
This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
Layar January 29th Webinar - Get More Out of Interactive PrintLayar
This document summarizes the key points from a webinar on best practices for interactive print campaigns using Layar. The webinar covers the six main steps to create a successful campaign: 1) developing a campaign concept, 2) preparing high-quality pages, 3) including clear how-to instructions, 4) adding calls-to-action, 5) designing custom buttons, and 6) testing and finalizing the campaign. It provides tips for each step, such as balancing editorial and advertising content and placing buttons in visually interesting areas. The goal is to create an outstanding user experience that achieves the campaign's objectives and focuses on the target audience.
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar
This webinar discusses how to make money with augmented reality in publishing. It introduces Layar, an augmented reality platform, and provides examples of how magazines and newspapers have used Layar to enhance print ads and content with video, buttons, and other digital media to increase engagement and revenue. The webinar demonstrates Layar's creation tools and provides guidance on best practices for augmented reality campaigns, such as using clear calls to action and ensuring the digital content is relevant, informative, interactive and entertaining for the target audience.
This document provides an overview of augmented reality and interactive print presented by Maarten Lens-FitzGerald of Layar. It discusses the history of augmented reality, how Layar's tools work, examples of how publications have implemented interactive print, insights from campaigns, and services and special offers from Layar. The presentation aims to demonstrate how augmented reality can generate additional revenue and reader engagement for publishers.
Layar March 7th Webinar - Intro to AR and Interactive PrintLayar
This presentation provides an introduction to augmented reality and Layar's interactive print platform. It discusses the history of augmented reality, how Layar works by recognizing images and overlaying digital media, examples of how brands and publishers have used it, and a product walkthrough. The presentation aims to demonstrate how Layar can be used to amaze, engage and strengthen connections with audiences through augmented print experiences.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
How to Create an Effective Campaign with Layar CreatorLayar
The document provides steps for creating an effective interactive print campaign using Layar Creator, including developing a campaign concept and plan, preparing assets, creating the campaign, testing it, and publishing. It recommends exploring Layar Creator showcase projects for inspiration, testing campaigns thoroughly, and refers to additional Layar Creator resources for tutorials, guidelines, and support.
Layar 101 Intro to AR and Interactive Print - May 2014Layar
This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
Layar January 29th Webinar - Get More Out of Interactive PrintLayar
This document summarizes the key points from a webinar on best practices for interactive print campaigns using Layar. The webinar covers the six main steps to create a successful campaign: 1) developing a campaign concept, 2) preparing high-quality pages, 3) including clear how-to instructions, 4) adding calls-to-action, 5) designing custom buttons, and 6) testing and finalizing the campaign. It provides tips for each step, such as balancing editorial and advertising content and placing buttons in visually interesting areas. The goal is to create an outstanding user experience that achieves the campaign's objectives and focuses on the target audience.
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar
This webinar discusses how to make money with augmented reality in publishing. It introduces Layar, an augmented reality platform, and provides examples of how magazines and newspapers have used Layar to enhance print ads and content with video, buttons, and other digital media to increase engagement and revenue. The webinar demonstrates Layar's creation tools and provides guidance on best practices for augmented reality campaigns, such as using clear calls to action and ensuring the digital content is relevant, informative, interactive and entertaining for the target audience.
This document provides an overview of augmented reality and interactive print presented by Maarten Lens-FitzGerald of Layar. It discusses the history of augmented reality, how Layar's tools work, examples of how publications have implemented interactive print, insights from campaigns, and services and special offers from Layar. The presentation aims to demonstrate how augmented reality can generate additional revenue and reader engagement for publishers.
AR Marketing Conference: Dave Lorenzini 20/20 Vision ARMarketing.org
Dave Lorenzini provided the audience at AR Marketing Conference with an opportunity to experience Google Glass on the very day it was launching. He proposes that by 2020 there will be perfect vision, AR vision without the need for clunky devices.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Interactive Dallas, LLC provides innovative brand activations like digital graffiti walls and slow motion lounges that engage customers at live events. The digital graffiti wall allows customers to digitally spray paint photos and share them on social media with the company's branding. The slow motion lounge uses advanced cameras to film guests interacting with props in slow motion videos that are shared on social media along with the company's branding. Interactive Dallas is developing new activations using augmented reality and 360 degree photography to continue dazzling customers.
