Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.

1. GROUP MEMBERS NAME:
ABDUL HANAN
M KAMRAN
TAHIR UZ ZAMAN
M AFZAL
QASIM WASIM
AZRAR UL HASSAN
Topic : An association between advertising messages,
content and the response of the children

2. Advertisement
Advertising is the way of
communication.
Persuade customers to purchase
particular brand of product.
They know more people will eager to
by the product after watching the
advertisement so that they will get
more profit.
Advertisement can be found in
magazines, radio program, newspaper.
It can be easily understand by every
person.

3. Purpose of Ad's Focusing on Children
• The main purpose of advertising is to attract people and
make money.
• Children are targeted because they are easy to manipulate.
• Ad's make and impression on children, what children see and
hear they believe.
• Advertising to children has been a long successful way to
build a solid consumer base that will win the minds of
children in order to secure a lifetime of consumer purchasing.
• "Advertising at it's best is making people feel that they are
without their product, you're a loser. Kids are very sensitive to
that."(Nancy Shalek)

4. IMPACT OF ADVERTISEMENT
Science has given us a lot and one of
the gifts of science is mass-media
which includes television, radio etc.
Nowadays, we find that children pay
more attention towards television
than to study.
Today, advertisement has become a
media for making a product popular in
a short period of time and this is the
only reason for the impact of new
products in the mind of children.
Today, when parents go to market
with their children they ask for those
products which have not even reached
the market.

5. Conti…
Today, if any advertisement is shown, then
even before the actor or actress speaks, the child
starts pronouncing the lines of the advertisement
much before the advertises.
Thus we can see that children know all the
names of the performers, color of their dresses
and the product they advertise.

6. What are the different advertising
strategies ?
The bribe: you get a free toy when
you buy a product and you’re
encouraged to collect them all – for
example, toys packaged with
takeaway meals and small toys in
cereal packets.
The super-person: popular or
famous people promote a product
to make you think you can be just
like them if you have the product
too.

7. Conti..
The game: you can play a
game and win a prize if you buy
a product.
The music: catchy tunes or
popular songs make you like an
advertisement – and the
product it advertises – more.
The cartoon character: a
cartoon character you know
and like tells you about a
product to make it more
attractive.

8. • The word “Children” today has multiple
synonyms.
• Pepsi calls them “Generation Next” and “The New
Generation”,
• Burger King calls them “The Subservient
Chicken Eaters”.
• Gerber christens your kids as “Gerber Babies”,
• Barbie calls your daughter “everything girl”.
The group formerly known as
“children” today is a large, thriving
“Consumer Market” to advertisers.

9. • Parents teach children to be independent;
• TV commercials teach children to be demanding.
• Companies today are cashing in on what Susan Linn calls
the “Nag Factor”(The degree to which parents'
purchasing decisions are based on being nagged by their
children).
• Companies are successful in projecting their expensive
toys, sugar pumped cereals, chocolate coated fries and
video games as the must haves.
• Parents have to constantly become the “Villains” while a
child grows up and have to say “No” to most of their
children’s demands.

10. Children are Affected by Ad’s

11. Positive Effects Of Advertisement On Kids
 Advertising makes the kids aware of the
new products available in the market.
 Moral lessons

12. Negative Effects Of Advertisement On
Kids
Unhealthy Advertisement
Include dangerous stunts

13. • Advertisements encourage
the children to purchase
the products
• Demanding for luxurious
life
• They learn unusual
language