10. Advertising is any paid form of non-personal
presentation and promotion of ideas, goods, or
services by an identified sponsor. – AMA
Advertising is to give public notice or to
announce publicity. – Webster
Advertising has taken itself the task of
interpreting the qualities of a product in terms
of consumer needs and wants. – Prof.Sandge
11. Objectives of Advertising
A specific communication task to be accomplished
with a specific target audience during a specific
period of time.
Informative advertising
- Aims to create Brand Awareness and knowledge of
new products. - Havells
Persuasive advertising
- Aims to create liking, preference, conviction, and
purchase of a product / service
- Ujala fabric whitner, comparative ad
12. Reminder advertising
- Aims to stimulate repeat purchase of
product/Service
- Coco Cola, Pepsico, Bike ads
Reinforcement Advertising
- Aims to convince current purchasers that they
made the right choice
- Automobile Ads
13. SCOPE OF ADVERTISING
The Indian advertising industry is upcoming
and has a lot of promise.
Only the hardworking and efficient companies
will survive.
What matters most in this sector is knowledge
and experience of the work and the industry.
The better the research and analysis done by
the agency, the better their chances of success.
15. PURPOSE OF ADVERTISING
The purpose of advertising is to convince the customer:
Company's services or products are the best
Enhance the image of the company
Point out and create a need for products or services
Demonstrate new uses for established products
Announce new products and programs
Draw customers to the business
To hold existing customers.
16.
17. ANCIENT FORMS OF ADVERTISING
History tells us that out-of-home advertising and billboards
are the oldest forms of advertisement.
Egyptians used paper to make sales messages
and wall posters.
22. This creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products this
creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products
23. Example
GARNIER FRUTICS (shampoo)
the shampoo bottle have the
different color from all other
shampoo available in the
shelf. The bottle of the
shampoo is unique from all
others.
24. Example
Apple laptops make them
different from others as the
WHITE color and logo of
APPLE on back of the screen.
26. Advertising have to create new demands they should
educate the people about more and more new things
coming up in the market. Each year new products,
including line extensions and new brands are
introduced into groceries and drugstores.
35. Conclusion:-
So we can say that advertisements carry a
huge scope for an impact on minds of
general consumers and thereby drastically
affecting the sales of a product.