The document discusses various digital marketing and design trends over time, from the early 1990s to the present. It notes how some trends like parallax scrolling were quickly abused, while others like responsive web design seemed like a good idea but caused issues by removing control over the mobile experience. The document also discusses specific trends like explainer videos, flat design, and various types of overlays and popups. It analyzes how trends can wield influence when left unchecked, as seen with the "Pinot Noir" effect. The document advocates for more experimentation and validation of trends going forward.
The document outlines 10 design trends for mobile user interfaces and experiences in 2013, including: simplifying interfaces to focus on one main concept per app; exploring new color schemes beyond just blue; improved font treatment options; a shift from skeuomorphism to flatter designs; more interactive elements like swiping and speaking; responsive design; exploring new menu and navigation options; allowing more white space for readability; using white backgrounds more; and incorporating full-screen background images.
UXVision - Tal Florentin - Windows 8 User Experience - Short VersionTAL FLORENTIN
The document provides an overview of the Windows 8 user experience workshop presented by Tal Florentin. It covers basic Windows 8 usage including the start screen, apps, and multitasking. It discusses design principles for Windows 8 apps including live tiles, full screen views, and navigation patterns. It also addresses touch interactions and the role of animations in the Windows 8 user experience.
This document provides information about two products from Virtual World Computing - IMAGO, a visual search engine that allows users to find products by uploading an image, and Cocoon, a private cloud-based browser. IMAGO is presented as the world's first image search engine that can identify products from partial images and link to shopping partners where they can be purchased. Cocoon is described as a safer browser that offers encryption, antivirus protection, and privacy while browsing from restrictive firewalls or on the go. Financial projections are provided for IMAGO, with the company seeking to raise $1.4 million in seed funding to support marketing, operations, engineering, and customer service.
This presentation is for marketers, association executives and event organizers that want to succeed at attendee engagement.
In this presentation you will:
(1) Discover several examples of audience engagement for events.
(2) Learn a process for analyzing your audience and aligning your key messages with your objectives.
(3) Learn how to think about the people, process and technology that are necessary for a successful audience engagement experience.
What are the web design trends for 2022Jane Brewer
With the year 2022, we are looking to embrace the future to seize new opportunities. What are the new web design trends that will pop up in 2022 and which ones will fade out? Let’s check out trends. https://bit.ly/32tjAPg
This document describes a product called WiseVR that measures and analyzes user behavior and experiences in virtual reality. It tracks metrics like position, interactions, field of view and focus. This allows creators to understand what users like and dislike, improve virtual tours and games based on data, and increase sales and conversions. The company is building a SaaS tool that provides this analytics data to customers. It sees opportunities in the growing virtual and augmented reality market and plans to first build easy integration and an API, then grow its customer base. The founding team has experience developing VR software and content.
This document discusses the principles and philosophy behind Modern UI design at Microsoft. It describes Modern UI as a timeless design style based on established principles like information design and influences from Swiss design, Bauhaus, and wayfinding. The document outlines key elements of Modern UI like its use of color, type, icons, grids, motion and interaction principles. It provides examples of how Modern UI has been applied and discusses best practices for creating distinctly Modern UI experiences.
Cloud based audience response system for meetings, conferences and events. This solution includes a web based mobile app, agenda, speaker profiles, polling, speaker Q&A, surveys, idea voting and open ended questions.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
Affordable cloud solution for creating social walls, leaderboards and social hubs that turn user generated content into beautiful animated displays for events.
This crash course is based on CareerFoundry's one-week course on UI Design. I've selected points I think may be useful for a beginner. Hope you find this series useful! Day 03 will be up soon.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
Layar January 23rd Webinar - What Can Layar Do For Your Business? Real EstateLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including Real Estate! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Layar February 7th Webinar – Layar 101: Intro to AR and Interactive PrintLayar
The webinar provided an introduction to augmented reality and interactive print using Layar technology. It discussed the history of augmented reality from 1968 to today's smartphone-enabled applications. It showcased examples of how publications, advertisements, and other print materials can be enhanced with digital content, videos, and links using Layar's image recognition and augmented reality platform. The webinar demonstrated Layar's free app and online creator tool, allowing content to be easily added to printed pages without any special printing requirements.
