The document discusses promotional strategies for two products: the Mueller Austria Juicer Ultra Power and a new smartwatch called the Techowear. For the juicer, the team analyzes a YouTube advertisement. They note the ad clearly shows the product's features through images and phrases. The ad is appropriate for its target market through its upbeat music, happy children users, and subtitles. The juicer is advertised on its website and major retailers like Amazon and Walmart. For the smartwatch, the team proposes a print ad highlighting the name and waterproof feature through dark colors. They suggest advertising on popular TV channels, retailers like Best Buy and Target, and social media platforms relevant to the 21-40

1. Introductionto Marketing
Assignment4: Promotion
Please read the instructions for this assignment on the FSO platform before
completing this template. Type over the <Type here> prompts.
Names of all team members: Davin Runnerstrom, April Tanner, Olivia Hansen,
Safa Dafi
Part I - Favorite Product:
Restate your team’s chosen
product from Assignment 1,
Part I
<Mueller Austria Juicer Ultra Power, Silver>
Promotional piece: https://www.youtube.com/watch?v=spwm3muRoEQ
Explain how the
advertisement catches the
viewer’s eye and cuts through
the advertising clutter.
This is a simple video advertisement that has clear
language and pictures that tie exactly to the product.
The images that catch as colorful and the phrases
are clear. There is not much clutter within the ad.
The ad has the words being spoken running over the
whole video which can distract the viewer from the
video playing behind. The video shows different
uses for the juicer and what the product can do for
the user.
Identify the tagline, phrases,
and images that are used in
the advertisement.
The video advertisement stated phrases like “easy
clean” referring to the juicer and “dual-speed
versatility”. This video shows photos of individuals
using the product in satisfaction along with most if
not all produce that are compatible with the juicer.

2. Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
The background music is a great choice for the
Mueller Juicer’s target market as it brings a lot of
good and happy vibes. Furthermore, the kids that
are super happy with the orange juice made by the
amazing Mueller juicer is a great addition to
successfully promote the product. Lastly, the
subtitles are so effective to make sure that foreign
speakers can understand clearly what is being said
in the ad and not miss the phenomenal features of
the juicer.
Where does the company
advertise? (Please be specific
and identify specific
publications, television
channels or websites.)
Mueller advertises their juicer on their website
(muellerdirect.com) along with Amazon.com and
Walmart.com. There are also multiple reviews of the
juicer on youtube.com by review pages and satisfied
customers. There are also websites such as
juicingjournal.com and healthykitchen.com that have
reviewed the juicer giving it a 4 star rating.
Using research to support
your claims, explain why the
media vehicles were chosen
to reach the intended target
market. (Include short or in-
text citations)
I believe the media vehicles chosen for this product
was to make purchase easier for the buyers. Where
they have multiple sites to choose from along with
different prices that may meet their financial needs.
According to Laura Lake The marketing vehicles are
chosen that can target their intended audience. This
company chose specific marketing strategies that
will have the most views and attract consumers to
purchase from the sites.
Part II - Techowear Wearable Technology Product:

3. Restate the name of your
team’s new product from
Assignment 1, Part II
Techowear Smartwatch
Promotional piece:
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
The products specific target market is men and
women between the ages of 21 and 40. This is the
niche we are trying to reach as a business. The
print ad has a clear display of the name of our
product and one of the many features of our watch,
that it is waterproof. The dark colors show off the
face of the watch and allows the viewer to see
exactly what we need them to see. The image of the
watch is the only image within the print ad and
shows the consumer the only thing we need them to
see.

4. Where would your team
advertise this product?
(Please be specific and
identify specific publications,
television channels or
websites.)
Discovery Channel, HGTV Network, ABC Network,
DIY Network
Bestbuy.com, Target.com, Techowear.com
Facebook, Twitter, Instagram, TikTok, Snapchat
Using research to support
your claims, explain why your
team chose these media
vehicles to reach the intended
target market. (Include short
or in-text citations)
The TV channels we chose are very popular. Same
for the department stores where we chose to sell our
smartwatch; they are very well-known and receive a
lot of visitors. Regarding the social media platforms
where we chose to promote our product; we all know
that social media is the new norm of all kinds of
products and services marketing; that is why we had
to include social media in our marketing strategies.
References:
Brady, D. (2018, May 3). 20 Important Benefits of Social Media Marketing Every
Business Should Know.
https://coschedule.com/blog/benefits-of-social-media-marketing-for-business
Bean-Mellinger, B. (2020, September 15). Five Common Elements of Print
Advertisement. Small Business - Chron.com. https://smallbusiness.chron.com/five-
common-elements-print-advertisement-21400.html.

5. Shewan, D. (2021, April 21). Everyone Is Not a Demographic: A Guide to Target
Markets for Small Businesses. WordStream.
https://www.wordstream.com/blog/ws/2014/09/18/beginners-guide-to-target-
markets.
Lake, L. (2019, August 14). The Meaning of a Marketing Vehicle. The Balance Small
Business. https://www.thebalancesmb.com/what-is-a-marketing-vehicle-2295572