The document discusses propaganda techniques used in advertising. It defines propaganda as communication meant to persuade or change public opinion. Then it outlines 7 common propaganda techniques: 1) bandwagon appeals, 2) using emotionally charged words, 3) citing experts or celebrities, 4) criticizing competitors, 5) using ordinary people to seem relatable, 6) making vague claims associated with values, and 7) invoking authority or tradition to endorse a product. The purpose of propaganda techniques in advertising is to manipulate public opinion in favor of certain products, ideas, or policies.

1. In Advertising

2.  simplyput, it is the manipulation of public
opinion
 material
which is meant to persuade or
change public opinion
 though it often varies in form and technique
it always serves the same purpose
 Propaganda is communication for the
purpose of persuasion

3. Here are 7 most common Propaganda
Techniques used in Advertising.

4.  Mostpeople have it or are doing it so you
should too.
Example:
 9 out of 10 women prefer “this brand” than
Brand X.

5.  Using words that have strong emotions.
Example:
 “Love is a very special feeling, and people who
care deeply should send Fare-Thee-Well greeting
cards.”

6.  Usingan expert or celebrity to sell or support
an idea or product.
Example:
 “Film star Alan Day says that when it comes to
buying birthday gifts for his children, he always
chooses books from Ladbroke Publishers
catalogue of fine publications.”

7.  Saying bad things about your competitor.
Example:
 People who oppose the funding for a new family
recreation centre are simply stubborn and
narrow.

8.  Usingordinary people or trying to sound
ordinary to sell something or persuade you to
vote or support an idea.
Example:
 Gem Star Toy Company's challenging game,
Vacation Generation, is the board game designed
for families just like yours.

9.  Employ vague statements using language
associated with values and beliefs deeply
held by the audience without providing
supporting information or reason.
Example:
 Family Feelings is the most powerful and moving
book ever written about family relationships.

10.  Usedto carry over the authority and
approval of something we respect and revere
to something the propagandist would have us
accept.
Example:
 Summer Scent Soap will have your family feeling
as fresh as a flower-filled meadow on a clear
summer