AR Marketing Conference: Dave Lorenzini 20/20 Vision ARMarketing.org
Dave Lorenzini provided the audience at AR Marketing Conference with an opportunity to experience Google Glass on the very day it was launching. He proposes that by 2020 there will be perfect vision, AR vision without the need for clunky devices.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Interactive Dallas, LLC provides innovative brand activations like digital graffiti walls and slow motion lounges that engage customers at live events. The digital graffiti wall allows customers to digitally spray paint photos and share them on social media with the company's branding. The slow motion lounge uses advanced cameras to film guests interacting with props in slow motion videos that are shared on social media along with the company's branding. Interactive Dallas is developing new activations using augmented reality and 360 degree photography to continue dazzling customers.
The document discusses various digital marketing and design trends over time, from the early 1990s to the present. It notes how some trends like parallax scrolling were quickly abused, while others like responsive web design seemed like a good idea but caused issues by removing control over the mobile experience. The document also discusses specific trends like explainer videos, flat design, and various types of overlays and popups. It analyzes how trends can wield influence when left unchecked, as seen with the "Pinot Noir" effect. The document advocates for more experimentation and validation of trends going forward.
The document outlines 10 design trends for mobile user interfaces and experiences in 2013, including: simplifying interfaces to focus on one main concept per app; exploring new color schemes beyond just blue; improved font treatment options; a shift from skeuomorphism to flatter designs; more interactive elements like swiping and speaking; responsive design; exploring new menu and navigation options; allowing more white space for readability; using white backgrounds more; and incorporating full-screen background images.
UXVision - Tal Florentin - Windows 8 User Experience - Short VersionTAL FLORENTIN
The document provides an overview of the Windows 8 user experience workshop presented by Tal Florentin. It covers basic Windows 8 usage including the start screen, apps, and multitasking. It discusses design principles for Windows 8 apps including live tiles, full screen views, and navigation patterns. It also addresses touch interactions and the role of animations in the Windows 8 user experience.
This document provides information about two products from Virtual World Computing - IMAGO, a visual search engine that allows users to find products by uploading an image, and Cocoon, a private cloud-based browser. IMAGO is presented as the world's first image search engine that can identify products from partial images and link to shopping partners where they can be purchased. Cocoon is described as a safer browser that offers encryption, antivirus protection, and privacy while browsing from restrictive firewalls or on the go. Financial projections are provided for IMAGO, with the company seeking to raise $1.4 million in seed funding to support marketing, operations, engineering, and customer service.
This presentation is for marketers, association executives and event organizers that want to succeed at attendee engagement.
In this presentation you will:
(1) Discover several examples of audience engagement for events.
(2) Learn a process for analyzing your audience and aligning your key messages with your objectives.
(3) Learn how to think about the people, process and technology that are necessary for a successful audience engagement experience.
What are the web design trends for 2022Jane Brewer
With the year 2022, we are looking to embrace the future to seize new opportunities. What are the new web design trends that will pop up in 2022 and which ones will fade out? Let’s check out trends. https://bit.ly/32tjAPg
This document describes a product called WiseVR that measures and analyzes user behavior and experiences in virtual reality. It tracks metrics like position, interactions, field of view and focus. This allows creators to understand what users like and dislike, improve virtual tours and games based on data, and increase sales and conversions. The company is building a SaaS tool that provides this analytics data to customers. It sees opportunities in the growing virtual and augmented reality market and plans to first build easy integration and an API, then grow its customer base. The founding team has experience developing VR software and content.
This document discusses the principles and philosophy behind Modern UI design at Microsoft. It describes Modern UI as a timeless design style based on established principles like information design and influences from Swiss design, Bauhaus, and wayfinding. The document outlines key elements of Modern UI like its use of color, type, icons, grids, motion and interaction principles. It provides examples of how Modern UI has been applied and discusses best practices for creating distinctly Modern UI experiences.
Cloud based audience response system for meetings, conferences and events. This solution includes a web based mobile app, agenda, speaker profiles, polling, speaker Q&A, surveys, idea voting and open ended questions.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
Affordable cloud solution for creating social walls, leaderboards and social hubs that turn user generated content into beautiful animated displays for events.
