2. ADVANTAGES
There are several forms
that attract different age
groups.
You can select the size of
the advert this will help
organise the cost.
Target certain groups of
people.
DISADVANTAGES
Hard to target a global
audience
The adverts may be lost
within the others from
competitors.
Time consuming and
flexibility issues
http://blog.fedena.com/2014/02/advantages-disadvantages-print-media.html
3. ADVANTAGES
Suitable for my target
audience as they are more
likely to see it.
For short periods of time
the adverts can be quite
cheap (cheaper than other
forms of advertising)
Pay per click so if you don’t
get any views you wont be
charged.
DISADVANTAGES
Time consuming to set up
and keep the page running
Information is only visible
for a short time before
newer posts replace it.
publishing advertising copy
isn’t allowed in social
media so it is hard to come
up with new angles.
http://smallbusiness.chron.com/advantages-disadvantages-social-media-marketing-
21890.html
4. ADVANTAGES
Free presentation.
Lots of my target audience
will see it as it is appealing
to the age group
Chance of being
“discovered” and
progressing in the film
industry.
DISADVANTAGES
Small chance of the video
actually being seen if you
are a first time movie
maker.
Hard to advertise that form
of distribution.
If you are a new channel
there is very small chance
of viewing
5. ADVANTAGES
Popular for my target
audience.
Immediate viewing instead
of waiting for it to become
available.
Wide viewing
DISADVANTAGES
Very expensive.
Target audience have to
travel to access cinema’s as
well as pay to see the film.
May not do well in box
office so money may not
be recovered.
Little to no chance of a
first-time film maker’s
production to be shown.
6. The most suitable form of marketing distribution would be print
because there are several forms that appeal to different age groups
so I would be able to target my audience through the form of print
media. You can also organise the cost as there are several sizes of
adverts that you can chose from. However with this the price could
be quite high if you want your advert to stand out from competitors.
The most suitable form of presenting distribution would be YouTube
because it is a popular form of entertainment for my target audience
and there is little chance of cinema showing my film as I am an
unknown film-maker. Another benefit of YouTube is that there is a
chance that I can be “discovered” which could then lead to a better
future career in film. As well as this it is free to post your video, cost
comes into the picture when promoting it both online and in print as
shown above.