Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Uploaded bydmschaefer
PPT, PDF1,544 views

The powerofpersuasion2

The document discusses persuasive writing and techniques for persuading an audience. It defines persuasive writing as arguing logically using reasons to sway opinions and convince others. Effective persuasion relies on understanding the audience. Common forms of persuasive writing include essays, letters, and advertisements. The document then lists techniques for persuading others, such as appealing to reason, character, or emotions through facts, trustworthiness, and concern for others. Additional techniques include repetition, storytelling, addressing counterarguments, highlighting benefits, clarity, evidence, and making the audience feel privileged to receive the information. It distinguishes between propaganda, which distorts the truth, and ethical persuasion, which relies on facts and logic. Common persuasive techniques in advertising are also outlined.

Education◦Business◦
Downloaded 86 times
The Power of Persuasion Part One
What is Persuasive Writing? Students use persuasive writing to argue logically with reasons, to present another viewpoint, to sway opinions , and to convince someone to their way of thinking. It is crucial that students have a clear sense of audience and that they adapt the writing and reasoning they use to their audience. Forms of persuasive writing include essays, letters, letters to the editor, advertisements, and commercials. Created by Cindy Farnum Created by Cindy Farnum
Ways to Persuade Based on reason. Use facts, strong possibilities, cause and effect conclusions. (for example: healthy living would be supported by medical research) Appeal to character. Make your audience trust you and your facts. Appeal to emotions. Appeal to your audience’s concern for the well-being and rights of others. Created by Cindy Farnum
4. Repetition. The more your audience hears the argument, the better the chance they will remember it. 5.Tell stories. Make your topic interesting. 6. Address the counter-argument. Make sure your audience knows that you understand both sides. 7. State the benefits of your argument. Teach your audience about how they will benefit or gain from siding with you. Ways to Persuade Created by Cindy Farnum
Ways to Persuade Be clear, simple and direct. Don’t confuse your topic trying to use intimidating vocabulary. 9. Order your argument most effectively. Do you want to use your best argument first? Or last? Think about the amount of material you’re sharing. 10. Give lots of evidence. Share details that will support your argument. 11. Make your audience feel privileged to receive your information. Created by Cindy Farnum
Propaganda vs. Persuasion Propaganda . . . . Suggests something shady or underhanded Uses techniques to distort, conceal, exaggerate the facts, or confuse the audience. Uses deceptive language Persuasion . . . . Tells the truth Uses legitimate facts Reasoned or logical appeal Both . . . . The purpose of both is to influence The difference is . . . . ethics/ values Buy my product and live forever! Buy our genuine imitation leather products! Guaranteed! Created by Cindy Farnum
Persuasive/Propaganda Techniques in Advertising Loaded Words : Using words that appeal to the emotions, rather than facts. The sporty new design of our car will make you feel like a teenager again. Plain Folks Approach : Using words that appeal to common people instead of the rich or privileged. As a homemaker like you, I want a product like Easy Glow that makes my floors shine. Testimonial : Using a famous person to endorse a product. Michael Jordan uses it … so should you! Bandwagon : Trying to persuade someone to join the group. Don’t be the last person in your neighborhood to get a Lawn Happy Mower. Opinions as Facts: Using the personal opinion of the speaker or writer as fact. Vita Vitamins is the best brand on the market. Unsupported Generalities : Making bold claims and empty promises without supporting them with facts. We are the best at what we do! Created by Cindy Farnum Created by Cindy Farnum
Created by Cindy Farnum Are you Mc-convinced?
 
Got Milk?