This crash course is based on CareerFoundry's one-week course on UI Design. I've selected points I think may be useful for a beginner. Hope you find this series useful! Day 03 will be up soon.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
Layar January 23rd Webinar - What Can Layar Do For Your Business? Real EstateLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including Real Estate! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Layar February 7th Webinar – Layar 101: Intro to AR and Interactive PrintLayar
The webinar provided an introduction to augmented reality and interactive print using Layar technology. It discussed the history of augmented reality from 1968 to today's smartphone-enabled applications. It showcased examples of how publications, advertisements, and other print materials can be enhanced with digital content, videos, and links using Layar's image recognition and augmented reality platform. The webinar demonstrated Layar's free app and online creator tool, allowing content to be easily added to printed pages without any special printing requirements.
Layar November 5 Webinar - Discover the New Geo SDKLayar
The document summarizes a Layar developer webinar that took place on November 5, 2013. The webinar covered an introduction to Layar, the Layar Partner Network, an overview of the Layar API and SDK, and included a Q&A session. Key topics discussed included the Layar mobile augmented reality platform, how to create geo-location and vision-based augmented reality layers, best practices for developing with the Layar API, and an overview of the Layar Partner Network program.
The document introduces Layar's Partner Network program. It provides an overview of Layar's augmented reality products and services, examples of campaigns created by current partners, and the benefits of becoming a Layar Partner. These include access to sales leads, discounts on page bundles, and rebates on licenses sold. The document outlines the requirements to become a partner such as publishing 5 campaigns annually and promoting Layar. It also describes the application process and onboarding program for new partners.
Layar March 20th Webinar - Intro to the Layar Development PlatformLayar
This document provides an overview and introduction to the Layar augmented reality platform and developer tools. It discusses Layar's products and capabilities including geo-location layers, image recognition layers, 3D models, and interactive features. The document also covers how to set up a developer account, create layers using the publishing site, build web services to provide content, test layers, and best practices for developing augmented reality experiences.
How to Use Content Marketing to Build Your BusinessBob Kaplitz
Bob Kaplitz discusses developing video marketing strategies using one-to-one engagement. With over 31 years of audience research experience, he helps build brands through engaging stories on social media and emerging technologies. Kaplitz has experience boosting attendance for a TV station using innovative video on social media. He teaches international marketing and digital media. Kaplitz's presentation focuses on creating concise videos for multiple platforms like mobile, email and websites to increase recognition, reputation and revenue through targeted messages.
How to Use Content Marketing to Build Your BusinessBob Kaplitz
Bob Kaplitz discusses developing video marketing strategies using one-to-one engagement. With over 31 years of audience research experience, he helps build brands through engaging stories on social media and emerging technologies. Kaplitz has experience boosting attendance for a TV station using innovative video on social media. He teaches international marketing and digital media. Kaplitz's presentation focuses on creating concise videos for multiple platforms like mobile, email and websites to increase recognition, reputation and revenue through targeted messages.
Swoon Touch is a New York based company that specializes in developing innovative and visually striking branded content for luxury brands. They create highly visual content to establish emotional connections between products and people. Their team produces motion pictures and interactive content to bring brand strategies to life. They track audience engagement with their content to measure success. Their goal is to turn concepts into compelling narratives that drive people from passion to purchase.
20 Trends in Corporate Video Production 2023.docxStudio52
As the corporate landscape continues to evolve, so does the realm of video production. In 2023, businesses are embracing the power of visual storytelling to captivate audiences, convey messages effectively, and stay ahead of the competition. With technological advancements and shifting consumer preferences, the trends in corporate video production are constantly evolving.
In this webinar, marketing attribution platform, Rockerbox, and our experts dove into client examples of streaming advertising and analyze why they worked -- from the creative to the strategy behind them.
Glass Eye Screenworks creates digital content and experiences for screens to engage audiences. It developed the Device Alive sales demo app for AT&T stores to self-educate customers, generating over 7.5 million views in the last year. Glass Eye integrates ecosystems and maximizes social media to generate advocacy. Its work includes touchscreens for wayfinding, digital signs, and interactive walls to enhance various environments. Glass Eye's goal is to deliver relevant experiences that drive metrics through engaged audiences.
