Issues & challenges in next generation marketing

2. 1. Meaning
2. Introduction
3. Issues & challenges
4. Conclusion

5. In the words of BETH COMSTOCK- “ you can’t sell
anything if you can’t tell anything” and this is all about
Marketing.
So, marketing is the basic strategy which uses the
4C`s –Communication, convenience, cost, consumer
4P`s- product, price, promotion, place
Thus, all these tactics are used in business to reach to its
exponential heights.
It is necessary for the next generation to focus on the
innovation, creativeness & experiments.

6. 4 C’S 4P’S

8. Each generation has unique qualities for their own
survival based on certain aspects like the lifestyle, brands,
experience, expectations, values and so on which all
influences the buying behaviours.

9. Customer Orientation Market
Understanding your customer
Changing yourself as per the needs of your Customers

10. The whole world comes to a small screen device in
everybody’s hands i.e. The mobile phones, another
issues are the websites offering the multi brands, multi
products at a single instant place.

11. The market survival’s basic tagline
for the survival in the competition
world. The modification changes
the definition of the original one’s.

12. a successful delivery of the transition to the next
generation of marketing will be dependent on people and
process, not just the technology.

13. WHY DIGITAL MARKETING…
Speed & Popularity
To reach 50 million customers
Radio took 38 Years
It took 13 year for
Internet took 4 years
Added 50M in 62 days in 2010
And in 2016 took 5 days for the
same

14. • Challenges are beneficiary for change
• Nobody can ignore the digital platform in
marketing.
• Provides a wide scope for business survival by
digital marketing.
• It is necessary for the next generation to focus on
the innovation, creativeness & experiments