The document is a marketing assignment that discusses promotional strategies for two products: Shea Moisture shampoo and a hypothetical wearable technology product called Wrist Work. For Shea Moisture, the student analyzes a commercial that uses images of diversity and separation of hair products in stores to catch viewers' attention. African American actors and references to equality are cited as appropriate choices for the target market. For Wrist Work, showing images of the watch during activities and its safety benefits are said to appeal to the target audience. Social media and websites like Amazon and Best Buy are identified as suitable advertising venues for each product.

1. Introductionto Marketing
Assignment4: Promotion
Please read the instructions for this assignment on the FSO platform before
completing this template. Type over the <Type here> prompts.
Student name: <Jaylen Sinegal>
Part I - Favorite Product:
Restate your chosen product
from Assignment 1, Part I
<Shea Moisture, shampoo
(strengthen & restore shampoo, Jamaican black
castor oil)>
Promotional piece: <https://www.newsweek.com/shea-moisture-
products-commerical-owners-shampoo-589825>
Explain how the
advertisement catches the
viewer’s eye and cuts through
the advertising clutter.
<The advertisement begins with talking about
diversity and inequality. This is how Shea Moisture
cuts through the advertising clutter. The
advertisement catches the viewer’s eye when it
shows how store departments separate natural hair
from other hairstyles. (Williams, 2017)>
Identify the tagline, phrases,
and images that are used in
the advertisement.
<The tagline is break the wall.
The phrase they use is we’re Shea Moisture and
now we can be found in the beauty isle where we all
belong.
>
Using research to support
your claims, explain how at
least two of the
<In the Shea Moisture ad, Shea Moisture uses
African American actors to focus on the fact their
products are meant for them and their hair types. In

2. advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
the ad, the design for how the beauty products fell
off the shelf is an appropriate creative choice. This is
a good choice because it supports equality because
they have more products for other hair than they do
natural hair which is what Shea Moisture represents.
(Williams, 2017)>
Where does the company
advertise? (Please be specific
and identify specific
publications, television
channels or websites.)
<Shea Moisture advertises on websites such as
Daily Mail, and mercari. You can also see Shea
Moisture advertisements in target and on the
website. They have Shea Moisture ads on youtube.>
Using research to support
your claims, explain why the
media vehicles were chosen
to reach the intended target
market. (Include short or in-
text citations)
<Type here>
Part II - Techowear Wearable Technology Product:
Restate your new product’s
name from Assignment 1,
Part II
<Wrist Work>
Promotional piece: <

3. >
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
<In the Wrist Work Ad, the images help by showing
the kind of activities the watch is good for. They
have a person running wearing the watch showing
off one of its features. It shows the benefits while
doing productive activities. The ad also shows how
Wrist Work makes it safer to make calls on the road.

4. etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
By showing the audience what they can accomplish
while wearing the watch, it provokes the target
audience to purchase the product. >
Where would you advertise
this product? (Please be
specific and identify specific
publications, television
channels or websites.)
<I would advertise this product on websites such as
amazon and best buy. I would not focus on showing
the advertisement on television channels because
more people or using online streaming services.
Social media outlets like Instagram, twitter, and
Facebook are other ways I will advertise Wrist
Work.>
Using research to support
your claims, explain why you
chose these media vehicles to
reach the intended target
market. (Include short or in-
text citations)
<I picked best buy and amazon for the reason most
people shop on these websites for electronic
devices. Individuals spend a lot of time on social
media, so that is why I choose to advertise Wrist
Work on these platforms. >
References:
Williams, J. (2017, April 30). Shea Moisture just pissed off the people who've been buying their
products from the start. Retrieved May 29, 2020, from https://www.newsweek.com/shea-
moisture-products-commerical-owners-shampoo-589825