The document discusses the increasing importance of customer experience across digital channels. It notes that while digital has provided more opportunities to engage customers, it has also increased expectations and made customer experience more difficult. The document highlights some of the key challenges in content management, personalization, and delivering experiences across multiple touchpoints and devices. It also discusses the need for organizations to transform their approach to prioritize customer experience and engagement across all digital channels.
Video marketing is growing in popularity as a lead generation strategy. Video content is now a vital part of inbound marketing to attract customers online. Short, informal videos can be easily created and promoted through platforms like YouTube and Facebook to share expertise and demonstrate products. Optimizing videos with relevant keywords, captions, and third-party interviews can help drive traffic and engagement.
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
Dear Friends,
eGreetings from Diverse Fabric Solutions (dfsprint.com), a direct manufacturer of effective large to super-wide format graphics and banners, customized POP and POS displays, and all of the hardware required to exhibit your graphics for retail, tradeshows, or special events!
We are writing let you know about exciting changes in our services and capabilities. We are now offering Augmented Reality for advertising campains.
In addition to fabrics and textiles, we now offer full direct-to-print services on just about any media and substrate material, including:
• Acrylics
• Glass
• Paper and cardboard
• Plastics
• Metals and Wire
• Vinyls
• Foamcore and Coroplast
• Equipment list available upon request
Let DFS produce and deliver your large format print, POP / POS projects. We offer fast, economical graphical images and displays that will simply WOW audiences. Contact us about your needs. Our Passion is to print.
We look forward to collaborating with you to bring all of your graphical design ideas to life.
Our competitive pricing, flexibility, and lightning speed to market with ideas and executions
have made Catch the Moment the activation company of choice for the highest profile
event marketing agencies and brands. Our fun, innovative, and interactive photo and video
entertainment in event settings (both private and public) has generated thousands of qualified leads for
our clients and serves as a perfect companion to your marketing efforts in a social media world.
Presentación Loni Stark, Director of Product & Industry Marketing, AdobeIAB México
The document discusses how businesses can build their digital brand in today's environment where attention is scarce and content is exploding. It emphasizes the importance of being useful, different, and convenient. Examples are provided of companies that have successfully built their digital brand by personalizing the customer experience, extending their physical products with social experiences, and making experiences convenient across multiple devices. The document concludes by discussing how companies can connect customer knowledge with digital experiences to quickly learn what resonates and drive engagement, acquisition, and loyalty.
Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
Similar to Layar December 11th Webinar - Intro to Interactive Print (20)
Kasper Jelaiskis, a UX/UI designer, presented a webinar in June 2016 about adding HTML widgets to augmented reality through Layar. The presentation included information on features and requirements of HTML widgets, best practices for designing them, and examples of widgets. It also provided a video demo and noted that documentation on widgets is available through Layar's Help Center.
The document outlines a webinar presentation on creating augmented reality experiences with 360 degree panoramas using Layar. It provides details on the webinar format, what is needed to create 360 dome AR, and examples of an HTML panorama and a 360 dome created with Blender and hosted online for use in Layar layers.
The document summarizes a webinar on Layar's augmented reality platform. It includes introductions of the presenters, an overview of the agenda which includes a 15 minute demo and 45 minutes of Q&A, and live demos of sequencing features and exporting 3D models from Blender to Layar's creator tool using JSON.
The document discusses updates to Layar SDK version 8.4.4, including bug fixes, the addition of video sequencing and support for beacons. It provides information on how the Layar SDK allows app developers to integrate augmented reality features like interactive content and managing layers through the Layar Creator. The updates allow for more advanced callbacks that give developers more control over the user experience, and the integration of beacons enables bringing geo-located layers indoors for more accurate indoor augmented reality experiences.
The document outlines an upcoming webinar hosted by Layar B.V. in February 2016 about using their augmented reality platform. It introduces the presenters and explains that there will be a 15 minute presentation followed by 45 minutes of Q&A where audience members can ask questions via chat or by raising their hand. The rest of the document shows examples of how Layar has been used in advertising, automotive, education, magazines, retail, and creative projects to enhance printed materials with interactive virtual elements.
This document contains information from a webinar presented by Layar B.V. in January 2016. It discusses creating and using 3D objects in Layar, including converting 3D files to the L3D format, adding materials and textures, triggering actions with animations or multimedia, balancing file size and complexity, requirements for creators, and examples of using 3D objects for tours, product demos, and enhanced shopping experiences.
