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Top 10 Learning Questions for Crafting Brand Position

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Alexander Go
Alexander Go

The document discusses various marketing concepts related to positioning, branding, product development, pricing, distribution and integrated marketing communications. It provides examples, definitions and explanations of key terms. Multiple choice questions are included with explanations of the correct answers. The overall content covers fundamental marketing principles and strategies.

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TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com
The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
Know the value of your product with your customers www.maryjosetteienriquez.blogspot.com The result of position is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Positioning requires that similarities and difference between brands be defined and communicated.
The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix. ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Tide detergent comes in several variations – nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Systems and Mixes ,[object Object],[object Object],[object Object],[object Object],11
5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix. ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Tide detergent comes in several variations – nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix. ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/
There are several ways that a product can differentiate itself from the competition ,[object Object],http://lexgo-passionforlife.blogspot.com/
Only design covers the totality of the product features ,[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/ Either specific to shape, size, look & feel, custom made Total features
3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/
7. Which of the following are not essential for product packaging? ,[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/
Packaging is all activities of designing and producing the container for a product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/
Product content photo is not necessary. http://lexgo-passionforlife.blogspot.com/
7. Which of the following are not essential for product packaging? ,[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/
TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
4. The employees' skill in serving the client describes ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. It is described as employees' skill in serving the client ,[object Object],[object Object],[object Object],[object Object],[object Object]
Three Types of Marketing in Service Industries External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well.
Three Types of Marketing in Service Industries Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?).
4. The employees' skill in serving the client describes ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. It is described as employees' skill in serving the client ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter 14 Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/
Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A. 2 1 6 3 5 4 B. 1 2 6 3 5 4 C. 1 2 3 6 5 4 D. 2 1 3 6 5 4 E. 1 2 3 6 4 5
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A. 2 1 6 3 5 4 B. 1 2 6 3 5 4 C. 1 2 3 6 5 4 D. 2 1 3 6 5 4 E. 1 2 3 6 4 5
Top 10 Concepts Managing Retailing, Wholesaling, & Logistics CH 16 Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use. ,[object Object],[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/
1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use. ,[object Object],[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/
Retailing is… ,[object Object],http://upwarddodger.blogspot.com/
[object Object],http://upwarddodger.blogspot.com/
1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use. ,[object Object],[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/
1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use. ,[object Object],[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/
TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
3. IMC’s ultimate goal is to build brand equity which is composed of the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
3. Brand equity is composed of the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
IMC builds brands http://kathleenmamaradlo.blogspot.com
IMC builds brands http://kathleenmamaradlo.blogspot.com Brand Barriers refer to the obstacles encountered by a brand in entering the market
3. IMC’s ultimate goal is to build brand equity which is composed of the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
3. Brand equity is composed of the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
8. For a personal and credible approach, which of the marketing communications below should one use? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
8. Marketers use this method of marketing communications for a more personal and credible approach. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
Word-of-Mouth ,[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
Word-of-Mouth ,[object Object],[object Object],[object Object],[object Object],Word-of-mouth is considered to be a very personal approach as compared to the other components of the marketing mix because it stresses how great personal influence can be. http://kathleenmamaradlo.blogspot.com
8. For a personal and credible approach, which of the marketing communications below should one use? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
8. Marketers use this method of marketing communications for a more personal and credible approach. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com
TOP 10 Learning Concepts Ch 18 Managing Mass Communications Ching D. Marcial December 22, 2011 www.chingmarcial.blogspot.com
Product placement is an example of alternative advertising options which aims for the following , EXCEPT ,[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Question 4
The Coca Cola glass in American Idol talent show is a good example of product placement which aims to do the following except: ,[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Question 4
www.chingmarcial.blogspot.com Concept Alternative Advertising Options ,[object Object],[object Object]
www.chingmarcial.blogspot.com Concept Explanation Alternative Advertising Options Place Advertising Product Placement Point of Purchase
Product placement is an example of alternative advertising options which aims for the following , EXCEPT ,[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Answer 4
The Coca Cola glass in American Idol talent show is a good example of product placement which aims to do the following except: ,[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Question 4

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Top 10 Learning Questions for Crafting Brand Position

  • 1. TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com
  • 2. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
  • 3. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
  • 4. Know the value of your product with your customers www.maryjosetteienriquez.blogspot.com The result of position is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Positioning requires that similarities and difference between brands be defined and communicated.
  • 5. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
  • 6. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
  • 7. TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
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  • 13. TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
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  • 20. Product content photo is not necessary. http://lexgo-passionforlife.blogspot.com/
  • 21.
  • 22. TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
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  • 25. Three Types of Marketing in Service Industries External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well.
  • 26. Three Types of Marketing in Service Industries Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?).
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  • 29. Chapter 14 Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/
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  • 35. Top 10 Concepts Managing Retailing, Wholesaling, & Logistics CH 16 Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
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  • 42. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
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  • 45. IMC builds brands http://kathleenmamaradlo.blogspot.com
  • 46. IMC builds brands http://kathleenmamaradlo.blogspot.com Brand Barriers refer to the obstacles encountered by a brand in entering the market
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  • 55. TOP 10 Learning Concepts Ch 18 Managing Mass Communications Ching D. Marcial December 22, 2011 www.chingmarcial.blogspot.com
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  • 59. www.chingmarcial.blogspot.com Concept Explanation Alternative Advertising Options Place Advertising Product Placement Point of Purchase
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Editor's Notes

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