Make Up Product

1. Introduction to Marketing
Assignment 4: Promotion
Please read the instructions for this assignment on the FSO platform before
completing this template. Type over the <Type here> prompts.
Names of all team members: Jose Paulino, Erick Twiss, Jason Ruiz, Quinn
Thomas
Part I - Favorite Product:
Restate your team’s chosen
product from Assignment 1,
Part I
The Ordinary “Multi-Peptide Serum For Hair Density”
Promotional piece:
Explain how the
advertisement catches the
viewer’s eye and cuts through
the advertising clutter.
There is not a lot of color to this ad it is straight to the
point. There are no fancy fonts that would make the
ad hard to read. The ad uses the colors white and
green. The green leaves represents that the product

2. is natural, healthy, and Earth-friendly. The white
represents goodness, purity, and simplicity.
Identify the tagline, phrases,
and images that are used in
the advertisement.
There is only one tag line on the ad “Available Now”
and the product is in between some grass like plant.
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
The colors are appropriate because with in the
colors it easy to let the viewer know what the product
is about. White is an ideal color for companies that
want to promote health and cleanliness, and it is well
received by all age groups. Green represents
natural. They use a straight to the point tag line
“Available Now” that would make the costumer ask
themselves what is available now? What is this
product about?
Where does the company
advertise? (Please be specific
and identify specific
publications, television
channels or websites.)
The company does their majority of advertisement
through various third-party websites like Amazon,
Deciem, and Sephora that sell beauty supplies.
Using research to support
your claims, explain why the
media vehicles were chosen
to reach the intended target
market. (Include short or in-
text citations)
They chose third party websites because of the
amount of traffic that flows through the sites like
Amazon. Through these types of sites, the consumer
can view and compare various products when it
comes to pricing reviews to disclose the efficacy of
the product.

3. Part II - Techowear Wearable Technology Product:
Restate the name of your
team’s new product from
Assignment 1, Part II
Techowear Model 1
Promotional piece:
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
The design of the ad is sleek and appealing to the
eye. It is very straight to the point and shows the
target audience what the Techowear Model I is all
about with the modern tech that is also fashionable
to all.

4. Where would your team
advertise this product?
(Please be specific and
identify specific publications,
television channels or
websites.)
The ad placement for this product would be on
television channels such as ESPN, MTV, and
through streaming services with ads like Hulu and
YouTube TV
Also, banner advertisement placement on websites
like Amazon, Best Buy, Walmart, Target.
As well as promotional placement runs on social
media applications such as Twitter, Instagram and
Facebook.
Using research to support
your claims, explain why your
team chose these media
vehicles to reach the intended
target market. (Include short
or in-text citations)
These media vehicles were chosen due to the high
amount of traffic of people who range from teens to
middle aged who show interest a strong interest in
the use of the current trends in tech wear and
fashion, and the amount of traffic each site and
television networks receive from that specific
audience daily.
References:
Inc., H. O. M. (2016, June 22). Advertising crash course: Color. H2O Media Inc. Retrieved
March 22, 2022, from https://www.h2omedia.com/advertising-crash-course-color/
Umstätter, U. (n.d.). Stock Photo. Westend61. Retrieved March 27, 2022, from
https://www.westend61.de/en/imageView/UUF10167/potrait-of-a-young-businessman-
wearing-smart-watch