This document summarizes a webinar presentation about integrating the Layar augmented reality software development kit (SDK) into retail apps. It provides an overview of the SDK, how to obtain and implement it, best practices for content creation and promotion, and examples of how retailers have used the SDK to enhance print catalogs and in-store shopping experiences with interactive virtual content. Attendees can ask questions in the question box or by raising their hand during the 45-minute question and answer period after the 15-minute presentation.
The document discusses geo layers and augmented reality technology. It provides information on:
- Creating geo layers that display augmented content associated with physical locations based on GPS coordinates, including images, videos, and 3D objects.
- Best practices for geo layers such as keeping 3D model complexity low, optimizing for mobile, and limiting the number of points of interest displayed.
- Examples of using geo layers to find places like hotels and stores or to enhance outdoor advertising and education.
1. The document summarizes best practices for creating interactive print content using Layar including ensuring pages have flat surfaces, sufficient size and detail without borders or clutter.
2. It recommends using clear and specific calls-to-action that highlight the key message and content users can access through Layar.
3. Instructions should reserve a page to explain what interactive print is and how readers can scan pages and access digital content using the Layar app for Android and iOS.
The document summarizes a webinar that was held in June 2015 about the Layar SDK. It includes:
- An introduction that the webinar had a 15 minute presentation and 45 minutes of Q&A where questions could be submitted via a question box or raising a hand.
- An overview of the Layar SDK which supports various experiences like print-based and geo-location based, and can be used via the Layar Creator or API. It has features like supporting multiple languages and customization options.
- Recent updates allow for fully customizable features, changing the view angle of pop-outs, and hiding trigger images or creating a custom UI with a new PhoneGap plugin.
The document summarizes a webinar discussing 3D modeling for a creator platform. It covers topics like supported 3D features, balancing file complexity and efficiency, using 3D objects for interactive content and product representation, and resources available on the company's help center. Two presenters - Olga Beza and Vanya Damyanova - outlined a 15 minute presentation and 45 minute Q&A session taking questions through a question box or raised hands.
The document summarizes a webinar that included a 15 minute presentation and 45 minute Q&A session. It then provides tips for designing effective business cards, flyers and brochures for augmented reality campaigns. Specifically, it recommends including enough visual details on cards, avoiding designs that look too similar, and adding a call to action. For flyers and brochures, it suggests leaving a large blank area, using orientation-independent graphics like circles and hexagons, and avoiding patterns or designs that look similar across pages of the same campaign. The document directs people to the Layar Help Center for additional support.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include short-term personal or small business needs like greetings, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and price.
- An SDK update allows sharing screenshots, changing the view angle, and hiding elements in AR, and a new PhoneGap plugin allows integrating the SDK into other apps. The Developer API also added new features like looping videos and hiding controls.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include short-term personal or small business needs like greetings, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and price.
- An SDK update allows sharing screenshots, changing the view angle, and hiding elements in AR, and a new PhoneGap plugin allows integrating the SDK into other apps. The Developer API also added new features like looping videos and hiding controls.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include personal or small business sites like greeting cards, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and pricing.
- An extension allows upgrading Basic or Pro campaigns. The new SDK features hiding elements and customization, while the Developer API updates include looping videos and hiding controls. Attendees can help others on the Help Center to earn free Pro page credits.
The document summarizes a webinar that took place in November 2014. It included a 15 minute presentation and 45 minutes of Q&A where questions were submitted via a question box or raising a virtual hand. Topics discussed included transparent videos, automatic color palettes for buttons, extending campaigns, new page pricing, help resources, and a program for contributors to share knowledge and earn credits.
- The webinar included a 15 minute presentation and 45 minutes of Q&A where participants could ask questions via a question box or raising their hand.
- The webinar was part of a series on the company's premium account features, which allow for video hosting, advanced and custom buttons, collaboration capabilities, export of statistics, and priority support. Participants were also invited to contribute to a help center to earn free page credits.
This document summarizes a webinar that took place in October 2014 and covered Questions and Answers about Layar Creator. The webinar included a 15 minute presentation and 45 minutes of Q&A where participants could ask questions through a question box or raising their hand. Premium accounts would get benefits like video hosting, advanced and custom buttons, collaboration features, exportable statistics, priority support, and opportunities to help others and earn credits through Layar's help center.
