Awareness, Consideration, and Conversion are the main three of Facebook Ad Campaigns. Brand Awareness, Reach, Traffic, Engagement, App install, Video View, Lead Generation, Conversions, Catalog Sales, Store Traffic, etc. these all points are considered in Facebook Ad Campaign.

1. FACEBOOK ADS CAMPAIGN
 A. AWARENESS
 B. CONSIDERATION
 C. CONVERSION

2. A. AWARENESS
(1) BRAND AWARENESS
• The main objective of Brand Awareness is for advertisers who
want to show ads to people who are more likely to recall them.
• A Facebook brand awareness campaign evaluates how long
users spend looking at different ads. Facebook can then identify
which people are more likely to engage with and remember your
ads. Your Facebook advertising dollars are put to work since
your campaign is optimized towards ad recall.

3. (2) REACH
• Reach is the number of people who saw any content from your
Page or about your Page. This metric is estimated. Impressions
are the number of times any content from your Page or about
your Page entered a person's screen.
• So, in simple terms, it’s the count of Facebook users who came
into contact with your brand on Facebook.

4. B. CONSIDERATION
(1) TRAFFIC
• The Traffic objective is designed to drive people to your website
or app. With Traffic as your objective, you can create ads
that: Send people to a destination such as a website, app, phone
call or Messenger conversation (website clicks) Increase the
number of people going to your mobile or desktop app (App
Engagement)

5. (2) ENGAGEMENT
• Like + Comment + Share = Engagement
• Facebook engagement is any action someone takes on your
Facebook Page or one of your posts. The most common
examples are reactions (including likes), comments and shares,
but it can also include saves, viewing a video or clicking on a
link.

6. (3) APP INSTALLS
• App install ads allow users to install your app directly from
your ad.
• For app install ads, you can tell Facebook to optimize ads either
for app installs or link clicks. When you choose app installs,
Facebook will show your ads to people who are likely to install
the app you're advertising. If you choose link clicks, people who
are likely to click will be shown your ad.

7. (4) VIDEO VIEWS
• A Facebook video view is logged when a video plays for at least
three seconds, a criteria that's aided by the fact that Facebook
videos autoplay in News Feed. ... A view is counted as soon as
the video is rendered on the screen — that means it could play
for a half second and still count as a view.

8. (5) LEAD GENERATION
• Lead generation is the process of building interest in a
business's products or services. On Facebook, you can create
campaigns using a Lead Generation objective that allows
consumers to fill in a form, called an "Instant Form", with
their contact information.

9. (6) MESSAGES
• The Messages objective drives conversations to your business.
You can use it to: Generate leads. Increase transactions. Reach
and connect with people.
• Even we can use our own message ping and resolution any
query.

10. C. CONVERSION (ACTION)
(1) CONVERSIONS
• The Facebook Website Conversion objective helps you to grow
business on your website. Whether you want page visits, sales
or another action, website conversion ads encourage people to go
to your website and do something. To grow business in your
mobile app, learn more about app engagement ads.

11. (2) CATALOG SALES
• A catalogue is a container that holds information about the
items that you want to advertise or sell across Facebook and
Instagram.
• Catalog marketing is a sales technique used by businesses to
group many items together in a printed piece or an online store
• Use your target audience to show people ads with items from
your catalog

12. (3) STORE TRAFFIC
• The Store Traffic advertising objective allows you to create
Facebook ad campaigns to increase foot traffic and boost sales
at your physical stores. You can select the Store Traffic objective
for your campaign if you have a business with multiple stores
and you've added your store locations to Facebook
• The number of people who go into a store: Profits have
remained low despite promotional efforts to increase store traffic.