This document summarizes a webinar that took place in September 2014. It was presented by Olga Beza and Maximilian Biedermann and included a 15 minute presentation and 45 minutes of Q&A. The webinar provided updates on new features in Creator 2.0 including video hosting and conversion available for premium users, an updated premium account page, and a new stats page. It also mentioned an upcoming alpha channel video feature and encouraged participants to contribute to the Layar Help Center to help other users and earn free page credits.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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15. LAYAR
Layar 101
Largest
10 million installs in the US, 36 Million world wide
!
Easiest
enhance a page in less then 60 seconds
!
Most Budget Friendly
1 enhanced page is $20
!
!
fast, versatile, robust
20. Layar 101
Turn every real estate
listing into a virtual
tour by embedding
videos and images!
call to action
button!
21. Layar 101
AUGMENTED REALITY ADVERTISING WITH
Bring your print ads to life
for $99 per ad/creative
Allow consumers to watch videos, share information
and buy your products directly from your print ad
or YouTube channel
Enable purchases by linking directly to your mobile or
e-commerce pages
Increase customer engagement with compelling offers,
coupons, give-aways and bonuses
Link prospective customers directly to customer service
with active phone and email links
Drive readers to show “how-to” and demo videos
Link directly to online catalogues
Let your print and digital assets work together for
increased effectiveness
MAKE SURE TO LET READERS KNOW
THAT YOUR PRINT AD IS ENHANCED
WITH LAYAR
Give your potential customers step-by-step directions to
your place of business using their mobile GPS
1. Download the app from get.layar.com
Add image carousels to your print ads to showcase an
array or products
2. Include a call to action: Scan with
What are people are saying about Layar?
Josephine Wasch
International Sales Manager
VIA Rail Canada
Julie Coghlan
Director, Marketing & Comms
Royal Columbian Hospital
Foundation
Barry Penderson
Owner
Big O Tires, Chilliwack
22. The “Local” Business Case
Number of Unique Ads a Year
500,000
Percentage of Ads Made Interactive
25%
Number of Interactive Ads
125,000
Up Sell Amount
$100
Additional Revenue: $12,500,000
Needed Layar Page Credits
125,000
Cost Per Layar Page Credit
$12
Layar Contract Cost
$1,500,000
Revenue After Costs: $11,000,000
2
B2
48. Interactive Print content can be changed
after publication
Once a credit is used it cannot be applied to
another page.
Price unrelated to print run or circ.
A page is live for 12 months
Pay with Creditcard or Paypal
51. HOW-TO INSTRUCTIONS
RESERVE SPACE for instructions, preferably one
dedicated page.
!
EXPLAIN WHAT IS SPECIAL about this issue of the
magazine. What is Interactive Print ? Make people
curious about it.
!
INSTRUCT HOW TO DISCOVER DIGITAL CONTENT
• How should readers scan the page?
• What should they look for? (Call-to-action)
• Where on the page? (e.g.: upper corner)
!
Mention the app is available on Android and iPhone.
52. CALL-TO-ACTION EXAMPLES
• VISIBLE & INFORMATIVE
!
• SPECIFIC about what type of content
users can expect.
!
• Highlights the KEY MESSAGE revealed
by the digital content, using VERBS *
*e.g.: Watch the trailer with Layar,
Listen to XX with Layar, etc.
53. CALL-TO-ACTION EXAMPLES
!
• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely not attract readers.
!
• Include a note on WHERE they
can find the "How to use Layar”
instructions.
!
• Place calls-to-action on EVERY
SINGLE PAGE that contains
digital content.
58. CAMPAIGN CREATION PRINCIPLES
!
The campaign should reflect and focus on
your MAIN OBJECTIVES!
!
Always focus on the TARGET USER GROUP &
keep in mind what they LIKE.
!
Focus on providing an OUTSTANDING
USER EXPERIENCE.
59. CAMPAIGN CREATION PRINCIPLES
RELEVANT
What would your
target group like to see?
INFORMATIVE
Add value to print by letting
readers know more!
EXCLUSIVE
Show what’s happening
behind the scenes
INTERACTIVE
Present information
in an entertaining way.
ENTERTAINING
Readers do not just want
to consume content,
but also interact with it.